7 Ways Google Analytics Can Help Grow Your Business

You’ve probably heard about Google Analytics and how it has helped a lot of businesses in various industries. It can be intimidating at the start when you are still not familiar with its features. However, if give yourself time to learn about the different reports you can generate from Google Analytics, you’ll see that the information you can get from this tool is truly powerful.

Here are seven ways that you can use Google Analytics to your advantage.

1. Find out who your audience is.

By knowing the people who are interested in your product or the customers who are likely to buy, you can focus your online business marketing strategies on them. This way, you can maximize your budget and reap better conversions.

2. Learn which pages are performing well and which ones are not working.

You can assess the pages on your website and figure out what makes a certain page perform well. If there are pages that don’t interest your visitors, you can work on improving those pages so that they provide you with the conversions you need.

3. Discover at what point do visitors leave your site.

When many visitors leave your site before checkout, this gives you a warning that something might be amiss with the particular page where users exit your site. This is a good opportunity to assess whether your payment options are enough or if the checkout page is user-friendly.

4. Pinpoint the location where most of your customers come from.

This gives you more information about the type of audience you have. Moreover, it enables you to better understand their needs and cater to them more appropriately. It gives you an idea where you are getting more demand, allowing you to focus on efforts for that specific geographic location.

5. Know the devices used by people when visiting your site.

Are your customers mostly using mobile? If yes, is your website mobile-responsive? By knowing the type of device commonly used by your visitors, you can make adjustments to the design of your website to ensure a satisfying and convenient experience while they are on your site. This can help increase your conversions as people will find it easier to interact and use the features of your website.

6. Uncover which platforms are sending your website the most traffic.

Through Google Analytics, you’ll know which platforms are creating the highest engagement for your website. You’ll know how much traffic they have brought in, and how many of these led to conversions.

7. Find out which marketing campaigns are bringing you traffic and conversions.

Google Analytics provides a reliable way of measuring the effectiveness of your marketing campaigns. This enables you to assess and recalibrate if needed so that you can get better results. Additionally, it gives you the opportunity to launch data-driven marketing tactics.

Google offers a free online course about how Analytics works. Make the most of this to have a better understanding of the tool. If you don’t have enough time, you can get the help of virtual assistant companies to find a professional who can take charge of Google Analytics for you. They’ll assist you through the recruitment process so that you can be sure you’re hiring the right person for the job.

 

Next: How To Effectively Promote Your Small Business On Facebook In 7 Easy Steps

 

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