Why Listen to the Top Business Podcasts?
In today’s fast-paced world, staying up-to-date with the latest trends and strategies is crucial for success in almost any field. Podcasts offer valuable insights, tips, and advice from successful entrepreneurs, industry experts, and thought leaders.
If you want to learn about why one should listen to business podcasts in the first place, this article is for you. Here, we’ll explore why you should tune in to the top business podcasts and how they can benefit you and your business.
What makes podcasts an excellent form of media?
Podcasts have come a long way since the term was coined in 2005. According to Statista, the growing interest in podcasts is evident in the number of listeners. “[The global number of listeners reached] a new high in 2020 at 485 million consumers worldwide.” But you may wonder: why are podcasts becoming more and more popular? Here are the top reasons:
Convenient way to learn and be entertained
Even when you think you don’t have the time, podcasts can help make learning possible. Whether driving around the city or finishing your daily tasks, listening to podcasts is an excellent way to pass the time. All you need to do is turn on your speakers or earphones, and you’re good to go!
Aside from helping you pass the time, podcasts can also supplement your learning and development. If you’re a business owner looking for inspiration and best business practices, you can listen to the top podcasts for business owners. This genre of podcasts typically has hosts or guests who are industry experts or experienced business leaders. Depending on the show’s format, they either share their hard-won lessons through storytelling or impart their thoughts on a specific topic. Either way, your entrepreneurial mind will surely pick up a thing or two through these educational and inspiring podcast episodes.
There’s minimal barrier to entry when it comes to exploring the world of podcasts. All you need is a mobile device or laptop. Of course, a decent set of earphones is recommended, but you can still listen to podcasts without them.
Aside from the basic hardware, you don’t need to spend a lot to access the vast podcasting library. You only need an internet connection that will help you download and use streaming platforms. And luckily enough, the top podcast streaming platforms like Spotify and Google Podcasts can also be downloaded by listeners for free!
Diverse points of view
Since podcasts are streamed online, you can listen to industry experts from all over the world. The global reach of podcasts offers listeners a chance to listen to diverse content and points of view.
Even if you don’t have many opportunities to explore the world physically, you can do it virtually by listening to podcasts. It’s a great way to expose yourself to new ideas that can help expand your perspective and impact your life.
Real-life tips and insights
Well-made podcasts provide listeners access to valuable insights, reigning trends, and various perspectives from key speakers. Many frequently feature interviews with experts, thought leaders, and industry professionals. Because they’re well-versed on the topic they’re speaking on, they can confidently share their experiences and impart their wisdom. They offer a metaphorical helping hand to those looking for lessons, inspiration, motivation, or all three.
Listen to 20four7VA President and CEO Catherine vanVonno’s real-life business and leadership story on the Listening with Leaders podcast.
Wide range of options
You can consider your streaming platform as a well-organized library where you can choose what you want to listen to, depending on the mood or day. Podcasts cover plenty of topics, from true crime to comedy to fitness and business. Aside from the diverse categories, podcasts also vary in format. Here are some top formats you can find online:
- Solo podcast
- Conversational or co-hosts
- Panel or roundtable
- Hybrid podcast
- And so on
Because there are so many options, it’s almost impossible not to find a podcast that meets your standards.
Why should business owners listen to podcasts?
“Podcasts have become increasingly popular in recent years, and for good reason,” shares Jossa Soler, 20four7VA’s Director of Digital Marketing. “They offer a convenient and accessible way to consume information.” Podcasts are especially excellent for business owners looking to grow professionally and personally.
These business podcasts have gained a significant following due to their ability to provide valuable insights and advice from successful businesspeople. They also appeal to entrepreneurs who are always on the go but want to keep learning and stay updated with the latest in the business world.
Learn from experts in the business world
One of the main reasons to listen to best business entrepreneur podcasts is to learn. Featured guests or speakers of this type of podcast are some of the most successful and influential business leaders. They generously share their experiences, strategies, and tips for success that you can study and perhaps adopt for your own business journey.
In a way, listening to business podcasts is like finding a long-distance mentor or attending an online seminar but on your own time. Even when you haven’t met them personally, you can still pick their brain and learn more about their business approach, decision-making process, etc.
Stay up-to-date with business trends
There’s always something new when it comes to business. The never-ending evolution can make you feel like the rules are always changing. Sometimes, the changes seem too fast for you to keep up. But listening to podcasts can help.
