6 Facebook Posts to Increase Your Engagement
Planning to set up a Facebook page for your business? That’s a great idea considering how social media marketing has become an integral part of every company’s online marketing strategy. However, if you are not prepared and not exactly sure what to do or where to start, you might be setting yourself up for failure.
Facebook is a great platform for interacting with your customers directly. You’ll get a first-hand experience in social media management. You can answer their questions, handle their complaints, and know what type of content they like. Although it’s true that increasing the engagement on your Facebook page is a challenge, there are some things that you can do to help improve it. Here are some types of posts that you can use to boost your engagement:
The easiest and most straightforward way to compel your customers or fans to engage on your Facebook post is to ask them questions. When done right, you will be able to gain insights from your audience and spark a conversation between fans, which leads to better engagement on your post.
When it comes to getting engagement, photos and images are still the best type of content to post on most social media platforms. This is especially the case for Facebook. In fact, Facebook posts that have visual content are twice more likely to be shared compared to posts that have no visuals or images. Some of the most shareable types of visual content are quotes, memes, fun facts, and comic strips.
Speaking of images, one type of visual content that you can use as a Facebook post is an infographic. Instead of using a photo and then adding a caption and link to your post, an infographic can provide all the important bits of information to your customers in one single image. It’s efficient and has the potential to go viral.
According to research, videos have 135% more reach compared to images. They’re as good as any when it comes to drawing engagement to your Facebook post. However, make sure that the video you are going to share is uploaded directly on Facebook and not on other video hosting websites like Youtube to maximize its reach potential.
Here’s another mind-blowing stat for you: the time spent watching live videos in social media is three times greater than the time spent watching pre-recorded ones. So, now more than ever, is the best time to use Facebook Live. You can use it to let your customers catch a glimpse of your day-to-day operations, host Q&A sessions, and even broadcast the launch of your company’s new service or product.
Share Customer Content
When customers post a photo on your Facebook page with your products or tag your company in his or her “thank you” post, it’s a golden opportunity to show your appreciation to your customers and promote your business at the same time. It’s basically free content that you can share on your Facebook page. It is 100% authentic and will boost your brand’s reputation.
Improving the engagement on your Facebook page is indeed tricky especially if you don’t have a social media VA to help you out. Although these types of posts can be helpful, there are also other factors to consider for a Facebook post to succeed including the right time to post, execution, etc.