Tips on Becoming a Better SEO Specialist VA
SEO is one of the most valuable things that a business owner can do for their website. Investing in excellent SEO tactics can really bring in a lot of attention and new customers for your business. On top of that, SEO is a relatively cheap investment compared to other marketing or advertising strategies.
What does this mean for you as an SEO specialist VA?
Because of the rising appreciation and demand for SEO experts, many people in the virtual employee community are also skilling up their SEO knowledge. This also means stiffer competition for you. If you want to remain on top, you have to work on improving yourself.
Here are some tips on becoming a better SEO specialist VA:
Become THE expert on one area.
SEO has so many different aspects that it’s practically impossible to become a whiz at all of them. What you can do instead is choose one (or two) specializations and become really good at it. This way, if a potential client is looking for someone who’s the best at audits or link building, for example, you can confidently say that you’re the person for them.
Always read up on the latest industry news and trends.
SEO is a very fast-paced field. If you want to stay on top, you have to keep up with the latest trends. Follow some of the most trusted authorities in the field and regularly read their blogs or watch their videos. This will give you a solid source of reliable information on the industry.
Have a group of trusted SEO VAs and happily help each other out.
They say two heads are better than one, and in the case of SEO, this is pretty accurate. SEO isn’t all about facts and figures. Build a circle of friends who also specialize in SEO and help each other out. Share your knowledge with each other and help each other gain success. You’ll strengthen both your friendships and careers in the end.
Don’t make empty promises.
More and more people are recognizing that SEO is a long-term thing with plenty of uncertainties. If you promise a sure spot on top of Google search or a specific percentage increase in site visits and resort to blackhat SEO tactics to deliver on those promises, you won’t only lose that particular client, you’ll lose a lot of other potential clients as well. Business owners these days are a lot smarter when it comes to recognizing true skill as opposed to flowery proposals. Stay true to good and honest SEO tactics.
Learn new things.
There are so many free and paid SEO courses from the best online learning sites these days: take advantage of them. Whether it’s to reinforce your existing skills or to learn entirely new concepts, pursuing SEO knowledge is always a worthy endeavor. Spend some of your free time even if it’s just an hour everyday or a few hours on the weekends to learn new things.
Becoming an SEO specialist VA means that you have to keep your mind open and improve yourself constantly. If you remain static, you won’t be able to secure new clients, and you’ll definitely lose out to better SEO experts. By following the tips above, you’ll be in a much better position to stay on top.
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