AI for Marketing: What is the Best AI Content Writer?
It’s amazing to think how artificial intelligence (AI) has become an important part of our “now.” A concept that used to seem so far away into the future now plays a significant role in the everyday lives of humans.
AI is very much ingrained in how we do things and has impacted various industries, from healthcare to public policy. And it has also affected the way people do business, especially when it comes to marketing. It helps businesses improve customer experience through AI chatbots and develop data-driven strategies with AI-powered data management systems. It can also transform the way marketers plan and generate content through the use of AI writing tools.
With the rise of AI tools for content marketing, it can be a challenge to find the right one. But just like most tools, there is no one-size-fits-all solution. To choose the “best” AI content writer, you need to have a clear idea of what you need content marketing-wise and your non-negotiables, which is what we hope to cover today.
5 benefits of using generative AI tools for writing
Before we go into finding the best AI content writing generator, it’s important to understand why marketers turn to AI. Here are some of the key benefits of using AI writing tools for creating content:
Francois-Xavier Pierrel, Chief Data Officer at JCDecaux, lauds AI as a transformative tool, saying, “What is being offered now [is a] new breakthrough, from OpenAI or any other players. It [provides the ability] to do [what we were doing] faster and better.”
That extra time that AI helps you clear up can open up new possibilities. Extra hours a week can be just what you need to draw up a new business strategy. Or, it can simply be used to find that fine balance between work and personal life. Whatever you do with it, that extra time you save with AI is priceless.
- Scale up without overshooting your budget
Using AI-powered tools can be a way for you to increase capacity without having to hire additional manpower. This is good news for businesses that want to scale up operations while keeping costs low.
- Can increase focus on quality
While plenty of AI writers have additional features like keyword targeting and tone customization, most tools help with managing volume demands. They can cover the quantity you’re aiming for, so you can focus more on ensuring quality or adding more “meat” to your content. This means fact-checking, researching, injecting your brand’s perspective, and adding expertise.
- Improve consistency of brand
Consistency—in terms of quality and tone—can help you establish your brand personality better. This can contribute to better brand recognition and build brand trust. There are AI writing tools that can help you customize the tone and style of the output. This ensures that your generated content is aligned with your brand guidelines.
- Boost creativity
When you reduce the pressure and time spent on meeting high volumes of content, you can open up your mind and schedule for creativity. Using the right tools can help you free yourself from repetitive and time-consuming tasks and allows for more out-of-the-box thinking.
Top considerations when choosing an AI content generator
Choosing between a myriad of options can be challenging, especially when you don’t have an idea what to look for. “It’s crucial to identify your content writing needs and non-negotiables,” advises 20four7VA Digital Marketing Director Jossa Soler. “This helps ensure you’re choosing the AI writing assistant for your business.”
Here are some of the factors you may want to consider:
A complicated or difficult-to-navigate writing tool can confuse and deter some content marketers. Not everyone is a techie, so you need to consider the end user’s abilities. Their level of comfort with using and learning new tech should be factored in. Some tools may take a longer time to master. While these tools are stacked with functionalities and can actually help you more in the long run, you should be aware that the learning curve may be longer. You’ll also need a little more patience and invest more time in training end users.
- Quality of written output
The quality of output differs per tool. Some tools may be great for shorter copies. But can sound repetitive and even robotic for long-form content. Luckily, there are tons of reviews online you can look into. And if you want to give these tools a test run, most vendors offer a free trial before you commit to a plan.
Price is still an important factor to consider when choosing your AI tools. Thankfully, most AI tools offer plans at different price points. You can even find decent free options!
- Relevant features
Not all businesses have similar goals. If you want your AI writing tool to be more hardworking, you may want to look for ones that have more controls and features, such as:
- Brand tone and style customization
- Keyword optimization
- Grammar checker
- Plagiarism checker
- SEO features
- Integration with other third-party providers (WordPress, SurferSEO, etc.)
- And more
What is the best AI content writer?
So, what IS the best AI content writer? Here’s the answer: it depends. It depends on your content marketing needs. It also depends on the considerations listed above. The best AI writing software for a local grocer may not be the best for an ecommerce startup and vice versa.
To really find the “best,” you must be clear with what you need and the features you should look for. But here are below examples of some of the top options depending on the different types of content and purposes:
Best for sales and marketing copies: Copy.ai
If you’re looking for a convenient and effective way to generate copies for your ads and product descriptions, Copy.ai is a good solution. The simple chatbot interface makes creating engaging copies as easy as conversing with a teammate. You don’t need to have a strong technical background to get it up and running.
It also has a feature called Brand Voice, where you can input examples of content that best reflects your unique voice. The tool analyzes your input to start generating on-brand content for sales and marketing copies, including:
- Social media posts
- Ad copy
- Sales copy
- Product descriptions
- Maintain consistency with Brand Voice
- Generate copies quickly with AI Chat
- Paid plans also include Workflow credits for AI-powered workflow automation
- Available in 95+ languages
Best for long-form content: Jasper AI
Jasper AI can generate a lot, from images to ad copies. But we think it is one of the best AI writing tools for generating long-form content like blog posts and ebooks. It can be challenging to start long-form content from scratch, especially if you’re experiencing writer’s block or just have too many tasks on your plate.
