Internet Marketing Is Your Worst Enemy: 5 Techniques to Slay the Beast!
Transitioning into a digital business poses many challenges if you’ve only ever been familiar with running a traditional brick-and-mortar establishment. Nevertheless, digital transformation doesn’t have to be dreadful.
Online business marketing can be learned, and you can even ace it if you stick to the best practices and infuse it with some creativity. If it’s really not your thing and you prefer an experienced professional to handle your internet marketing, you can look to hiring a virtual assistant whose expertise falls into that category.
Whether you’re working on your digital marketing strategy by yourself or with a professional marketer, here are a few tactics you should try:
Use social media
Your social media presence is an essential component of your digital marketing strategy. There are many ways that you can incorporate it in your business. You can use it to build customer relationships and to keep your brand in the minds of your audience. It can serve as a platform where you can offer fast, reliable customer service, and it’s also a great advertising machine that’ll help you reach thousands of potential customers.
Social media management isn’t just about ensuring a well-curated feed, though. There are many ways in which things can go wrong, so you should also know how to handle negative comments, irate customers on social media, etc.
Communicate with customers through emails
Email marketing enables you to send personalized communications to your customers. Whether you wish to inform them about newly launched products, policy changes, or discounts and events, email is a reliable and inexpensive means to reach your audience. Ensure that you create informative and engaging email content and don’t forget to include CTAs.
Make your own YouTube videos
If you want to make a bigger impact, producing original video content is the way to go. YouTube remains as one of the most popular video sharing platforms, while Facebook and Instagram videos have also gained traction in the last couple of years. Find out what customers are most interested to know about your products and turn those ideas into short, informative videos they’d love.
Produce your own ebook
Publishing an ebook wouldn’t work for some businesses and in some industries. But for those companies that would benefit from this strategy, there’s definitely so much to reap. Ebooks can be used to grow your mailing list, and they can position your brand as an expert in the industry.
Set up a blog
Good ol’ written content will always be relevant, so you should build your blog with interesting and helpful articles. To know what topics to cover, you can ask your customers or do keyword research. Develop an appropriate voice for your blog and make sure that every blog post is relatable. Don’t forget to link your articles to your social media pages and other relevant web pages as well.
Online marketing can be difficult at first, especially if you’re starting from scratch. It may take some time before you enjoy the results, so you have to be patient as well.