3 Ways Buyer Personas Help You Connect with Customers
When starting an online business or any enterprise, it’s important to know who your customers are. This doesn’t mean that you have to be able to identify each of them but to have an idea about their specific needs and the traits they have.
Creating a buyer persona will help you understand your customers, and you can use this to develop products, produce relevant content, and ultimately drive your sales up.
How do I create a buyer persona?
Buyer personas are fictional, and they are basically generalizations of the customers you’re interacting with. However, it’s essential to have a solid and credible basis for your buyer persona. You don’t decide on a buyer persona based solely on what you think.
There are various ways for you to establish the common characteristics of your customers. Some of these methods are surveys, research, and interviews. You might want to tap your team to help so that you can get in touch with more customers and prospects.
If you don’t have anyone to assist you with this task and all the marketing efforts resulting from this initiative, you should consider remote staffing services. Having a virtual assistant will surely take away a huge bulk of the work from you.
How can buyer personas help me connect with customers?
There are many benefits of creating buyer personas, and here are three specific ways that it can help your business connect with customers:
Producing personalized and highly targeted content
When you know and understand your customers, you can come up with messages that are specifically tailored for them. This makes your content more appealing and engaging, and it will prove to be more effective in reaching your audience.
It’s possible to have varying buyer personas that would represent different segments of your audience. In this case, you can create messages that are suited for each of these segments. So instead of sending the same email to all the customers in your mailing list, you can further categorize them according to their buyer personas and send them more personalized messages.
Raising sales conversation to a different level
It’s not enough to tell your customers about the benefits, features, and prices of your products or services. You have to make them feel that you really know what they need and that you can empathize with them. When you have a buyer persona and you understand it well, you can make sales conversations with customers feel more emotional and natural. This way, you won’t appear too aggressive, essentially giving your clients a better experience.
Creating new strategies
By having buyer personas, you can better understand your customers’ needs and priorities. You can recalibrate your current strategies and make adjustments. You can identify the strengths of your program and work on improvements to ensure customer satisfaction.
Lastly, here’s another tip: Don’t forget to give your persona a name. It will make it easier for you and your team when referring to your buying persona, and it also enables everyone to envision and think of him or her as a real human being.