48 Top eCommerce Experts Share Their Favorite Tools and Software for eCommerce Businesses
Running an online business can be difficult in today’s crowded market. Getting a competitive edge can go a long way towards making sure your business has maximized its potential. With so many tools out there for eCommerce businesses, it can be hard to know where to begin.
Software can be expensive, so going out and learning all of the available options on your own can be a time-consuming and expensive endeavor.
Fortunately, there are pioneers and leaders in the field who can help us navigate the crowded world of eCommerce software tools.
So where do we begin? How do we know which tool is the best for our individual needs?
We reached out to 48 top eCommerce leaders and experts who have been utilizing and developing eCommerce software and tools and tapped into their knowledge to make a list of what they find to be the best tools to use by eCommerce sellers and the wider community.
They came back with a fantastic list of tools which can help you and your company get the most out of product research, hiring virtual assistants, keyword research, and so much more.
Let’s look at what they said…
Eli Coen, EliCommerce – Amazon eCommerce Consulting
CEO & Founder
What are your favorite tool(s) and software for eCommerce sellers and why? One of our favorite eCommerce tools we use at EliCommerce is Bindwise. It is probably the most underrated and one of the most powerful tools for eCommerce sellers. It offers 24/7 real-time reporting of your Amazon account and your product listings.
For example, if an unauthorized seller starts selling your product, changes the price or changes the images, you will be notified immediately. This is truly incredible with so much fraud going on in the Amazon marketplace today.
Learn more about Eli Coen, EliCommerce – Amazon eCommerce Consulting
Jainil Shah, Enhanced Brand Contents
Amazon Business Consultant
What are your favorite tool(s) and software for eCommerce sellers and why?
- Merchant Word
- Helium 10
- Sonar
- Keyword.io
- Jungle Scout
Learn more about Jainil Shah, Enhanced Brand Contents
Tom Baker, FordeBaker
Founder
What are your favorite tool(s) and software for eCommerce sellers and why? Scientificseller.com is my favorite Amazon keyword tool. It’s honest and realistic about what data can be extracted from Amazon. Other vendors import Google search volumes and often aren’t upfront about the fact Amazon doesn’t (yet!) provide keyword volumes. Don’t let bad data confuse your decision making
Learn more about Tom Baker, FordeBaker
Chris Spenner, Makaboo Personalized Baby Gifts
President
What are your favorite tool(s) and software for eCommerce sellers and why? I really enjoy using the Gravity Forms extension on WooCommerce. It makes it easier for the user and being able to use conditional logic on some products has made it easier for users to purchase with or without personalization.
Learn more about Chris Spenner, Makaboo Personalized Baby Gifts
Jared Ebrahimoff, Lavari Jewelers
Founder, COO
What are your favorite tool(s) and software for eCommerce sellers and why? My favorite tool is Gifts on Order which is actually an app I recently added to my Shopify store. This app automatically adds a free gift to every customer’s order and even allows the customer to choose which gift they want. Making the experience more personal.
Canva is also an extremely powerful tool that can help anyone improve their graphics game. The biggest challenge I see for eCommerce sellers is identifying and then connecting with their target demographic. At Lavari Jewelers, we are currently switching to a new target demographic as our first two attempts have failed and the results have been almost instant! I learned the hard way, that failure is going to happen and that it is going to happen again and again.
Learn more about Jared Ebrahimoff, Lavari Jewelers
Pearl Ausch, First Choice Shipping
Chief Operating Officer
What are your favorite tool(s) and software for eCommerce sellers and why? I find Duty Calculator my most important tool to quote customers accurately on their taxes.
Learn more about Pearl Ausch, First Choice Shipping
Sharrell Kline, Kline & Company LLC
Owner
What are your favorite tool(s) and software for eCommerce sellers and why? I could not coach groups without Zoom. It’s easy to use for a technophobe like me and very affordable. I also couldn’t function without Camtasia for video editing. It makes it easy, and again it’s affordable.
For those just starting out, it’s possible to build a website with WordPress and to find a virtual assistant to help with everything from graphics, logos, websites, and anything else you need on Fiverr.com.
