How to Create a Podcast

 In Client Tips

When you’re starting an online business, it is imperative for you to establish a solid online presence. There are many ways to do this. It could be through blogging, paid ads, email marketing, social media management, or a combination of any digital marketing strategies.

However, apart from making your presence felt, you need to gain the trust of your audience as well. Producing high-quality and informative content is one way of achieving this, and creating a podcast is another.

The idea of making your own podcast may seem too incredible, but if you break down the steps that you need to take, you’ll realize that it is doable.

Here are a five tips on how to start producing your podcast.

Come up with content ideas.

Plan out your show and brainstorm interesting topics that you can discuss. There are many ways for you to come up with ideas, one of which is repurposing your blog content. Another thing that you might want to try is hosting a discussion. Invite industry experts to guest on your show and do a round-table discussion of sorts.

Decide on the length and frequency of your show.

Choose among daily, weekly, or monthly. Do not opt for odd frequencies like once in two months. Your podcasts will surely be missed, and your audience will definitely look for another show with a more frequent interval. If you decide to do a podcast daily, keep your program short at around 15 minutes. If you’re doing it once or twice a week, anywhere between 15 and 60 minutes would be fine. Lastly, if you want a monthly podcast, it is ideal to have longer show at about one or one and a half hour.

Write a script.

It doesn’t have to be a detailed script; you don’t even need to follow everything to the letter. Nevertheless, it would be handy to have a general outline of how the conversation should go. It would also help in ensuring that you stay within your time limit.

Invest in good equipment.

Good equipment doesn’t have to be expensive, and you don’t really need to have super professional equipment to get your podcast going. Start with a couple of items — a decent headset and microphone — and add other accessories when you already have a better idea of what suits you. Don’t be afraid to use software as well. Audacity is a reliable one; you can get quality recording out of it, and it’s practically free.

Practice your speaking style.

Practice your radio voice and make sure to put some character into it. Remember that your personality plus your speaking style should be appropriate to the type of audience you have. Also, speak slowly and ensure that your listeners will understand every word you’re saying.

Creating your own podcast has numerous advantages. It gives your audience the option to multitask — listening to your talk while doing other things on the side. This can even get you to tap a different audience segment, specifically the listening types, so make it a point to promote your podcast as well.


Next: How To Effectively Repurpose Your Content In 5 Easy Ways


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