5 Tips on How to Engage Your Customers Through Social Media Strategy
If you are starting a small business and you think that the only online presence you need is your website, you are missing out on the opportunities that social media can provide.
Social media platforms like Facebook, Twitter, and Instagram can help you connect with both existing and potential customers as well as grow your brand. However, this will only happen if you have an effective social media strategy in place. Not sure how to build one? Here are a few tips on how to engage your customers with the help of social media.
Create a publishing schedule and stick to it.
Consistency in posting is essential especially when you are just starting out with building your social media profiles. But, of course, you might be too busy to publish content every day. What you can do is hire a social media VA who can handle the social media management for you. If you are working on a tight budget, however, you can always DIY. There are tons of social media apps out there that you can use for scheduling posts such as Buffer, Hootsuite, and Hubspot.
Be consistent with the voice that you use.
Your audience needs to remember your brand. But that won’t happen if the voice and messaging in all of your social media profiles are inconsistent. You also have to use the same brand voice on your website, newsletters, etc. Sticking with one voice will prevent you from confusing and alienating your audience.
Show your brand personality.
Gone are the days when a brand’s personality is confined to being formal, corporate, and even boring. You can now be more playful, relatable, and human in engaging with your customers. One way to do this is by featuring members of your team – those who are working behind the scenes to serve your customers. You can also tell stories about how your business started on social media. These things can help create a positive reputation for your business and earn the trust of your audience more easily.
Focus on quality content.
Quality is always better than quantity when it comes to social media posts. Posting stuff every day that doesn’t provide value or are irrelevant to your target audience won’t do your business any good. Make sure you come up with good content for your social media pages. Only this way can you connect with your potential customers.
Listen to feedback from your audience.
What makes social media great is that it allows you to get feedback straight from your audience. If you post something interesting on your Facebook page for example, expect people to “like,” “comment,” or react to it within a few minutes. This information can help you refine your content or improve your strategy.
Of course, this is not only limited to social media posts. People can also provide feedback to your business as a whole. If it’s negative, you can use it to address issues and improve aspects in your business. If it’s positive, you can milk it by sharing the post or message on your other pages. There’s nothing more authentic than a pat on the back from a customer.
Do you have experience in managing your business’ social media profiles? What’s your strategy? Share it with us by leaving a comment below.
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