What is Mobile e-Marketing
Academic Andreas Kaplan defines mobile marketing as “any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device”. In short, mobile e-Marketing is any marketing activity done through mobile devices or smartphones.
Why is Mobile e-Marketing relevant today?
According to a study conducted by SatCounter, Mobile and tablet internet usage has exceeded desktop internet usage for the first time in October 2016. It may be too early to tell if this trend will continue, but the fact still remains that mobile internet usage should not be taken for granted. This data also signifies the importance, potential and power of mobile marketing. Marketers should take note of this breakthrough and take advantage of this opportunity.
Your business needs mobile marketing.
With the sales of mobile phones increasing annually, small businesses and startups have focused their time and effort into mobile marketing. There are different mobile marketing methods available for businesses to take advantage of such as the ones highlighted below.
Top Mobile Marketing Strategies
Short Message Service (SMS)
SMS is a legitimate marketing channel that involves gathering a potential customer’s mobile number and sending them product information and offers. It may seem annoying for some users, but it’s still a good way to get your message across to your target audience.
Location-based Services (LBS)
This is one way of letting customers know that your services or products are available based on their location. Ads or notifications will appear on their mobile devices based on the potential customer’s location in connection to a specific business.
Quick Response (QR) Codes
QR codes are those black patterns you see in posters and flyers. They present an element of surprise that teases the curiosity of your customers. You can program the codes to send them to your website, or you can have it programmed to give them discount coupons for their next purchase. Since they don’t know what they’re going to get when they scan the QR codes, it makes the whole experience fun and exciting.
In-game mobile ads/marketing
These are the ads that you see whenever you play your favorite mobile game. It’s that small advertisement at the bottom of the screen or the short video you need to view in order for you to go to the next level or gather bonus points. Just make sure that the apps you choose would fit the taste of your target market.
Optimize Your Website for the Mobile World
A better way to reach out to potential customers is to ensure that your website is mobile friendly. By neglecting this, you’re throwing away a large chunk of opportunity for your business to succeed. A lot of mobile or smartphone users will not even bother opening your website if it’s not optimized for mobile use. Ensuring that your web page is user-friendly and easy to navigate via smartphones or other mobile devices increases your website’s traffic and engagement. This also makes the whole experience convenient for your customers as they don’t need to open your website using a desktop, they can make their purchases quickly and safely thru your mobile website.
When it comes to mobile marketing, do not be afraid to experiment. Some methods will work, some will not. If it’s possible, go and try out all methods and strategies available and see how they work for your business. Just remember to have your website optimized for mobile use for an exceptional customer experience. Always consider your target market. If they like downloading apps or games, then that’s the route to take.
If you’re cautious about taking risks, consider hiring from staffing agencies or virtual assistant companies to get professional virtual assistants to help you out. Let your virtual assistant do the extensive job of researching and designing a mobile marketing strategy fit for your business.
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