10 Low-Budget Marketing Ideas for Small Business Owners
A lot of businesses started small and began with simple marketing tactics to make their brands known. It is quite inspiring to see them rise, and they also serve as proof that even with a tiny budget, you can still make everything work to your advantage.
If you want to be one of these businesses, check out these brilliant marketing ideas perfect for any small business with a tight budget.
Produce great content.
Writing quality articles can show your audience that you have the expertise and authority in your industry. It helps establish trust between you and your customers, and . Of course, coming up with great content requires time, so it might be better if you hire a virtual assistant to handle this task. They don’t necessarily have to work full-time, so you could be paying less than with a regular full-time employee. This is one of the advantages of remote staffing.
Content doesn’t always mean articles; it can also be visual like infographics. An infographic is a type of content that tends to appeal to online users because of the ease with which anyone can absorb information from it. It basically summarizes the main points and presents them in visually appealing manner.
Start an online contest.
Create some buzz with an online contest. You don’t need a luxurious prize; sometimes a simple giveaway is enough to draw in a fair number of participants. These people could be valuable leads or potential customers, so an online contest could be worth a try.
Tie up with another business.
Forge a partnership with an industry-related business. Team up for a special event or offer exclusive promos to each other’s customers. This way, you can expand your audience and be introduced to a different group of people who might also be interested in your product or service.
Apply for business awards.
Being awarded for an excellent service or product can boost your reputation and credibility. People will also trust you more, resulting in increased sales and better results.
Email your customers.
Communicate with your customers regularly to remind them of your brand. However, email marketing shouldn’t be aggressive as it will only turn your readers off. Make sure to send interesting and relevant content so that your emails will actually be opened and read and your customers will take a desirable action.
Come up with stand-out business cards.
Who says business cards are old school? If you make a design that’s unique, people to whom you have handed out your business cards will surely remember your brand.
Host a local event.
This is ideal if your business is targeting a certain locality. It doesn’t have to be a huge event; you could even simply host an educational class. This will pave your way into being known to the community and trusted by them.
Develop a customer referral or loyalty program.
This will encourage customers to purchase from you again, and it can cultivate loyalty to your brand as well. Think of perks that you could give to your customers as a form of reward. It could be a free product or a free month of service.
Be social media-savvy.
Your brand should have a social media presence. Otherwise, you’ll be missing out a lot. Social media management can be a problem, though, if you don’t have a lot of spare time. It requires regular monitoring and updating, so it would be best to have a dedicated person for that task.
Have you seen any marketing idea you want to try? Tell us what you think on the comments section below.
Next: Email Marketing: How To Create A Customer Profile
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