VA Tips: How to Create an Asset in Canva

 In The Virtual Assistant's Guide, VA Resources, VA Work Tips and Best Practices

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Anyone can create an asset in Canva. With its intuitive drag-and-drop interface, everyone from your nine-year-old cousin to your 70-year-old grandma can use it. In the marketing world, Canva has become an indispensable tool for graphic designers, web designers, social media managers, and inbound marketers, replacing pricier and more complex design tools.

Have you been using Canva? If not, read on and discover how easy it is to create an asset in Canva. If you’re already a regular Canva user, you might pick up a few tips and tricks to get your design flow running more smoothly.

 

What is Canva?

 

Canva is a design tool that allows you to create visuals for anything from social media to presentations. It allows users who have little-to-no graphic design skills to produce stunning designs.

One of Canva’s best features is the extensive library filled with pre-made assets, overlays, and shapes that can be used in layouts. Using assets from the library is as simple as clicking a button. 

 

What is an Asset?

 

An asset is a ready-to-use design and comes already placed on a Canva background or preset logo. Simply put, they are a ready-made template. Some assets are free while others require a paid account for access. The library of available assets grows every day, making it easier for people with minimal design skills to produce professional layouts. 

 

What Are Overlays?

 

Overlays are graphics that make a design on top of an image or logo. They can be used to put more depth in a design by layering different colors and patterns. 

 

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Canva Free vs. Canva Pro

 

You can get access to most of Canva’s tools for free, but if you want more choices and features, paying the monthly fee for a Pro subscription will put thousands of extra photos, graphics, stock photos, videos, shapes, templates, and charts at your fingertips. You can also save your designs as a PDF or PNG file.

Canva is available on the App Store and Play Store, so you can use it on your smartphone or tablet and create designs on the go. You can create a wide variety of designs with Canva Free, but if you’re looking to make more sophisticated designs, Canva Pro is the way to go with its numerous features that will definitely expand your design horizon.

 

Creating an Asset in Canva Step-by-Step:

 

  1. Go to www.canva.com
  2. Sign up for an account
  3. Click “Create a design” 
  4. Upload photos or design a logo 
  5. Find the “Library” tab 
  6. Search for the asset you want to use 
  7. Drag and drop your chosen asset onto your page 
  8. Use editing tools to resize and move the asset 
  9. Add overlays, shapes, or additional text for a more personalized design 
  10. Save and/or share your design! 

 

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Tips on How to Use Canva Assets and Features

 

Canva has a large and growing collection of assets, making it even easier to come up with designs from scratch. You can make blog headers, social media graphics, resume layouts, certificates, posters — anything that requires an image! Here are some tips on how you can best utilize Canva for your design needs.

 

Don’t Overuse Fonts

 

Applying numerous fonts to your design makes it harder to read. It can even become an eyesore and make your campaign ineffective. Try to limit the use of different fonts. You may experiment with using two fonts that look good together, but using three or more can be too much. This will make your message confusing. You’ll also have a hard time knowing what font works and what doesn’t if you use too many fonts.

 

Make Custom Fonts

 

Make custom fonts for consistency across all of your designs. Select “Create a text style” to produce fonts that match the colors and styles you already use for your brand. The Canva library even offers font pairings that look great together. These fonts are then saved for you to use again and again!

 

Use Scaling to Emphasize a Word or Phrase

 

Don’t hesitate to scale texts. If you want to put emphasis on a phrase or a specific word, size up that phrase or word to prove your point. This makes your message more compelling.

 

Use Colors Consistent with Your Brand

 

Colors should not be taken for granted. Establish your brand colors and use them consistently in all your assets. This strengthens brand character and the “personality” of your brand. When combining colors, make sure that any text you use them on remains readable.

 

Click Randomize Background for Pattern Ideas

 

Discover color combinations and patterns by clicking “Randomize” under “Create a background.” You can even premake sets of colors and patterns that match your brand to use across all of your designs. 

 

Use the Sizing Tool to Resize an Image

 

You can edit your image size by selecting the “Image Sizing Tool” under the “More tools” section on the right of the screen, then drag the sliders to resize. This will allow you to customize how big or small each element is in relation to one another.

 

Be Mindful of Your Alignments

 

Make sure that your assets are consistent aesthetically. Borders, text, objects, and lines should all be properly aligned with each other. This shows that your designs are well thought of and your brand is organized.

 

Erase Your Background in a Few Easy Steps

 

Canva has a Background Remover for easy cutting and editing. It is very helpful for brand photos that you would like to use for blog banners and other social media graphics. Click “Background Remover” and your background will disappear — no need to use a cutting tool! Then add a branding graphic or logo to jazz up the images or give them some color.

 

Make Your Text Stand Out

 

Having a good background is as important as having text that is readable. To make it more compelling, use contrast, shading, and filters to make the text stand out so it can be easily read.

 

Use Copyright-Free Images

 

To avoid any copyright issues and plagiarism allegations, use stock photos from Canva itself or stock images from free stock photo sites like Pixabay, Pexels, and LibreShot. These websites offer vibrant photos that you can use personally or commercially without having to pay a cent and without any repercussions.

 

Be Original and Creative

 

It’s better to have your own brand assets that you can call your own. You can take pride in them because they are original creations. Let your creative juices flow and experiment on what looks good and what is effective in making an impact on the reader. If circumstances require you to think outside the box, then go for it. As long as you stick to your brand’s identity and avoid jumping on the bandwagon, then you can say your assets are distinct and special.

 

Explore Everything Canva Has to Offer

 

The design process can be complicated but not impossible. With thousands of downloadable templates and hundreds of articles aimed to help you design like a professional, being hands-on will teach you to be proficient at creating better designs.

Search for pictures and templates easily using native search and curate the ones you’re interested in. Choose your design elements: fonts, colors, stock photos, and symbols to make an effective design element. With Canva, you will learn to make a design that tells a story.

Once virtual assistants follow these steps to help their clients promote brand awareness, they can expect more traffic and better results. It’s important for a virtual employee to know the ins and outs in creating an effective asset in Canva. This will not only boost the effectiveness of a marketing campaign but will also boost a VA’s career in terms of creating stunning and compelling marketing materials for their respective clients.

 

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Other Things You Can Do With Canva

 

Every Canva design starts as a blank canvas where you can move, rotate and resize any element to transform it into an eye-catching graphic. Canva’s drag-and-drop interface is easy to use and only takes a few minutes to learn. Here are other ways to use Canva:

 

  • Website Banners
  • Branded Images
  • Invitation Cards
  • Social Media Graphics
  • Newsletters
  • Business Cards
  • Infographics
  • Logo Templates
  • Posters
  • Banners
  • Cards for events, announcements, giveaways
  • Book Covers
  • YouTube Channel Art
  • Infographic Resumes
  • Gift Certificates
  • Restaurant Menus
  • Photo Colleges
  • Slide or Video Presentations
  • Short Videos
  • Video Cover Image

 

If you haven’t had the chance to use Canva, try it out yourself! It’s free and easy! Don’t worry about having perfect designs every time — practice makes perfect, after all! You can always save your designs for later so you don’t have to start over.

 

Next: VA Tips: 15+ Free (and Awesome!) Stock Photo Websites

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