10 Proven Tactics to Increase Your Blog Traffic
The importance of increasing brand awareness through your blog is undeniable. It allows your business to grow and boost exposure, awareness, and sales. If you’re interested in knowing how to increase your website’s visibility and relevance through your blog, here are 10 proven tactics to increase your blog traffic.
Collaborate with influencers
Influencers and popular bloggers already have numerous loyal followers and readers. Having an influencer write for you is an excellent strategy in boosting blog traffic. It’s certified to benefit your blog or your website, and it will also help you reach potential customers who may not even know you exist. The vast network of these influencers will contribute to your blog traffic and reputation. Influencers will provide you with exceptional content together with an enormous increase in readership.
Make good use of different social media platforms
You’ve got Facebook, Twitter, Google+, and several other social networking sites at your disposal — take advantage of them. Use every feature that you think would be useful to promote your blog or website. Don’t be too conservative in sharing links to your blog on different social media platforms. Since sharing your content thru different platforms would take up a lot of your time, it’s advisable to assign this to your virtual assistant or virtual secretary. This allows you to focus on other things while your virtual assistants, who are skilled in this field, help you run your business by handling the sharing of your blog to increase traffic.
Add images and videos
By adding images and videos, you’re preventing your readers from getting bored. However, make sure that there’s a good balance of text and imagery in your blog. What you want is for your readers to feel comfortable staying on your page and to spend more time reading and going through your blog. Once your readers get entertained by your blog and realize it’s worth reading, there’s a big possibility that they will share it with friends.
Make good use of keywords
SEO is very important. Make sure you use relevant keywords in every article you post on your blog or website. It’s not something you should be taking for granted. Keyword optimization is important as this boosts your site’s visibility and increases traffic. To take advantage of keywords, use relevant keywords in the title of your blog, the URL, and in the file names and titles of videos you’d be embedding or using in your blog.
Be consistent and blog aggressively. Five entries a week should be enough to make your blog active, but it would not hurt to go beyond that. You can blog or post new content two times a day. This shows Google and other search engines that your website is active.
Be a guest blogger
This is an effective strategy to get quality backlinks to your site. This is also an opportunity to introduce your blog to readers of other blogs. If you deliver excellent content, readers will like it. Expect a rise in readership since you’d be getting new followers and loyal readers.
Call to action
Be it online contests, promotions or simply interacting with your readers, call-to-action initiatives are a must. These allow your readers to interact with you. Generating activity on your blog helps increase blog traffic. Ensure that it’s easy for your readers to respond, leave a comment or participate in your contests. You can do this by using call-to-action buttons that are easy to see and easy to use.
Create exceptional content
Recognize the importance of content that is of high quality and is relevant to a specific target audience. Make sure that the content satisfies or meets the needs and demands of your target readers. This is also why understanding your target market is essential in creating content that will be of exceptional quality and that would be relevant to readers.
Make it mobile friendly
Most readers nowadays use their mobile devices to access the internet. This is why it’s imperative for businesses to make sure their websites are optimized for mobile users. By doing this, you won’t miss any opportunities that will boost blog traffic and lead to an increase in your sales, revenues and company growth as a whole.
Comment on other blogs
Commenting on other blogs will not push potential readers of your blogs away. It actually helps them know you exist and encourages them to visit your page. Leave genuine and helpful comments on other blogs. When readers see that you make sense and consider you as a credible source in a field they’re interested in, it’s guaranteed that they will become one of your new loyal readers.
Above are 10 proven tactics to increase your blog traffic, boost brand awareness, and increase sales. Remember that there’s always room for improvement. If you think your blog is not getting the viewership or readership you desire, you can always improve and tweak your blogs to see what works and what readers are interested in. Choose the tactics mentioned above that will best fit your blog and your marketing campaign. Once they fit in, expect your readership to skyrocket!