Amazon Selling: 5 Common Mistakes to Avoid
Amazon has been on a fast yet steady rise over the last year. In fact, the year-long surge in Amazon stock helped propel CEO Jeff Bezos’ net worth to more than $105 billion, making him the world’s richest person to date. The potential of the platform is simply limitless, which is probably the reason why many retailers are moving their businesses here.
If you want to know how to make money online and really grow your business through Amazon, you have to make the necessary prep work. One of them is by knowing the most common mistakes you have to avoid as an Amazon seller.
Incomplete or Incorrect Product Data
When buying online, customers can only rely on the information they have been given. Without seeing the product in person, it’s hard for them to know if the product they are looking at is exactly what they want.
If your product information is incomplete or inaccurate, you are not doing yourself a favor. Not only this will keep potential customers away, you will also make it more difficult for them to find your products from the millions of other goods on Amazon.
Inaccurate Inventory Data
One of the most crucial information when it comes to selling on Amazon is inventory. You have to let buyers know if an item’s stock is still high or already low. Sometimes, seeing that your product is low in stock helps compel potential customers to finally make the purchase.
Overselling is a big no-no. Cases wherein a product cannot be shipped because the seller ran out of stock are a big deal to Amazon. Your account might be penalized or even be suspended indefinitely if this happens.
Late or Expensive Delivery
Amazon’s customer service is centered around fast and reliable shipping. As a merchant, that’s a part of your promise too. If an item cannot be delivered on time or if the shipping fee is too costly, you might find your customers flocking to other merchants instead and dropping a poor review on their way out. Not an ideal situation to be in, right?
Not Taking Advantage of Customer Reviews
Chances are, customers will trust their peers more than you when it comes to the quality of your products. In order to use this insight to your advantage, you have to learn how to leverage customer reviews. Make sure you ask for reviews from your customers. Although there’s a possibility that they will give you bad reviews, the upside of getting good reviews makes it worth it. Good reviews can help potential buyers make their decision and boost your sales.
Poor Customer Service
What makes online shopping great is that people can do it anytime, anywhere. Although it’s going to be difficult to keep your customer service up 24/7, you still need to respond to customer inquiries within 24 hours as per Amazon’s policy. This includes weekends and holidays.
Make sure to respond promptly and professionally to avoid negative feedback and possible suspension. If you don’t have the time to stay online all the time, hire a virtual assistant to mind your Amazon store for you. This investment will definitely pay off in the long run.
Amazon is a great platform to sell your stuff online. It’s continuously growing and still has so much untapped potential. If you want to know how to sell stuff on Amazon and be good at it, you have to make sure that you can avoid these common mistakes first.