How To Use Virtual Assistants for Real Estate Cold Calling

 In Client Tips

How to use virtual assistants for real estate cold calling


If you’re in the real estate industry, you for sure understand the significance of generating leads and expanding your client base. Finding high-quality leads can be a challenging and time-consuming task, so we’ll tell you how to use a virtual assistant for real estate cold calling effectively!

A real estate assistant specializes in lead generation for the real estate industry. Their primary objective is to assist sales and marketing teams in identifying potential clients who are interested in their services. VAs employ various strategies to generate leads and qualify them for your sales pipeline.

They also excel in outbound lead generation tasks, like making cold calls to prospective clients, introducing them to your services, and identifying potential opportunities. These professionals are also skilled in cold emailing and reaching out to potential clients via email to establish meaningful connections and nurture long-term relationships.

By leveraging the expertise of a real estate cold calling virtual assistant, you gain access to a dedicated professional who can effectively provide your sales team with a steady stream of potential clients. With their assistance, you can coordinate your whole sales operations and achieve greater success in your industry.

Are you considering hiring a virtual assistant for real estate? Book a free consultation with our Growth Experts to get top-notch virtual assistant services!


Why hire a real estate cold calling virtual assistant? [Top 4 reasons]

Apart from outbound strategies, real estate cold calling virtual assistants have an aptitude for inbound lead generation campaigns. They can create SEO-optimized content to drive organic traffic to your website, increasing your chances of capturing your target audience’s attention. Their virtual assistant services include social media marketing and content writing to solidify the business’ online presence.

A competent real estate cold calling virtual assistant is well-versed in analytics tasks. They can conduct thorough market research, allowing you to stay updated on industry trends and make informed business decisions. You can trust that real estate assistants can generate comprehensive reports that not only provide valuable insights into your lead generation efforts but also facilitate effective communication within the team.

If you’re still skeptical about hiring a real estate cold calling virtual assistant, here are four reasons why hiring one is the way to go:

A VA can reduce overhead costs significantly

Virtual assistants help you get the work done at a fraction of the cost. Hiring an in-office real estate staff means paying extra for overhead expenses such as bonuses, medical coverage, and other benefits. By hiring a VA to provide the cold calling service that you need, you avoid spending too much on overheads and only pay for the logged hours of your real estate VA.

VAs have their own workspaces and equipment, so there is no need to worry about how they will operate efficiently. This can result in substantial savings for real estate businesses, allowing them to allocate their budget more effectively and efficiently.

Claim your free consultation with our Growth Experts to learn more about how you can save up to 80% on labor costs!

Real estate Vas boost the company’s revenues

A top-notch cold calling service from an experienced VA can help beef up your sales pipeline and boost revenues. Your real estate business can get all these financial benefits without overshooting costs.

VAs can handle the entire process, from initial contact to scheduling appointments or follow-ups, helping your sales team focus on closing deals and maximizing productivity. By consistently reaching out to potential clients, real estate virtual assistants can help expand your customer base and increase conversions, which can contribute to higher revenues for your business.

Working with a VA saves you more time

Real estate back-office tasks are time-consuming but essential in keeping your business in great shape. Hiring a VA to handle cold calling allows real estate companies to save time and shift their focus to profit-generating activities. VAs can take on an array of different tasks and are proven to be skilled multitaskers. This way, realtors can close more real estate deals and stay ahead of other realtors.

Scale your team easily with virtual assistant services

Recruiting a VA for real estate cold calling services is the ideal solution for businesses that need to scale their staffing solutions. You can easily adjust your virtual assistant’s hours or add a new VA to your cold-calling team. VA solutions are easily scalable depending on the amount of work you need to have done.

By availing of virtual assistant services, the business gains access to a pool of qualified and experienced professionals, allowing them to easily select VAs with the skills and expertise necessary for specific requirements. If tasks become more serious, you can get a higher-tier VA to help you out.


The importance of cold calling in the real estate industry

According to Gitnux, cold calling is the second most effective prospecting method for real estate agents, next to referrals.

Cold calling enables agents to proactively reach out to targeted individuals who may be interested in buying or selling properties. In an industry that heavily relies on personal connections and networking, cold calling allows realtors to directly engage with prospects and establish a rapport.

