Copywriting Virtual AssistantTurn leads into customers with excellent copy written by a professional Copywriting VA.
No matter the size, a business will always need a marketing strategy to draw potential clients in. Many small business owners usually start with traditional advertising strategies, but as their business grows, they recognize that having a comprehensive traditional and digital marketing strategy is necessary to get more clients. One important aspect of digital marketing that is essential for business is copywriting.
Why is Copywriting Essential for Businesses?
A business’ success depends on the ability to attract new clients. Although some companies may rely more heavily on word of mouth, written communication is still crucial, especially in this digital age. A piece of well-written copy can help you improve your brand reputation, entice your potential clients into trying out your products or services, and rake in the big bucks.
Here are just a few reasons why your business needs copywriting services:
1. It is a cost-effective method of marketing.
Word of mouth and referrals may be ideal, but they are not always reliable. Not all your customers will recommend you or share their positive experiences with your company to others. You might find many people who still hesitate to buy from your company, even if your current customers can’t stop singing praises about you.
You are also limited with the people that you can reach by word of mouth or referral. Plus, it can take a long time for your business to gain positive feedback through this method. This is where copywriting comes in. Great copy distributed across various platforms will allow you to reach out to more clients and potential customers who may not know about your brand yet. The great thing about copywriting is that it’s not as expensive as other forms of marketing (TV commercials or billboards).
2. It can improve your brand reputation.
Even if you already have a strong online presence through social media sites, customers may still hesitate to purchase from your company due to a lack of information on the business. Good copywriting will allow you to show your potential audience what your company is all about and what your values are. It can provide them with enough information that they may need to make an informed decision on whether or not they should try your product or service.
3. It can help you improve conversions.
A great piece of copywriting can be the key to improving conversions. It can help you create a clear image of your target audience and the benefits they will get if they buy from you. A bad piece of copywriting may leave them confused or with doubts about purchasing your product, resulting in poor sales figures.
4. It can increase your profit.
Once you have convinced your potential audience to purchase from you, copywriting can help increase your profit. It can give more details on the products or services that you offer so that you can sell more. Again, a bad piece of copywriting may turn off potential buyers resulting in lower sales figures.
Unfortunately, writing content is a time-consuming process, and entrepreneurs always find it difficult to write emails, create content for their website, or write social media posts. Even for those who love writing, it’s just not practical to take such a big chunk of your schedule to do a copywriter’s job. After all, there are so many other important things essential to your own business growth that only you can do. Not to mention that doing everything yourself will be detrimental to your work-life balance.
For offline and online business managers and entrepreneurs who need help with copywriting duties, freelance copywriters and copywriting virtual assistants (VAs) take care of the content creation process.
What is a Copywriting Virtual Assistant?
Virtual assistant copywriters or copywriter VAs do exactly what the name implies – they write various types of content for business, organization, or association websites, social media, and other platforms. Essentially, they do everything an in-house copywriter or a copywriting business can do for you. The main difference is that a virtual assistant can work remotely from any part of the world, and they don’t cost as much to hire as in-house copywriters or copywriting business services. This is because hiring a virtual assistant doesn’t incur the usual overhead costs that come with a full-time employee.
Here are other benefits that you can reap by outsourcing your company’s writing tasks to a virtual assistant:
- You can get a lot of writing done for a very low hourly rate.
- You can hire a part-time copywriter instead of a full-time one, which means you’ll have money left to hire a team of VAs to work on various digital marketing or general admin functions as well.
- A VA with copywriting training and experience provides high-quality content, not just decent work.
- You don’t have to worry about complicated tax and benefits issues.
- You get 24/7 access to a freelance writer that can handle multiple projects simultaneously.
- You will have more time to focus on high-level responsibilities for your business.
- You will have a better work-life balance.
- Copywriting VAs will be more than willing to research and write on the topics you want them to write on, which means you get 100% original writing all the time.
What Copywriting Services Can You Outsource to a Virtual Assistant?
Now that you know how good writing can help improve your digital marketing and sales strategies, it’s time to decide what type of writing services you will need. Here are some of the most common writing jobs that you can outsource to a copywriter virtual assistant.