It’s important when you’re starting out to keep things simple and keep costs down. Don’t hire expensive help right out of the gate because you’ll waste a lot of money during the learning curve.
Learn more about Sharrell Kline, Kline & Company LLC
Steven Pope, My Amazon Guy
Founder
What are your favorite tool(s) and software for eCommerce sellers and why? Helium 10 – Best Amazon tool, bar none. It has keyword research, sales data, listing optimization and more.
- Jungle Scout – What I used before Helium 10 for the same stuff.
- Similar Web – Best for website checking on strengths, traffic, for potential partners and competitors.
- Last Pass – You need to track a ton of accounts, passwords, this is a must have for anyone in eCommerce.
- Fresh Books – I run a digital eCommerce Agency called MyAmazonGuy – the ability to collect payment via PayPal for only 50 cents a transaction for high ticket items is amazing. Saves me 3% in fees.
- Shopify might be the best eCommerce platform. It has very easy to install widgets.
Learn more about Steven Pope, My Amazon Guy
Ashutosh V. Kumar, OnerFusion Inc
Founder
What are your favorite tool(s) and software for eCommerce sellers and why? For me so far our Instagram and other social media have played an important part in our sales.
Learn more about Ashutosh V. Kumar, OnerFusion Inc
Rodney Davidson, The Sage Owl LLC
Managing Member
What are your favorite tool(s) and software for eCommerce sellers and why? For the last two years, our sales have been focused on Amazon. The most useful software for E-commerce sellers on Amazon is Viral Launch.
Viral Launch includes multiple tools to help achieve success on Amazon. The tools from Viral Launch assist in every step of the process; finding a profitable product to sell, choosing the correct keywords, creating SEO compatible sales copy, and split testing the sales copy to ensure maximum sales.
Learn more about Rodney Davidson, The Sage Owl LLC
Brandon Smith, TTI Floor Care
Senior eCommerce Manager
What are your favorite tool(s) and software for eCommerce sellers and why? GoDataFeed is an indispensable resource for managing catalog data feeds for ad networks and channel marketplaces such as Google and Amazon.
After connecting to a primary source feed, GDF will automatically format product data into feed specifications required by each channel. But the real magic happens when we implement optimization rules that transform our data to improve channel performance.
Bronto email marketing platform integrates with our eCommerce platform to connect email metrics with customer shopping activity. This rich integration helps us easily create customer segments and automated workflows that drive incremental revenue and remove friction from the customer journey.
Learn more about Brandon Smith, TTI Floor Care
Matthias Hentschel, GMT Solutions
CMO/Head of Marketing
What are your favorite tool(s) and software for eCommerce sellers and why? Since most of our clients are based in Germany and sell on Amazon.de it is very important for us to have a tool that has a good database for the German Amazon platform. We are using Amalyze for keyword research and market analysis.
For launch campaigns and a general overview of our Amazon Accounts, we prefer to use Shopdoc.
Learn more about Matthias Hentschel, GMT Solutions
Wayne Farquharson, Global Virtual Solutions Chief Operating Officer
What are your favorite tool(s) and software for eCommerce sellers and why? There are several tools that one can use to best track and optimize their growth as an eCommerce seller, one such tool is PipeDrive.
This tool allows you to track all stages of the sales process from beginning to end (from prospect to closing the deal) through a virtual dashboard. It provides you with important reminders to ensure that you have touchpoints with your clients and keeps track of historic action taken with clients which can be used for future business/sales opportunity.
Another very useful tool is ZOHO which is a full-service management system. It provides a full CRM suite of services similar to Pipedrive, but it also has features which are useful for the management of virtual teams which becomes useful when you have your operations outside of your home country with no physical/dedicated space (eg. production team).
Learn more about Wayne Farquharson, Global Virtual Solutions
Tracy Repchuk, InnerSurf Online Services
Online Growth Marketing and Lead Conversion Strategist
What are your favorite tool(s) and software for eCommerce sellers and why? My favorite tools for sellers are the ones that I use myself which are Infusionsoft/Keap – for automation of all your communications, sales processing and distribution, and sophisticated lead tracking and behavior statistics.
