How to Maximize Your Social Media Presence

 In Client Tips

Social media like Facebook, Twitter, and Instagram have grown exponentially over the years. Today, they have billions of active users whom you can reach in any given day or time. This alone makes these platforms ideal for increasing brand awareness.

Images, videos, and other social media content that are carefully curated can definitely hook anyone into visiting your page and following you. Moreover, with social media features specifically developed for businesses, you can target certain users based on their location, behavior, etc. This is quite important as it assures you that you are getting to the right people and that your messages are reaching the right audience.

However, in social media management, you should always aim to organically increase your followers and your engagement with them. Below are some tips for you to achieve this. It would be great to talk about this when you hire a virtual assistant. This way, you can be sure that both of you are on the same page when it comes to your business’ social media strategy.

  1. Be consistent.

Make sure to post regularly. It doesn’t matter how many times you do it in a day or a week. The important thing is that your followers can see your updates from time to time. This way, you are able to create some sort of brand recall. Fresh content will also entice other users to click that follow or like button on your page.

  1. Use relevant hashtags.

Hashtags are mainly used to make searching on social media easier, so you should always include them in every post. However, you should also consider how common a hashtag is. Thinking of more specific keywords will reduce the chances of your post competing with other posts that have the same hashtag.

  1. Engage with your audience.

Reply to their comments or questions — keep the ball rolling. Alternatively, you could also join other people’s conversations. Check out hashtags that are relevant to your business; this will lead you to social media posts where you can interact with other users and potential followers.

  1. Develop a distinct style.

It would be awesome if you and your virtual assistant could work on this together. Sometimes finding the right tone or look and perfecting your brand personality on social media could take a few trials and errors. Just continue experimenting and improving as you go along but remember that your goal is to make each post look and sound consistent.

  1. Do not use auto-commenters or follow bots.

This will only annoy your potential followers. Social media users know quite well when a comment or a like wasn’t actually done by a person. Instead of being interested in your business, they will only get the impression that you’re spammy.

In this day and age, it’s no longer enough that people can find you on different social media channels. It matters to online users that they are able to connect with your brand on some level. It’s what keeps them from unfollowing you.



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