One of the biggest copywriting challenges that most business owners face today is how to create content for their website and landing pages that will contribute to conversions. Unfortunately, there just aren’t enough hours in a day to do these things properly, which is why many companies get professional writer virtual assistants to take care of website writing projects. Writers who have the skill or background to write content for the webs typically also have some SEO knowledge which can help drive traffic to your site.
Social Media Posts
Like website content creation projects, social media post writing also requires a lot of time and creativity. If you already have an active social media presence for your business, you can save countless hours by using the services of a virtual assistant copywriter. While a social media manager can schedule posts, improve engagement, and create strategies for you, a copywriter has the skills to write excellent captions for your posts.
Product or Service Descriptions
Copywriter virtual assistants can create engaging product or service descriptions that will appeal to most people. The better your product or service descriptions are, the more likely you are to convince customers to make that purchase decision and the more money you’ll make for your business. If your VA has SEO knowledge, they can also enrich your service and product descriptions with the right keywords to help you reach a wider audience and sell more.
Emails and Newsletters
It goes without saying that email marketing is a key part of any digital marketing strategy. It’s one of the most effective ways to stay in touch with your clients and prospects, promote new products and services to them, and stay ahead of the competition. Doing this effectively calls for a lot of time spent on your part to come up with catchy subject lines, customized email content, and carefully crafted email newsletters. Again, you can leave all these things to a copywriter virtual assistant so you can have a better work-life balance.
Blog Articles, eBooks, and Whitepapers
Not many business owners consider having a company blog to provide good value for their business, but they couldn’t be more wrong. Publishing a blog, eBooks, and whitepapers allows your business to establish a reputation as an industry expert. If a potential client sees that your brand has published informative content about the industry, it will be easier for you to gain their trust.
Press Releases and Media Outreach
If you want to grow your business and improve its overall visibility, you need to make sure that it is recommended or mentioned on reputable blogs and media publications. You can do this yourself if you have the time and resources, but doing it properly takes a lot of effort. A copywriter virtual assistant can craft compelling press releases and media outreach campaigns for your business, which can do wonders for its reputation and influence.
Your VA might also have the skill to work on other digital marketing projects that require written content. They can write content for flyers, brochures, and other marketing collateral, podcast scripts and episode summaries, course outlines and course content, webinar scripts, and so on.
What Copywriting Skills Should Your Virtual Assistants Have?
Before hiring a copywriter virtual assistant, it’s important to know what skills to look for. Aside from excellent copywriting skills, your virtual must
- Have an excellent command of the English language.
- Be able to communicate with you and your team well and on time.
- Be capable of conducting in-depth market research to come up with original and compelling content ideas.
- Be familiar with the basics of SEO, such as keyword research and optimization.
- Draft high-quality articles that will impress potential customers and encourage them to make a purchase.
- Offer other services that will be helpful for your business. For instance, a writer who’s excellent at creating social media captions might also have some basic graphic design skills.
Remember that a great copywriter virtual assistant is a self-starter who can work independently according to strict deadlines. You’ll probably need to provide them with general guidelines to help them understand what you’re looking for, but they should bring your brand’s content to the next level on their own.
How to Hire a Copywriter Virtual Assistant
If you’re looking to hire a copywriter virtual assistant to work with you on specific projects, consider hiring from a company specializing in outsourcing rather than an individual. Copywriters are in demand, and it can be challenging to find someone with the right set of skills. Social media groups or virtual assistant associations or forums are too nebulous to navigate, and you might just end up spending more hours than necessary on finding a good candidate.
At 20four7VA, we not only have access to talented, in-demand copywriter VAs, we also help clients with all the stages of the hiring process and beyond. From vetting candidates to scheduling interviews to client onboarding, we manage everything to make the process as convenient and easy as possible for our clients.
We work with each client closely to ensure that our VA sourcing and matching process is as error-free as possible and that we truly provide clients with candidates with the right skill set. To start with, we talk with each client to understand their knowledge and skill requirements so we can create an accurate job description. Next, we develop VA packets containing all relevant candidate information to make it easier for the client to decide who to interview. After the client interviews and decides to hire, we also help with the VA and client onboarding, training, and monitoring process.
By hiring from 20four7VA instead of finding a copywriter by themselves, our clients have more time to focus on more important tasks. Ready to find a copywriter VA? Get started by booking a free business growth call with us today!