Copywriting and Content Writing: Learn the difference

 In VA Work Tips and Best Practices

In the field of writing, there tends to be a slight confusion between two types of jobs — copywriting and content writing. Some job seekers assume that both are one and the same, and the truth is that it’s very easy to think this. The dynamics of modern writing has changed with the rise of e-commerce, and many argue that writers these days are expected to be both content writers and copywriters. But what exactly are the differences between the two? And what makes them similar? Should the terms be used interchangeably, or should there be a strict distinction between the two?

What is content writing?

According to Great Content, content writing is a form of online writing which is closely linked to web marketing campaigns. Content writing pertains to writing literature as a means to express an experience and to convey certain thoughts mainly to share valuable information with others. It involves journalistic sensibilities. These days, content writers are in demand for blogs though various types of online media because they help raise brand awareness and gain followers because of their interesting and valuable content.

What is copy writing?

Copywriting is more direct with the end goal of raising sales. Copywriters are most useful in advertising when making taglines, headlines and other marketing campaigns. The literature written is usually short and uses either humor, wit or a strong emotion to catch someone’s attention. The purpose is not only to convey a message but to convince an audience as well.

What are the differences?

The main difference between the two is the amount of work a writer puts into these two jobs. Content writing is lengthy and often planned around a brand’s content calendar. Much of the topics written for content writing are carefully researched and planned based on the audience’s preferences and behavior.

In addition, content is usually search engine optimized to amplify its reach. Copywriting however is mainly short-form storytelling for campaigns with the goal of convincing an audience to buy a service or a product.

Why are the two jobs so important?

Both content writing and copywriting are needed to boost a brand. Content writing creates followers then builds traffic. Copywriting is strategic writing that, in a sense, is responsible for closing a sale. This is the main reason why so many brands believe in the power of these two types of writing. Carefully crafting words is a tool to build a brand’s image online.

Both content writing and copywriting work hand-in-hand when it comes to marketing. You may have a great product, but if you can’t spread the word about it and convince people to buy, your brand becomes unsuccessful.

Can a writer be good at both?

Copywriting requires wit, charm, humor and brevity because this kind of writing is geared towards advertising or marketing. Content writing is designed to entice customers to become part of a constant online following that ultimately supports the brand. Can a writer be good at both content writing and copywriting? The answer is yes. If the writer is highly creative and understanding of the audience’s needs and behavior, then there’s no doubt that a writer can ace both jobs. It’s better to be well-versed in both because this makes a writer highly marketable.

In today’s VA industry, job openings for the two are in demand. Do you think you have what it takes two be a content writer or a copywriter? Drop us a line if you want to pursue this as a career and our HR department will get in touch with you.

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