5 SEO Hacks to Improve Your Google Ranking
It’s a great time to start a business. With the potential that digital platforms have to offer, your brand can possibly reach new heights and succeed amid tough competition in your industry. However, before you go all out on various online business marketing tactics, make sure that you have a website that users will love to visit and find useful.
You know that your site is doing good when it is appearing on top of search results, but what do you do when you have a low website ranking in Google? Check out these hacks to help improve the odds for your site.
Choose a short and relevant domain name.
Your domain name should be simple and straightforward. It should tell users what your business is about at one glance. A short domain name also makes it easier for people to remember your site; hence, they will easily know where to go to if they want to know more about your brand.
Use titles that will help search engines understand what your page is about.
Your page title should accurately describe what that page is about. Ideally, it should be short and should include the name of your company. Apart from page titles, you should also check your meta description, headings, and the actual text on your page. These things will let the search engine know if you are relevant to what a user is searching for. Also, be consistent in using certain words and phrases. For images, make sure that it has a descriptive filename before you upload it on the web and remember to add an alternative text.
Insert the right keywords.
To know which keywords to use on your web pages, you need to utilize Google’s Keyword Planner. This tool will show you the specific words that people are typing on Google’s search box. It can also give you an insight on how many people are searching for that keyword and how many other websites are competing to show up on the top results of that keyword.
When choosing keywords from the Keyword Planner, you should consider frequency, relevance, and competition. Long-tail keywords with less competition and lower search volume are usually the best to use.
Work on getting backlinks.
It helps a lot when other websites are linking back to your site, and this can happen if you have high-quality and relevant content. You can also try encouraging people, especially past customers, to write reviews about your business.
Localize your website.
If your business is catering to other countries or regions that use a different language, you should consider localizing your site. This makes your brand more relevant to the people who are searching from a specific location. Furthermore, this could mean that you need to manually translate your site to the local language. Using automatic translators won’t actually help when it comes to SEO because search engines only consider the default language used on your website. This is why you should ask someone to translate every page in order to really localize your site. If possible, look for a virtual assistant who can write well to do the translation for you.
Take note of these tips even when you’re still at the developing stage of your website. This way, you are able to implement SEO strategies from the get-go.