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For entrepreneurs starting an online business, marketing is one of the most important ventures that they will have to invest in. Without the power of marketing strategies, no business can take off. This is why digital marketing is one of the most in-demand skills among virtual assistants.
The marketing industry is one that has continuously evolved at such a rapid pace. From newspaper ads to social media ads, the world of marketing has grown massively and basic concepts in the industry had to be continuously redefined. The changes happen so frequently in fact that some marketers struggle to catch up to the latest trends. But no matter how much marketing has changed, there are still a couple of key concepts that every virtual staff should know.
Here are 10 things every virtual worker needs to know about marketing.
Understanding key terms is essential.
Since the marketing landscape changes constantly, you always have to keep yourself updated when any new marketing buzzwords arise. Basic terms like target market, marketing mix, consumer, services, and competitive advantage should be learned by heart. In digital marketing, it’s important to learn the definitions of terms such as SEO, keywords, pay per click, return on investment, affiliate marketing, and viral marketing.
It’s important to know your customer.
Marketing campaigns that are designed for everyone are highly likely to fail. After all, you can’t please everyone. It’s always better to have a target market that you know and understand. This way, all your marketing efforts will be designed with them in mind.
Diversify your content.
Textual content is still important, but diversifying your content with different forms of media will make a dramatic impact in your marketing campaigns. Use images, infographics, and videos to spice up your marketing game.
Stories get attention.
Campaigns that tell stories tend to become viral more often than those that are purely designed to sell. If you want your marketing efforts to attract plenty of attention, tell a captivating story.
Marketing shouldn’t have to be expensive.
There are plenty of free or cheap avenues for marketing that you can utilize. Social media being the foremost of these. When planning your campaigns, always mix traditional (read: expensive) marketing with newer and cheaper forms of marketing.
Utilize social media.
Social media is very powerful in terms of reach, and it’s quite cheap to use. Utilize social media to forge connections with consumers and increase customer engagement.
Branding is incredibly important.
Whenever you post anything on Facebook, Twitter, or Instagram, check if it’s in line with your client’s brand. The more cohesive your client’s branding is, the more their customers will remember them.
Design for mobile.
Mobile is here to stay. As years pass, more and more people use their mobile devices to access websites, check their emails, and use social media, so design your digital campaigns with mobile devices in mind.
Treasure your customers: both new and old.
It’s not always about getting new customers. Sometimes, what’s more important is keeping the ones you already have. After all, turning old customers into repeat buyers is just as profitable as getting new ones to make their first purchase.
Always test and measure.
There’s no point in continuously planning and strategizing if you don’t know how well they work. To know which of your campaigns work and which ones need to be ditched, you have to set up tests and tracking.
When it comes to marketing, it’s important to stay flexible and be ready for changes. But knowing the 10 things above by heart should help any virtual worker keep up more easily.
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