Here’s How Shopify Can Save Print Commerce
The print industry needs to go through some changes in order to keep up with the digital age. Learning how to make money online is a must these days, and printing companies have to learn the ropes as soon as they can if they want to survive.
Depending on how they adapt and incorporate digital technologies into their business, printing companies can still thrive in the industry and provide a whole new level of service to their consumers. With the cloud-to-print business model becoming more popular in the print industry — not to mention the internet being vastly more accessible to people nowadays — businesses are expected to have the capacity to provide print-on-demand services.
If you have a print business that’s still stuck in a more traditional structure, transitioning to include digital processes shouldn’t be too difficult. Shopify, and other similar web solutions, offer reliable tools that will make the shift easier for you.
Still not convinced? Here are three reasons why Shopify could just be the savior of print commerce:
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The web to print market is growing
According to a study by Strategyr.com, the online printing industry is expected to grow at an estimated $1.3 billion by 2022. Europe has the largest market, but the fastest growth rate can be seen in the Asia-Pacific region. Meanwhile, in the United States, 50% of companies have invested in acquiring web-to-print solutions for their own businesses. And around 70% of printing firms say they are satisfied with the investment that they’ve made in web to print integrated e-commerce platforms.
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Shopify is user-friendly
Setting up an e-commerce platform may seem daunting, but Shopify allows you to take on the essential first step without much fuss. Many print commerce startups can surely attest to this. Although the immediate profit isn’t a whopping six-figure amount, being able to make sales within the first few weeks of using Shopify is already a big win. Over time, you can increase your revenue with the right strategy. If you’re iffy about buying and setting up your own domain, you might want to hire a virtual assistant to help you out. Different types of virtual assistant services are available so make sure that you’re getting what you really need.
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Shopify has an array of features
Shopify is commonly known as an e-commerce store. Many businesses from various industries have put their trust in the platform due to the success it has gained throughout the years. It’s definitely one of the best eCommerce platforms out there, and this is due to the fact that Shopify offers an array of incredible tools and features that would help you customize your products and the buying experience you provide to your customers. It’s very helpful to have all these tools in one place as it makes product development more efficient and convenient.
Without a doubt, Shopify has revolutionized not only the web-to-print market but the entire print commerce too. It has helped startups and traditional printing businesses to take a huge leap towards digitizing their services. Shopify, however, is just one of the numerous innovations that the print industry can use to their advantage.
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