6 Reasons Why Your Business Needs A Strong Social Media Presence
Social media has been growing rapidly in the past couple of years. With the huge number of monthly active users on platforms like Facebook, Instagram, and Twitter, businesses today are practically required to have a strong social media presence.
If you are a small business owner and you’re not sure whether marketing in social media is worth it or not, here are 6 reasons to convince you.
Improves Search Engine Visibility
If you have a business website, then having a social media presence can help boost its online visibility. In fact, your website ranking in Google and other search engines can be improved just by having profiles in most social media platforms.
You can also use these profiles to promote the content on your website or blog, which essentially helps drive more people to your homepage.
Helps Your Business Build Trust
Customers won’t buy from a company that they don’t trust. With the help of social media, however, you can start building your brand so you can gradually earn the trust of your target market. Showing your customers who the people behind your company are is a great way to make your brand seem more human and trustworthy.
Expands the Reach of Your Company’s Content
Be it a new product launch or a seasonal promo, social media can help you expand the reach of your messages or content. Tons of people are on their phones everyday, scrolling through their newsfeed. If they see your post and liked, shared, or retweeted it, its reach will be multiplied exponentially. It’s basically free advertising!
Your Competitors Probably Do It
There’s a big chance that most of your competitors are doing some form of social media marketing already. If they are, why choose to get left behind and miss out on the opportunities to grow your brand? Make sure you invest time and money to build your social media presence. You can hire a social media VA to do social media management for you if you are not particularly confident in doing it yourself.
Directly Connects You With Customers
The people who are interested enough to like or follow your social media profiles can consist of both your existing and potential customers. You can easily connect with them through several ways. You can use relevant content to catch their attention or show that you care by promptly replying to their messages and comments. The most important thing to remember is that they are already on your page. Use that chance to connect with your customers.
Generate Leads and Drives Sales
Gone are the days when social media is used only for branding purposes. Platforms like Facebook, Instagram, LinkedIn, Twitter, and even Pinterest now have different features that can help you generate leads or drive more sales. Of course, your success will still depend on how you use them and if you have chosen the right platform for your business.
Do you have any experience in marketing in social media? Share your story with us by leaving a comment below.
Next: 7 Free Tools To Accelerate Business Growth
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