“Listening to podcasts enables me to stay updated with the latest trends and strategies,” shares 20four7VA President and CEO Catherine van Vonno. “I usually look up the best business podcasts for entrepreneurs that feature industry trends and business landscape discussions I’m interested in.” They’ll be your partner in ensuring you have the competitive advantage to stay ahead of the competition.
Gain management tips and strategies
Effective management is crucial for the success of any business. However, it’s not always easy to know how to manage a team effectively. Podcasts, especially those created by experts you respect and admire, offer excellent tips and strategies to help you become a better leader.
In podcasts, business leaders share their leadership approach or how they run their teams. You can listen and select the most applicable tips or strategies that you can adopt. By listening intently and mindfully choosing what to adopt, you can improve team dynamics and lead your team to future (both short-term and long-term!) success.
Stay motivated and inspired
Running a business can be physically, mentally, and emotionally draining. It’s difficult to be at the top of your game when you’re literally and metaphorically running on fumes. You can get discouraged when things don’t go as planned or when facing seemingly unsolvable problems. Listening to stories of people who have gone through similar troubles can help you overcome such roadblocks and perhaps offer a new way of seeing or solving issues.
At the very least, podcasts of people with similar experiences can be a comforting pat on the back, showing you that you’re not alone. Featured stories of successful entrepreneurs rarely seem easy. Every business person has had to overcome some type of challenge or setback before achieving success.
Our picks: Top Business Podcasts 2024
Now that you know why you should listen to top business podcasts, let’s take a look at 20four7VA’s top picks:
The Tim Ferriss Show
Hosted by entrepreneur and author Tim Ferriss, this hybrid-style podcast features successful individuals from various industries. Ferris dissects their strategies, habits, and routines for success, making it a valuable resource for anyone looking to improve their business skills. This podcast has various multi-hour episodes, which is great for those who prefer deep dives into specific topics.
Listen to this: EP. 448 with author, early-stage investor, and entrepreneur Brad Feld
How I Built This with Guy Raz
Hosted by Guy Raz, this podcast features in-depth interviews with some of the most successful entrepreneurs and how they built their businesses from the ground up. Every episode covers one business or entrepreneur, so you can expect to learn something new with every episode! The podcast covers a wide range of industries, making it a valuable resource for generalists.
Listen to this: EP. 116 with Bumble founder and executive chair Whitney Wolfe
The GaryVee Audio Experience
Gary Vaynerchuck’s podcast covers a wide range of topics under the “business umbrella.” The show experiments with different formats, from interviews with successful business leaders to solo #AskGaryVee episodes. If you prefer a high-energy podcast that offers variety in terms of formats and topics, listening to this podcast can be a good choice.
Listen to this: December 27, 2023 episode – Powerful Tips for Marketers of All Levels
Leaders & Legacies
Craig Andrews, founder and Principal Ally at allies4me, hosts Leaders & Legacies. In his podcast, he interviews business leaders and talks about their journey in the business world. Aside from helpful insights and best practices, featured guests also share their leadership approach and how they create an impact beyond the business’ bottom line.
Listen to this: EP. 33 with 20four7VA’s Catherine vanVonno
Making the most of business podcasts
There are so many podcasts to choose from. You can still feel overwhelmed even when you limit your choices to business podcasts. Finding the right podcast for you may take a little effort, but it can give you amazing results.
First, you must think about your business goals and the topics you’re interested in. You can also consider asking for recommendations from friends or colleagues whose values and business styles you respect.
Once you’ve found the right podcast or podcasts for you, you must listen to them regularly. Integrating this activity into your routine can help you stay updated not just with the latest episodes but with what’s happening in the business world. Regularly listening to podcasts also helps stimulate your brain and add even more motivation so you can face the highly competitive business world with extra confidence and knowledge.
Lastly, while listening to business podcasts is essential, you may want to take actual notes, whether on your phone or in a journal. This can help you reflect and process each episode. From there, it can be easier to identify which tips or insights are most relevant to your business and personal goals.
In conclusion, the accessibility, convenience, and quality of content of podcasts make them an excellent form of media. They can be a valuable resource for anyone—including business people—looking to improve and learn. So, if you want to take your skills and business to the next level, why not tune in to the top business podcasts?