7 Free Amazon Seller Email Templates to Supercharge Your Sales
Ecommerce platforms, including eCommerce giant Amazon, are filled with sellers with the same products, if not good substitutes for what you sell. So how do you set yourself apart and win a buyer over? The answer: clear and relevant communication. But if you have a small team, crafting a unique response to each email you receive isn’t a good use of your time. This is where Amazon seller email templates come in handy.
Whether you’re a physical store or online store owner, you’ll surely agree that providing great customer experience is crucial for business success. Customers today are more discerning than ever. They expect the brands they support not just to have good products but great customer service and core values.
When operating an online establishment, customer interaction is limited, if not completely absent. Thus, giving every transaction a human touch may not be possible. One way to add that personal touch to online transactions is through customized and consistent messaging.
WHY USE BUYER-SELLER EMAIL OR MESSAGING TEMPLATES?
SAVE HUNDREDS OF HOURS
As a seller on Amazon, you’re probably busy with day-to-day operations, including fulfilling orders, inventory management, and marketing. You may not have the luxury of time to craft every message to your customers from scratch. Email or messaging templates can help you personalize specific details (e.g., first name, product purchased, etc.) and overcome writer’s block once you go on the Amazon messaging reply box.
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AVOID MISTAKES IN YOUR MESSAGING
Using templates that you’ve already proofread and edited makes life more simple. You’re assured that you won’t be sending any message with avoidable spelling or grammar mistakes.
STAY CONSISTENT
Whether you’re asking for buyer or seller feedback, staying consistent is important. Using email templates means you don’t have to undergo the tedious task of typing out the fine print and registered trademarks every time you compose an email. You’ll also ensure that the way you handle every concern is consistent with Amazon policies and regulations, which will help you avoid negative feedback.
AVOID OVERLOOKING IMPORTANT DETAILS
Important elements such as Amazon policies and your contact details will likely stay the same over time. Once you’ve verified and proofread these details on your message templates, you won’t have to retype them each time you open the reply box. Sending out messages will be so much easier. Whether you’re sending a message about a refund or a request for a buyer review, using a template makes contacting the right people easier and hassle-free.
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FREE AMAZON SELLER EMAIL TEMPLATES FOR EVERY NEED
There’s an email template for every interaction you may have as an Amazon seller. You can find ready-to-use templates online with a simple Google search. But to save you some time, we’ve compiled some of the best email templates for Amazon sellers below.
EMAIL TEMPLATES FOR BRAND BUILDING
TEMPLATE #1: REQUESTING PRODUCT REVIEWS
Amazon has strict product review policies to ensure the authenticity of Amazon product reviews. Sellers are banned from offering any incentive to buyers or third parties to post product reviews on the website. Sellers are also banned from asking buyers to delete or edit comments or reviews with or without anything in exchange. To avoid potential delisting of your product or withdrawal of your Amazon selling privileges, you must ensure two things: deliver a quality product and create an Amazon review email template that doesn’t violate any Amazon review policies.
Hi [customer’s name],
Your order is on its way!
[Product Name] is known for its [insert key use/feature/benefit such as “long-lasting battery life”]; it also:[include 3-5 useful tips, helpful features, functions, or benefits that first-time users may not be as familiar with. For example:
- Has an active-noise canceling (ANC) feature
- Has an ergonomic design (you can use it comfortably for hours!)
- Includes its own carrying case for portability
If you have any questions about this product, feel free to reply to this email. Our team will be happy to share information and tips to help you get the best out of your new [product name].
Thank you for supporting our store!
[Signature]P.S. Your experience and review of our product/s can help other shoppers make their own purchasing decisions. Hope you can help other Amazon buyers by leaving a review: [product reviews link]
TEMPLATE #2: SOLICITING SELLER FEEDBACK
Whether or not you need to request seller feedback depends on what type of seller you are. If you’re a reseller of a brand that isn’t yours, you will want to get good seller feedback to win the Buy Box or the white box on the right side of the Amazon product detail page. When an Amazon shopper clicks the “Buy Now” button, they buy from the seller awarded the Buy Box. Multiple factors go into winning the Buy Box, but ensuring that you have great seller feedback is one of the main ways to give yourself better odds.
