Free Online Marketing Tools for Entrepreneurs
After finding great tips on how to start a small business and following them until you’ve realized your goal, it’s now time to face another challenge — and that is to effectively market your brand online.
Why online? Nowadays, a lot of your audience are surely on social media sites and relying on Google for answers. If you want them to know that you exist and that you are ready and capable of helping with their needs, getting online should be your step one.
However, online marketing encompasses a wide scope, and it can be hard to keep up with everything related to your business. There’s admin work, financial stuff, and entrepreneurial decisions that need to be taken care of.
Good thing, there are tons of online marketing tools that will help you stay on top of the game. Here are five awesome tools that you should try — and they won’t cost you a penny.
It can get really crazy handling pages on different social media platforms. It can eat up a lot of your time, but social media is such a powerful tool that you can utilize for your marketing initiatives. When done correctly, all the hard work you’ve put in would be worth it.
To make posting more convenient for you, you should try Buffer. Buffer is a social media management tool that lets you schedule posts across multiple social media accounts from one neat dashboard. This is truly handy if your business is still new and you’re still trying to grow your social media presence.
Visual content is another important component to make your online marketing strategy a success. But who says you can only create fascinating images and graphics with Photoshop? Canva is a design tool that’s easy to use. Even without prior experience, you can come up with designs for your social media or blog posts. If you want to create infographics, you might want to check out Piktochart.
Survey is a quick and easy way to gather info and feedback from your online users. In just a few minutes, you could set up your own questionnaire, publish your survey, and wait for results to come in for you to analyze. You could use the survey insights to improve your product, create a new service or feature that your customers need, or write an article about it on your blog.
Emails are essential in online marketing as well. These allow you to communicate with your customers in a more personal way, whether you wish to inform them about certain changes in your company or to send them updates on the services or products you’re offering. MailChimp is an excellent email marketing tool that’s pretty easy for beginners to learn.
Portent’s Content Idea Generator
It’s not all the time that creative juices are flowing. Once in awhile, you’ll get stuck more often trying to think up of topics for your blog. Don’t worry because Portent’s Content Idea Generator is on the rescue. Simply enter your desired subject and the tool will provide you with a variety of angles that you could tackle in your article.
Do you have other free online marketing tools that you love to use? Leave a comment below and let us know.
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