With features like Brand voice customization and integration with Grammarly, Jasper AI can help you with your difficult content writing workload. The interface may take a while to grasp, but generally, it all starts with choosing a template for what you want to generate (e.g., blog, product description, etc.). Then, you input the different parameters, briefs, and guidelines for the AI to take into consideration when generating your content. Once that’s done, you can get a draft in just a few seconds.
However, it’s important to keep in mind that Jasper AI may not always get it right. Topics that are too specific or not widely written about can be tricky for Jasper AI. Such topics will require a little more heavy lifting on the user in terms of inputs or prompts and research. Doing so can ensure you’re putting out a complete article with solid facts.
- Drafts long-form content in seconds
- Brand voice function
- Blog post outline feature
- Can integrate with Grammarly
- Plagiarism checker
- Can support a global audience (30+ languages)
- Free 7-day trial
Best for SEO content writing: ContentShake AI
Want to focus on SEO-targeted content writing? Then ContentShake AI is the way to go. This AI writer doesn’t just build on your existing work; it also helps get the ball rolling. It can offer content topics that can go well with your business and brand. You can select topics you want to go with and start writing or start from scratch with your own content idea.
ContentShake also provides timely feedback on elements that can help your content rank higher on search engine results and attract more visitors. You’ll get a visual representation of how your content is faring as it is being written, including points on readability, SEO, tone of voice, and consistency. And if you’re not happy with the initially generated text, you can simply select the sentence or block of paragraph and choose from multiple options: rephrase, simplify, expand, or summarize.
This AI writing tool also allows integrations that can make the content process a breeze. You can integrate ContentShake AI with Semrush and WordPress. This means you can easily go from finding topics to publishing. ContentShake is quite easy to use. However, having foundational knowledge of SEO and content management concepts helps to make the most out of the different features.
- Offers content ideas on relevant topics
- Focus on SEO content writing
- Offers competitor analysis
- Integration to WordPress and Semrush
- Quick and responsive AI assistant
Honorable Mention: ChatGPT
ChatGPT is an AI-powered tool developed by OpenAI. Like most AI writing tools, it relies on NLP or Natural Language Processing to understand human language to generate contextually relevant and coherent responses. NLP techniques help ChatGPT comprehend inputs or prompts to generate relevant output.
Because it has a free version and is generally easy to navigate, ChatGPT made AI more accessible. You don’t need any sort of technical background to appreciate what ChatGPT can do. In a way, ChatGPT made it clear that AI is a game-changer for any space.
If you’re still on the fence about using AI for your marketing needs, consider giving this AI bot a try. It’s free, so you don’t need any sort of commitment aside from signing up. Plus, once you learn about providing the right prompts, it’s fairly easy to use.
Additional notes on using an AI writing tool
There’s no doubt that using AI for writing can make work more efficient and effective. But it’s important to learn how to use such tools responsibly. Here are some additional notes to keep in mind when it comes to using AI for your business.
- Do not rely solely on AI for quality content
While there are AI writing tools that produce human-like text, it’s still a good rule of thumb never to rely 100% on AI content writing. You need to review written content and watch out for red flags. This way, you can confidently publish your vetted text.
- Fact-checking and editing are a must
AI tools have been known to generate “hallucinations” or statements that are simply not factual. Sometimes, these tools can produce paragraphs that sound choppy. Make sure to be on the lookout for these and correct as needed. Doing so helps protect your credibility and avoid any negative attention or, worse, legal issues.
- Find ways to make your content more unique
“Sharing your own experiences—that’s going to be hard for AI to replicate,” says Neil Patel at the 2023 Web Summit in Rio. Even when every content marketer is using an AI writing tool, you still have a way to keep your content from looking and sounding the same.
Don’t forget to add elements that are specific to your brand. You can add quotes from subject matter experts in your company. You can also add your own experiences and opinions, especially if it’s a topic you’re knowledgeable about. This way, you can make your brand’s unique voice even when receiving assistance from technology.
- Create internal AI guidelines and content standards
AI is a powerful tool, but you need guidelines to maximize its effectiveness. It’s important to educate and empower employees when it comes to using this tech. This can be done through training and documented processes. These will be their guide for maintaining quality of work while scaling up or speeding up processes.
Human-led content is the way forward
Generative AI is revolutionizing the way businesses create content. With the ability to generate high-quality and unique content at a fraction of the time and cost, it’s no wonder that more and more businesses are turning to AI content writers. If you want to see what AI writing tools can do for your content marketing efforts, make sure to review the above considerations to find the best tool for you.
It’s also important to note that AI writing generators are not meant to replace human content marketers. They are tools that support and supplement. You, the user, are still responsible for maintaining the integrity of the content. You’re also in charge of injecting brand voice, experience, and expertise. In short, you are still in charge of ensuring your content looks, sounds, and feels “human.”