Hi [customer’s name],
Great news! It seems like your new purchase is on its way to you! We’re just reaching out to ensure that the [product name] you ordered meets your expectations!
We appreciate you choosing to do your shopping with us, and we want to ensure that you’re satisfied with your transaction.
Please do not hesitate to reply to this email if you:
- Have general inquiries about the product
- Need assistance with using the product
- Have any product issues or concerns
Kindly contact Amazon via the Amazon website if:
- Your order has not arrived within [time frame] (Amazon handles shipping for us).
- Your package arrived damaged.
You are a valued customer, and as such, we want to provide our trademark exceptional customer service to you. You can also rate [company name] as a seller and let other Amazon customers know what you think of us. We’d love to hear your feedback!
Thank you.
[Signature]
TEMPLATE #3: IMPROVING YOUR CUSTOMER ENGAGEMENT
It can be tempting to send only hard-selling or after-sales-related Amazon seller message templates. But to help build your brand, you will also need to focus on customer engagement.
This isn’t to say that you should avoid selling altogether! But if every email is a sales message, Amazon users will eventually start tuning you out. Instead, try to build relationships with your clients by sending them helpful information and engaging content. Your customer may not be ready to repurchase now, but an engaging email template can help keep your business at the top of their mind when they’re ready to click “add to cart” again.
Hi [customer’s name],
Thank you for purchasing from [brand name]! Your order is on its way, and we hope your new [product name] meets your expectations.
Your purchase also includes a free [resource like an eBook, instruction manual, PDF file, etc.]. Simply click this link [insert a link to file] to download it!
This free resource will help you:
[List 2 to 3 things that are included in the attachment. For example: How to clean your {product name}].
If you have any questions or need any assistance, simply click reply to this email, and we’ll be happy to help you out!
Thank you for choosing [brand name]!
[Signature]P.S. Your experience and review of our product/s can help other shoppers make their own purchasing decisions. Hope you can help other Amazon customers by leaving a review: [product review link]
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EMAIL TEMPLATES FOR IMPROVING CUSTOMER EXPERIENCE
These Amazon customer service email samples will help you turn a customer’s bad experience around.
TEMPLATE #4: RESPONDING TO NEGATIVE FEEDBACK OR CUSTOMER COMPLAINTS
As an Amazon seller, you’ll need to learn how to deal with negative reviews. Promptly responding to this feedback can help save your brand and create a better buyer experience. Remember, Amazon sellers cannot ask a buyer to delete or edit a comment. So the best you can do is to patch up the situation and hope that the buyer revises or removes the negative comment from your page of their own volition.
The best way to appease an angry buyer is to respond quickly and gracefully, and using Amazon buyer-seller messaging templates can help you do just that.
Example: Buyer receives a defective item
Hi [customer’s name],
We’re very sorry that you received a defective unit of [product name]. Our system shows that your order was fulfilled and shipped by Amazon within the last 30 days. As per Amazon’s Returns Policy, you may contact them for returns and refunds or contact an Amazon customer service representative via this link.
Here are other helpful links for your reference:
- Product support for eligible items
- Returns Center for replacements or refunds
- You may also visit Amazon’s Customer Services page to learn more about Amazon’s returns policy.
If you have any further questions, please feel free to contact us. Again, we sincerely apologize for the inconvenience caused.
Thank you for your understanding.
[Signature]
TEMPLATE #5: BUYER RECEIVES THE WRONG ORDER
Buyer-seller messaging templates can prove helpful if you want to respond quickly to clients without missing any important details. If a buyer receives a wrong order, the best course of action is to reach out immediately and provide details on the next steps.
Hello [customer’s name],
We wish we were reaching out under better circumstances. However, it seems that you have received the wrong item, so please let us offer our sincere apologies. Upon checking in our system, it shows that your order was fulfilled and shipped by Amazon within the last 30 days. As per Amazon’s Returns Policy, you may contact them for returns and refunds or contact an Amazon customer service representative via this link.
Here are other helpful links for your reference:
- Product support for eligible items
- Returns Center for replacements or refunds
- You may also visit Amazon’s Customer Services page to learn more about Amazon’s returns policy.
