With roughly 800 million monthly active users, Instagram is definitely one of the biggest social media networks today. That’s why it’s no surprise that 70% of businesses in the U.S. use the platform to promote their products and services. If you are a small business owner, leveraging Instagram to market your brand should be a part of your online business marketing strategy. However, if you don’t have a social media VA to help you grow your Instagram account, getting more followers will be very difficult. But don’t fret. Here are some unconventional ways that you can use:
Add Popular Hashtags to Your Posts
Hashtags can make it easier for Instagram users to search for the kind of post they want to browse. You can use them to direct the attention of your target audience to your content. You can also include the most popular hashtags today to your posts to further increase their reach. Just make sure that they are relevant to the content you are publishing.
Make Full Use of Your Bio
Your bio is one of the first things that people will see when they visit your Instagram profile. Be sure you make full use of it. You have 160 characters to tell people what your business does or what’s in it for them if they follow your account. Be creative with your words.
One surefire way to get more followers to your Instagram account is to hold contests or giveaways. You can do simple ones like picking a random winner from the users who will like or comment on your post. To maximize the exposure that your Instagram account will get from such giveaways, make sure you come up with your own branded hashtag and promote it on other social media platforms as well.
Feature Posts from Other Users
Search for posts from other Instagram users that you can use. People will sometimes post about your products or services without tagging your Instagram account. In cases like this, you can contact the user and ask them if you can feature his/her post on your business’ Instagram profile. Doing this will allow you to show your appreciation for your customers as well as tap into their Instagram followers.
Get Influencers to Tag Your Product
Instagram has a lot of influencers who can effortlessly get hundreds of likes and comments on their every post. If you know an influencer who uses your product or service, you can ask him/her to tag your product or Instagram account. A simple action like this can get you tons of followers in no time.
Interact with People on Instagram
It’s not difficult to allot 10-15 minutes of your time daily to interact with Instagram users in your feed. Make sure you like or comment on posts that you think are good or relevant to your brand. This will help you grab the attention of users that can very well be your potential customers.
How did you grow your followers on Instagram? Do you have any tips to share? Drop us a comment below.