By engaging in conversations with potential clients, agents can demonstrate their understanding of property trends, pricing, and market conditions. This builds credibility and instills trust among potential clients. This personalized approach enhances the customer experience and increases the likelihood of converting leads into sales.


How to use virtual assistants for real estate cold calling effectively

Now that you have a VA to work with, it is important to consider the strategy that will make your partnership successful. Here are four ways to work with your virtual assistant effectively

  1. Define your needs: Identify the tasks you want your virtual assistant to handle. If you want them to handle cold calling, be clear with your expectations and lay out the rules that need to be followed. A cold calling script can be forwarded at least two weeks before the VA starts working with you so they have ample time to review the material.
  2. Identify their worries and clear out any roadblocks: Different VAs have different approaches. As the team leader, you need to know how they work and communicate if ever they face some problems or confusion along the way. Constant reassurance and updates are the keys to a successful VA-client relationship!
  3. Train your virtual assistant: Even if your virtual assistant has experience, you’ll need to train them on your specific processes and expectations. This includes providing them with clear instructions on how to handle different scenarios and introducing them to other team members. We have different learning curves, and part of being an effective leader is trusting each member’s learning process.
  4. Monitor your VA’s performance: Regularly review the performance of your virtual assistant. Provide healthy feedback to ensure the success of your cold-calling efforts. Commend their efforts and provide pointers for improvement whenever necessary.


Cold calling


Where to find the best-fit real estate VA for your business

Finding the best-fit VA for your business is important because you need someone who can deliver services efficiently and respond to pressing needs urgently. But, the hiring process can take a lot of time and effort. Thanks to the technology we have today, it is easier for businesses to outsource talent through online job hiring platforms or virtual staffing agencies.

Online job hiring platforms, like LinkedIn and Upwork, have simplified the hiring process by providing employers with a wide array of freelancers who can meet their set skills and qualifications. This transparency enables businesses to see their prospective hire’s work background and current performance. The built-in chat feature on these platforms lets employers communicate efficiently with their freelancer of choice.

If you don’t have the luxury of time to create job posts, screen candidates, and go through the entire hiring process, there are virtual staffing agencies that can help you out. These agencies have a deep understanding of the skills and expertise needed for different roles and can effectively match you with a professional who possesses the right skill set and qualifications.

Most agencies often have a thorough vetting and screening process in place to ensure the VAs they recommend are reliable, trustworthy, and capable of delivering high-quality work. This increases the likelihood of finding a VA who is the perfect fit for your business.

There are a couple of things to consider before choosing between job platforms and virtual staffing agencies:

  • Specific skills and expertise

Job platforms provide access to a large pool of professionals with diverse skills, suitable for short-term or project-based work. If your business requires specific skills that are readily available on these platforms, job sites could be a cost-effective option.

Virtual staffing agencies often specialize in sourcing professionals with niche or hard-to-find skills. If your business needs specialized expertise or requires long-term staffing solutions, a virtual staffing agency might be the go-to option.

  • Time and effort

Hiring through job platforms typically involves posting job listings, reviewing applications, and conducting interviews yourself. If you have the time and resources to handle the entire recruitment process, using job platforms may be a viable option.

If you prefer to outsource the hiring process, virtual staffing agencies can save you time and effort by conducting initial screenings and presenting you with pre-screened candidates who match your requirements.

  • Scalability and flexibility

Job platforms offer greater flexibility to quickly scale up or down your workforce based on project needs or fluctuating business demands. You have greater control in selecting and managing individual freelancers for each task.

Virtual staffing agencies can provide a more structured staffing solution, allowing you to build a dedicated team or access resources that are available long-term, offering stability and continuity.

  • Quality assurance and guarantees

Job platforms generally offer limited assurance since the responsibility for finding the right candidate lies with the business owner alone.

Virtual staffing agencies often have vetting processes in place to ensure the quality of their candidates. They may provide guarantees on replacements or refunds if the hired professional doesn’t meet expectations.

Ultimately, the decision to hire on job boards or work with virtual staffing agencies lies with the business owner. Whichever path you choose, we hope that you find the best-fit real estate cold calling virtual assistant for your business! Here are some resources that might help you out:


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