If you have any further questions, please feel free to contact us. Again, we sincerely apologize for this inconvenience and hope for your understanding.
[Signature]
EMAIL TEMPLATES FOR ORDER CLARIFICATIONS
Buyer-seller messaging templates aren’t just for firefighting or getting customer feedback. When you fulfill orders, you can also maximize the convenience of Amazon seller email templates.
TEMPLATE #6: REQUESTING ADDITIONAL INFORMATION TO COMPLETE AN ORDER
There may be times when you need to verify a custom design or a buyer’s details before you process an order. For example, if you’re selling thermal flasks with customized brand or company names, it’s best to document confirmation from the buyer before you start with the full production. Getting that feedback to proceed or a request to create minor edits can save you time and money in the long run.
Hi [customer’s name],
We’ve received your order for [quantity] of custom [product name]. Before we process your order, we’d like to validate the following:
[insert items that need to be validated. For example, logo placement, spelling, consignee details, etc.]We’ll be waiting for your confirmation on the above details, so we can accurately fulfill your order. Hope to hear from you soon!
Thank you for supporting our business!
[Signature]
TEMPLATE #7: SCHEDULING THE DELIVERY OF A BULKY OR FRAGILE ITEM
Amazon seller email templates are also useful in ironing out details for delivering a bulky or fragile item. By using a templated message before delivery, you can ensure that there’s someone to receive the order and ensure the buyer or their representative gets to see the product in good condition, which can lead to:
- avoiding future complaints
- increasing the possibility of getting better reviews
- potential repeat buyer
- more Amazon users converted because of good reviews
Hi [customer’s name],
Something big (your order from [brand name]) is coming your way! Thank you for purchasing [product name].
Before we process your order, we’d like to confirm the following details to ensure your order will be fulfilled to your liking.[insert items that need to be validated. For example, address, time of delivery, etc.]
We’ll wait for your feedback on the above details so that we can schedule your delivery. Hope to hear from you soon!
Thank you for supporting our business!
[Signature]
HOW TO AUTOMATE YOUR BUYER-SELLER MESSAGING TEMPLATES OR EMAIL CAMPAIGNS
You can significantly reduce your response lead time by using buyer-seller message templates. Create a template for any foreseeable or recurring scenario so you don’t always have to write messages from scratch. Amazon sellers can easily automate their buyer-seller messages from their account home page.
Here are the basic steps for setting up your Amazon buyer-seller messages:
ACTIVATING BUYER-SELLER MESSAGES
Follow these four easy steps to activate buyer-seller messages in Seller Central.
- Click the drop-down menu in “Settings” (in the upper right corner of the Seller Central home page) and select “Fulfillment By Amazon.”
- Under “Product Support,” click on the “Edit” button.
- Choose “Enable” for any marketplace where your product is sold and where you wish to activate the messaging system (i.e., amazon.com, amazon.uk)
- Click “Update.”
AUTOMATING A NEW AMAZON EMAIL CAMPAIGN
You can create a campaign using your saved or recently used Amazon seller email templates. You can easily add rules and timings to ensure these emails are only automatically sent when certain parameters are met. Tools or software such as Feedback Whiz and Seller Labs can help you automate your buyer-seller messages. These tools help you set the needed parameters to ensure you send out the right template text for a specific objective. Whether you want to ask for feedback, confirm order details, or just want to make sure you and the client are on the same page, you can automate your messaging and streamline your operations.
Here are some details that you can map out or edit on said tools:
- Campaign name or template name field
- Template text
- Status
- Exceptions (example: “Exclude orders with shipping or discount promotions”)
- Email timings
Ensuring these details are accurate and properly executed ensures that your Amazon messages fulfill their purpose. Maximizing tools for automation and template text saves you from writing a new message every time you go to the reply box or get an Amazon feedback notification.
HIRE AN ECOMMERCE VIRTUAL ASSISTANT FOR YOUR AMAZON STORE
Running an eCommerce business is no easy feat. If you want to clear routine, time-consuming tasks off your plate, an eCommerce virtual assistant (VA) or, more specifically, an Amazon FBA VA can help you maintain your Amazon page, provide customer service to buyers, and ensure that your Amazon email campaigns are up-to-date, helping you take your company in the right direction.
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