LinkedIn Lead Generation

In recent years, LinkedIn has become a powerful platform that connects professionals from different organizations and organizations themselves. Since LinkedIn has become one of the biggest sites where people connect with other professionals, search for jobs, and market themselves professionally, it has also naturally become an excellent platform for lead generation.

LinkedIn lead generation means using various LinkedIn tools for lead generation purposes. Using LinkedIn to generate qualified leads is especially popular in B2B situations because of the professional nature of the social media platform. Compared to Facebook or Instagram, where B2C companies are thriving, LinkedIn allows B2B companies to target key decision-makers in a company, which is crucial for closing high-volume or high-value deals.

Although generating leads through LinkedIn is essential for businesses these days, many marketers neglect this powerful social media platform and rely on other methods, such as cold calling or email blasts. Others focus on paid advertising on Facebook ads or Google Adwords (Google ads) instead. Unfortunately, this can lead to missed opportunities because LinkedIn is a unique place where people look for business solutions.

To find your ideal lead on LinkedIn, developing and implementing a solid LinkedIn B2B lead generation strategy is necessary. However, you should note that the specific tactics employed for generating leads on LinkedIn will depend on various factors such as the type of business and its target market and the needs of individual companies. One campaign may work for a certain company, but it doesn’t mean that it will also work for you.

There are several ways to tackle LinkedIn lead generation for B2B transactions. Here are some of the ways to get quality leads on LinkedIn.

LinkedIn Ads

Advertising on LinkedIn is now considered an excellent way to generate leads. Since ads are not cheap, you need to know how to target the right audience so that your investment pays off. You should also test different ads continuously to determine which ad generates the most conversions.

LinkedIn offers various types of advertising, but the most popular is LinkedIn Sponsored Content. LinkedIn Ads also allows you to target your audience using different criteria, such as company size, job title, or other factors.

LinkedIn Sales Navigator

Sales Navigator is a premium tool that LinkedIn offers to help salespeople identify and connect with potential leads. It is a tool that can help salespeople research leads, connect with them, and generate B2B transactions.

LinkedIn Sales Navigator provides several helpful tools ideal for lead generation purposes. One of the most effective ways to generate leads is through InMail, which allows you to communicate with other users without worrying about receiving a reply or sending an invitation to connect. It is also possible to search for leads and create lists using Sales Navigator. Using the Sales Navigator API is another option, which allows you to automate lead generation activities and expand your list of potential leads.

LinkedIn Virtual Assistant

Aside from the powerful lead gen tools provided in the LinkedIn platform, you can also take advantage of the common tools you can find on the social network, such as LinkedIn groups, lead gen forms, and your LinkedIn profile. To do this, you need to hire a virtual assistant (VA) specializing in digital marketing, particularly in LinkedIn lead generation.

Creating and implementing a LinkedIn lead generation strategy takes a lot of effort. A lead generation VA can help you save time and money by working on time-consuming but important lead gen tasks that will generate more leads and more revenue for your company.

A LinkedIn lead generation virtual assistant can get you not just more leads but actual qualified leads. Here are some lead gen tasks that you can delegate to a LinkedIn lead generation VA.

Creating an Organic LinkedIn Campaign

Like other social networks, your LinkedIn feed, LinkedIn profile, and company page are prime marketing and lead generation spaces. It would help if you had someone who can create effective campaigns involving LinkedIn posts targeting specific audiences for your company. A VA can help you develop a campaign that resonates with your target audiences and produces the desired results.

Building a Targeted Prospect List

A VA can help you build a list of potential leads through LinkedIn. A good VA will have the ability to research your ideal customer and find them on LinkedIn. They can then add these potential leads to a contact list and communicate with them through personalized messages. This list is called the prospect list, and it is one of the most valuable assets in any LinkedIn lead generation campaign.

Research Keywords

You need someone who knows how to find relevant keywords related to your niche or product. You can then use these keywords for your posts so that your target audience can discover your page more easily.

Creating Engaging Ads and Sponsored Content

Your VA should be able to create ads and sponsored content that are both appealing to the eye and effective in generating leads. They should also be able to track the performance of each ad so that you can determine which ones are working and which ones need to be tweaked or scrapped altogether.

Generating Leads through InMail

InMail is a powerful tool that can be used to generate leads through LinkedIn. It allows you to communicate with other users without worrying about receiving a reply or invitation to connect. A VA can help you send a personalized message on InMail relevant to your target audience. They can also track the outreach process to see if it’s bringing in high-quality LinkedIn leads.

Tracking Leads Through Sales Navigator

Sales Navigator is a premium LinkedIn tool that allows you to view contact details and other information about your target prospects. It lets you keep an eye on how many times your profile has been viewed recently, which indicates how interested people are in what you have to offer. Your VA can make sure that this information is tracked properly.

Building Trust with Prospects Using LinkedIn’s Standard Features

Aside from the tools provided by LinkedIn for free, your VA can also take advantage of the other features on LinkedIn to help you build trust with the people in your prospect list. They should be able to identify how you can use these features to communicate with other LinkedIn users so that they will start seeing you as an expert source of information and develop a positive impression of what you have to offer.

Send Outreach Messages

New connections are important when it comes to LinkedIn lead generation. To generate new leads, your VA can send a connection request to your target audience, such as decision-makers who make important buying decisions for a company, send them cold messages, lead them to your landing page, and get their contact info so you can turn them into warm leads.

To make sure that your LinkedIn VA can get you high-quality leads and help you get excellent conversion rates, they need to have the following skills.

Excellent Communication Skills

You need someone with excellent communication skills since they will be handling many leads. They need to be able to communicate effectively so that your leads will feel connected and become loyal fans, clients, or customers. Someone who is well-spoken and has a great sense of humor can also help you create engaging content that will attract more leads.

Marketing and Research Skills

Your VA should have a good understanding of marketing concepts so they can create effective ads and sponsored content. They should also be able to do effective market research so they can find your target audience on LinkedIn and understand their needs.

Data Analysis Skills

Your VA should also have data analysis skills so they can track the performance of your ads, sponsored content, and other lead generation efforts. They should be able to compile and interpret data so you can make informed decisions about your LinkedIn lead generation campaign.

If you’re looking for a VA who can generate leads and help you meet your company’s campaign goals, the best way to hire one is through a trusted virtual staffing agency. 20four7VA can help you find the perfect LinkedIn lead generation VA quickly. We have a large pool of VAs who have been pre-vetted and screened, so they are ready to work for you.

Aside from matching you with screened VA candidates for free, we also assign a dedicated customer support officer to each client-VA combination to ensure constant, customized, and fast support.

Get a free quote for LinkedIn lead generation VA services today by booking a call with one of our Business Growth Specialists.