Real Estate VAIncrease your leads and grow your brokerage fast with a Real Estate VA!
What is a Real Estate Virtual Assistant?
A high-performing real estate agent or broker has dozens of tasks on their plate on any given day. From prospecting to setting appointments to answering phone calls to meeting clients to showing houses – there are just so many different tasks for you to be able to accomplish them all on your own. For a growing real estate business, one of the best decisions you can make is to hire a real estate virtual assistant (VA) to take care of the time-consuming tasks in your day-to-day.
A real estate virtual assistant is a remote worker or freelancer that provides marketing, administrative, clerical, and technical support to a real estate agent, real estate broker, real estate business, or real estate brokerage. Real estate virtual assistants are a real estate agent’s secret weapon.
What are the Benefits of Hiring Real Estate Virtual Assistants?
Aside from the most obvious benefit, which is to save money by reducing overhead costs and paying lower hourly rates when you outsource tasks to an offshore VA, you also get to diversify your team when you expand to a global workforce.
Plus, it’s much easier to scale your business when you hire a real estate virtual assistant for various tasks. You can hire multiple virtual assistants for your office, team, and yourself and assign very specific business tasks to them. You don’t have to limit yourself to hiring full-time employees only; you can hire several part-time virtual assistants to cover more tasks. For instance, you can hire a part-time data entry VA and several full-time ISA virtual assistants. You can also engage virtual assistant services for different digital marketing efforts.
With offshore virtual assistant services, you can grow your business faster by assigning each specific job to a specialist who can do the job faster and with better results. This also means that your team can spend more hours truly focus on really working with your clients to close deals. Virtual assistants certainly play a key role in having a more productive real estate business.
What Tasks Can a Real Estate Virtual Assistant Do?
Exactly what your real estate virtual assistants can do depends on their specializations and skills. There are many ways that a real estate virtual assistant can help you out. Here are just some of the tasks that you can outsource to a real estate virtual assistant.
Real estate administrative tasks such as data entry, database management, calendar management, appointment setting, CRM management, and filing paperwork are some of the priority tasks you can assign to a real estate VA. These tedious tasks take up a lot of time, but they don’t need specialized skills, so you can easily find a virtual assistant to handle them.
Suppose your real estate business is on the bigger side. In that case, you can get a separate admin virtual assistant for your business and a virtual executive assistant, especially for you or your team. With so many real estate tasks to go around, hiring multiple VAs to handle them can still help you save money and time because you and your team can focus on high-level real estate tasks while delegating the paperwork and transaction coordination tasks to virtual assistants.
You can also include other virtual assistant services in the job description of your admin real estate virtual assistant. These tasks can include customer support, human resources, accounting and bookkeeping, market research, and competitor research.
To sum up, here are admin tasks to outsource to an admin real estate virtual assistant:
- Appointment setting and calendar management
- Data entry and database management
- Customer support or customer service
- Bookkeeping and accounting
- Human resources tasks
- Market research and competitor research
- Receptionist duties
Inside Sales Agent (ISA) Tasks
An inside sales agent virtual assistant, or ISA VA, should be another priority virtual assistant hire for any real estate agent. A virtual ISA can help generate more leads by handling key aspects of your lead generation process, including cold calling, lead screening, taking inbound calls, lead nurturing, and other essential lead gen tasks.
By letting a virtual real estate ISA work on the initial stages of lead generation, your team can focus on aspects of the sales process that really increase business productivity and generate more money, such as holding open houses, doing free consultations, and closing deals.
Again, here are the different tasks you can assign to ISA real estate virtual assistant:
- Lead generation and lead screening
- Lead follow up and lead nurturing
- Prospecting and cold calling
- Seller’s performance updates
- Taking inbound calls
- Buyer and seller leads research
Digital Marketing Support
Marketing is a key aspect of any business, but it’s also one of the most difficult to manage. Not only do you need to spend a lot of time on doing real estate marketing, but you also need to work on honing your marketing expertise to actually create a strategy that matches your business needs.
Hiring a real estate virtual assistant can help you increase your marketing output and improve with the same hours and lower rates than you would be spending if you did these jobs yourself.
Your digital marketing real estate VAs can work on social media marketing or social media management using basic graphic design skills to create social media marketing posts, schedule posts, and respond to comments and messages on social media such as Facebook, Instagram, or Twitter.
Real estate virtual assistants trained in graphic designs can also handle design tasks using Adobe Photoshop or similar photo editing tools to edit house pictures for more enticing listings and create various marketing collateral.
You can also hire a real estate VA for content writing and content marketing. Their tasks can include writing articles, creating flyers, brochures, and other marketing collateral, email marketing, press releases, optimizing listings, managing your blog.
Once more, here’s the list of real estate VA services related to marketing:
- Social media management and marketing
- Graphic design and video production
- Content writing and management
Technical Support Services
You can hire a real estate virtual assistant to create and maintain your website, set up your real estate CRM and other software, and provide tech support for your brokerage or team. By setting up your tools and helping you with automation, your technical real estate VA can ease the load of doing paperwork, get more appointments, and generally improve your business and sales process.
Here’s an itemized list of the various real estate VA services that someone with technical expertise can provide:
- Website development and maintenance
- CRM and automation setup
- Mobile app development and maintenance
What Skills Do Real Estate Virtual Assistants Need to Have?
Exactly what skills should you look for when hiring a real estate virtual assistant? Here’s a handy real estate virtual assistant skills list to help you screen candidates:
- Excellent writing skills
- Social media experience, including real-time posting on Facebook or Twitter, scheduling posts, using hashtags for real estate marketing
- Content and blog writing experience
- Graphic design skills, especially Adobe Photoshop knowledge with an ability to work on real estate images such as photos of real estate properties
- Email, calendar, and task management experience
- Video editing skills
- Familiarity with real estate CRM software
- Familiarity with real estate listing management websites
- Understanding of real estate terminologies, laws, and regulations is also a huge plus
Take note that you can’t expect a single real estate virtual assistant to possess all the skills and knowledge listed above. When screening and hiring virtual assistants, it’s important to note the exact job you’re hiring for so you can find the best virtual assistant your business needs.
How to Hire a Real Estate Virtual Assistant
There are two ways to hire a virtual assistant or virtual assistants for your real estate business. The first method is to post a job on freelance job boards, social media groups, or regular job boards. This is a very time-consuming and involved process. You will be responsible for everything from screening messages and reviewing resumes to scheduling interviews with the VA applicant and the entire transaction coordination process.
After hiring, you will have to do the onboarding, VA management and performance monitoring, and payroll processing. Not to mention the setup of all tools your new virtual assistant needs to work. For a real estate agent who needs someone to assist them, DIY real estate virtual assistant hiring surely defeats the purpose of getting help for your business.
The other way to find a VA is to get managed virtual assistant services, which is what 20four7VA offers. As a full-service virtual assistant services provider, 20four7VA makes it easy for agents to find the right real estate virtual assistant for their business. This is because getting managed real estate virtual assistant services means that you don’t have to worry about the initial screening, vetting, or interview scheduling; this is all done for you.
When you work with a top-notch virtual staffing business like 20four7VA, you also get access to many post-hire services such as VA management and monitoring, training, payroll processing, HR support, and IT support. We also work closely with our clients to provide them with VA candidates with the right qualifications, hourly rates, and schedule availabilities that perfectly match their business needs. With all these taken cared of, you can focus on getting more leads, working with your clients, maintaining a great office, training your agents, and of course, closing more sales.
To get started on finding the right VA services for your business, feel free to book a free Business Growth Session with one of our specialists.