How to Power Up Your Blog Using Social Media
Social media is a great venue to nurture your community online. It is definitely a useful marketing tool, and you should use it to your advantage. Make sure that you’re maximizing all of its potential by leading people to your website and encouraging them to take an action. Whether it’s to buy one of your products or sign up for your email newsletters, you should utilize your social media influence to achieve your goals for your site.
Another way you could use social media is to drive traffic to your blog. Share your blog posts on your social pages; your followers will surely appreciate the fact that you’re providing them with helpful information and not just sales-oriented content.
Here are surefire ways you can boost your blog’s performance through social media.
Share the same content more than once but do not spam
Never hesitate to share the same blog post multiple times. However, be careful in spacing them out properly so that you won’t end up spamming your followers’ timelines with the same content. It would certainly help to have a social media calendar where you can plot the posts that you will be sharing. This allows you to have an overview of the variety of content that you have and the frequency of your posts.
Knowing these factors is important in effective social media management, and it helps you avoid spamming your followers. You can opt to share the same blog post every week, every two weeks, or every month at varying time slots. This way, users who weren’t able to see your post the first time can still have the chance to come across it on a different day and time.
Optimize your message depending on the social media channel
Messages have to be tweaked on various social networks because these platforms handle text and images differently. For instance, the character limit on Twitter requires you to be more concise and succinct when creating your copy. Other social channels such as Facebook and Google+ are more generous with character count; they’re more ideal platforms for longer posts.
Meanwhile, Instagram doesn’t allow hyperlinks within the posts, so you might want to refer them to a link on your bio. You can also make an Instagram story where you can add a link going to a specific blog post.
Use appropriate hashtags
Hashtags will make your posts discoverable but make sure that you’re not overdoing it. As much as possible, use specific hashtags that people are actually using. Ensure that these hashtags are related to your topic.
Complement your posts with images
Social media posts with photos get noticed more than those with text only. Make sure that you are using an appropriate image that complements your copy or vice versa. This will spark interest in the article that you’ve shared and encourage people to click on the link.
Monitor the results
Stay on top by gauging your followers’ response every time you share an article from your blog. Find out if there are any negative reaction or if people have become less interested with the blog post over time. Monitor and assess the results so that you can improve and provide better content for your audience.
Promoting your blog through social media will certainly require commitment, so you might want to consider hiring a social media virtual assistant to handle this for you. It’s cheaper than getting a full-time employee. With a virtual assistant, you’ll be able to cut costs and still get things done.
Next: How To Monitor Your Brand Mentions On Facebook
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