How to Write Engaging Content and Make Your Readers Happy
No matter how many articles you publish on your client’s blog or how many posts you share on their social media pages, all your efforts will be useless if your audience doesn’t engage with your posts.
The online audience generally has a shorter attention span than the audience of a newspaper, radio, television, or other forms of traditional media. With your online audience being constantly bombarded by content from all sides and getting more content than they can possibly consume, they learn to be picky about it. Because of this, you have to be a lot more creative in order to get your client’s target market to actually react to and interact with your content.
What is engaging content?
Before you think about ways to write engaging content, you have to understand what it actually means first. Engaging content is something that makes your audience take action. This could mean subscribing to your newsletter, liking or sharing your post, or clicking on a link on your post that eventually leads them to a purchase. It can also be content that makes your audience feel or think or formulate an opinion about your client’s brand, hopefully, a positive one.
Whatever action your audience takes or emotions they feel upon consuming your content, it should ultimately boost your marketing efforts by generating buzz around your exceptional content creation.
Writing engaging content
To help you provide better virtual assistant services as a writer, here are some tips on how to write engaging content and make your readers happy.
Polish your headlines
Most of the time, your audience won’t even make it past your headline; so make sure it grabs their attention. A good headline summarizes your content, sparks curiosity, and looks intriguing enough to share. If you’re writing content for social media, your ‘headline’ can be your first sentence so it should be just as attention-grabbing.
Observe trends
Social media networks have made it easier for writers and online marketers to follow trending topics, so make sure you take advantage of this. Check the trending hashtags and create timely content for them.
Utilize keywords
Keywords are important because they allow your content to be easily found through Google search and other search engines. To know which relevant keywords to target, you can use tools like Google Analytics, Moz, and Semrush to guide you.
Monitor your performance
Implementing tactics to create engaging content is all well and good, but you won’t really know how effective they are if you don’t track their performance along the way. Use tools like Google Analytics to check how your content performs. Watch out for the articles with the most engagement including comments, likes, and shares, and see what these posts have in common. With this knowledge, you’ll be able to get a better grasp on what interests your audience and create more of this type of content.
If you want to make money from home as a home-based virtual assistant, you have to hone your skills as best you can. When you do so, not only will your readers thank you, your clients will definitely appreciate you better too.
Next: How To Write Emails That Win You Clients
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