Social Media Cheat Sheet for Small Business Owners

Posted August 24, 2018

The promotional campaigns you implement should tailor your company’s needs and goals. By following any trend or advice without ensuring that it’s set for the same scale as your company, you’ll end up bleeding your funds dry. This goes even for social media which are now prominently positioned in online business marketing.

Because updates are being churned out by social networks every now and then, it’s important to be on top of things. Check out this social media cheat sheet for small business owners.

Online shoppers respond well to visual content. That is why it’s only crucial that you use the right dimensions for every image you use on your profiles. The layout for every network is different, so here’s a guide for the right image sizes to use in different platforms:

Facebook

Profile Image:

- Must be 180 x 180 pixels
- Profile photo will be displayed as 160 x 160 pixels

Thumbnail of profile photo will be displayed throughout network at 32 x 32 pixels

Cover Photo:

Must be 820 x 310 pixels – photo will appear on page with these dimensions

Photos with lower pixels will be stretched

Smartphones display cover photos as 640 x 360

It’s best to upload images with text or logo in PNG format

Shared Images:

Must be 1200 x 360 pixels

Images appear in feed at 470 pixels max width

Images appear on page at 504 pixels max width

Shared Link:

Must be 1200 x 627 pixels

Square photo is at 154 x 154 pixels in feed and 116 x 116 on timeline

Note that photo with lower dimensions will be scaled by Facebook so it’s best to use photo with higher resolution.

Twitter

Profile Image:

Must be 400 x 400 pixels
File size should be 100 KB max

Header Image:

Must be 1500 x 500 pixels
File size should be 10 MB Max

In-Stream Photo:

Must be 440 x 220 pixels
Displayed in stream at 506 x 253 pixels

File size is 5 MB Max for images and 3 MB Max for GIFs

Instagram

Profile photo:

- Must be 110 x 110 pixels
- Must be at 1:1 aspect ratio

Photo Uploads:

- As of the latest update, Instagram photos are at 1080 x 1080
- Photos are scaled down by Instagram to 612 x 612 pixels
- Photos are displayed in feed at 510 x 510 pixels

Videos/Stories:

Must be 750 x 1334 pixels

Profile photo:

Must be 165 x 165 pixels (on homepage)
Profile photos are displayed at 32 x 32 on feed

Maximum photo size is 10 MB. Photos larger than this can’t be uploaded

Board Display Images:

- Large thumbnails are at 222 x 150 pixels
- Small thumbnails are at 55 x 55 pixels

Pins:

Main page pins are displayed at 238 pixels while the height is scaled
Pins on board are at 238 pixels with scaled height

Expanded pins are displayed at 600 pixels minimum width with scaled height

YouTube

Channel Profile photo:

Must be 800 x 800 pixels
Photos are displayed at 98 x 98 pixels

Channel Cover photo:

2560 x 423 pixels for desktop
1546 x 423 pixels for mobile phones

1855 x 423 pixels for tablets

Video Uploads:

Must be 1280 x 720 pixels
Videos should be at 16:9 aspect ratio

Dimensions must be kept at least 1280 x 720 pixels for HD Quality

Snapchat

Image Guidelines:

Images captured in the app have 1080 x 1920 pixels
When using customized geofilters, follow the same size to be properly applied to photos

Google Plus

Profile Image:

Must be 250 x 250 pixels
Minimum size should be 120 x 120 pixels

Cover Photo:

Must be 1080 x 608 pixels

Shared Photo:

Must be 150 x 150 pixels

Shared Video:

Must be 497 x 279 pixels

To get the dimensions right, you can use online photo editors such as Canva and Pixlr.com.

Of course, it takes more than just posting the right image dimensions to get a strong social media presence. To schedule posts, answer messages promptly, and moderate comments, you need a social media VA (virtual assistant) to handle your accounts.

Thankfully, outsourcing social media management tasks to an online assistant is no longer just for big companies. Staffing companies such as 20Four7VA assist small-scale businesses in finding their virtual assistant.

Next: Aspiring To Be An Entrepreneur? Here’s How To Finance Your Business

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