6 Keys to Email Marketing Success
If you are using email marketing as part of your online business marketing strategy, you have definitely made the right choice. However, email marketing success can be quite elusive.
According to research, 77% of people prefer to get permission-based promotional messages via email over direct mail, text, phone call, or social media. But are you sure that your email campaigns are actually helping you reach your business goals?
Sending emails alone won’t cut it. You also need to monitor the performance of your email campaigns by tracking important metrics such as open rate, click-through rate, and conversion. If they are not performing well, it’s possible that you are not connecting with your audience.
How can you change that? By following our quick and easy tips to achieve success in email marketing.
Show Personalization in Both “To” and “From” Fields
You don’t want your email to look like it’s a template, which gives off a robotic and detached vibe. You have to make it look warm and personal. One way to do this is by addressing the reader personally in the “To” field. Using the reader’s first name or both the first name and last name is acceptable. The “From” field, on the other hand, can contain your own name or someone from your team to show the reader that there’s a real person behind the email.
Creative Subject Line
In every email you send, there should be one goal. And that one goal should be able to bring all the elements in your email together including the subject line. So if your goal is to introduce a new product, you should use a provocative subject line that will compel your readers to open the email and read the content. If you’re offering a promo or discount, say the benefit in the subject line straight away. People won’t be able to resist taking action once it’s clear to them that they can benefit by doing so.
Tell a Story
Use your email to tell a story. It can be about your business or the people behind it. The most important thing is for you to be able to share a good story with your readers. Doing this will help your brand connect with your target audience and make them feel like they know you personally and that they’re part of your story, too. You can ask your content writer VA to help you create a story worth telling.
You might think that emailing your readers once a week would be enough, but it’s not. It’s easy for people to forget you or the reason why they signed up to your mailing list if you’re not always reminding them. To achieve email marketing success, make sure you send emails frequently. But, don’t be too spammy!
Make Your Emails Relevant to Your Readers
Let’s say you are introducing a new product. It’s not a good idea to send an email about it to everyone in your mailing list. There’s a big chance that some of them are not interested in what you sell. If people receive emails that are irrelevant to what they signed up for, they can easily unsubscribe from your mailing list.
Email is still the preferred communication tool when it comes to promotion-based messages. If you want to achieve email marketing success in promoting your business through this channel, make sure you do email marketing the right way by following the tips above.
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