The other tools I use frequently are Google Sheets and Docs for clients and staff tracking and project management and Google Keep for my own rapid notes. I also use Evernote for inter-office sharing.
Learn more about Tracy Repchuk, InnerSurf Online Services
Jose Jimenez Quiroz, Team Quiroz
Online Business Expert
What are your favorite tool(s) and software for eCommerce sellers and why? My favorite feature within the E-Commerce space right now is automation. Granted, there is a lot of software or tools that do some form of automation, but when done right automation can lead to scaling and a ‘hands-free’ sales processes.
If I was to give one software I would say, Active Campaign. This tool makes it easy for anyone at any level to be able to build out automated eCommerce tactics.
Learn more about Jose Jimenez Quiroz, Team Quiroz
Gregory William, Startups Expansion
CEO
What are your favorite tool(s) and software for eCommerce sellers and why? For non-custom CMS, Woocommerce is our best choice. Easy for sellers to use, easy to develop (from a few hours to weeks). Perfect to start with and is easily scalable. More than 22% of the eCommerce sellers use it. Easy customization, full access to modify the CMS. Great marketing tools available and perfect for the SEO.
For a stronger solution, Prestashop is a great CMS using PHP Symfony framework (Faster development, Easier maintainability, Fewer issues). Great modules are available!
Tools needed to perform easily with your CMS: MailChimp for emailing/Automation and starting with Facebook & Google ads in one place.
Learn more about Gregory William, Startups Expansion
Aron Hasofer, Refineplan, LLC
Managerial Accountant, eCommerce Virtual CFO
What are your favorite tool(s) and software for eCommerce sellers and why? As a virtual CFO helping eCommerce businesses maximize profitability and scale their business,
I came across a tool, SellerCloud which I highly recommend for small and medium-sized businesses.
This tool helps you as the owner or management team consolidate and track all the important business data which is floating around on the main marketplaces such as Amazon, eBay, online stores and even in your warehouse, an efficient way to manage your costs inventory and shipping.
I recommend this tool as a CFO because of the robust amount of data that you can easily customize in reports and make profitable data-driven business decisions.
Learn more about Aron Hasofer, Refineplan, LLC
Brandon Cade, Four Brothers Outdoor Power, MowPart.com
Chief Marketing Officer
What are your favorite tool(s) and software for eCommerce sellers and why? With the manipulation of repricing software and product research tools accompanied by an appropriate strategy, we have been able to boost sales by 300%. Amazon sales alone have been boosted from low $100,000s to $2.5 million utilizing these tools.
Learn more about Brandon Cade, Four Brothers Outdoor Power, MowPart.com
Bob Biles, Polaris Industry’s Transamerican Auto Part
Head of eCommerce
What are your favorite tool(s) and software for eCommerce sellers and why? Google Analytics is so user-friendly, it allows you to be able to interpret the data you are holding and turn it into something useful.
Learn more about Bob Biles, Polaris Industry’s Transamerican Auto Parts
Terry Nikopoulos, The Elyte Group
Founder
What are your favorite tool(s) and software for eCommerce sellers and why? Shopify is very simple and you can use Recart FB messenger marketing to sell more with Messenger marketing (abandonment analytics).
Ultimate Sales Boost is great, too, because it connects to your store and connects to most Shopify themes.
Learn more about Terry Nikopoulos, The Elyte Group
Thomas Syversten, Login2profits, LLC
Founder
What are your favorite tool(s) and software for eCommerce sellers and why? Excel is great so that you can run your PPC campaigns.
Scope (seller labs) for Amazon. It is great for SKU’s keywords, to rank organically, for search campaigns, and for keyword research.
Merchant Words (Amazon) scraping (brand name) brand equity, content, that will help you come up with a strategy and how to prioritize your keywords.
Learn more about Thomas Syversten, Login2profits, LLC
Ian Marquis, Stonewall Kitchen
Ecommerce Manager
What are your favorite tool(s) and software for eCommerce sellers and why? Salesforce Commerce Cloud has been an invaluable part of our eCommerce infrastructure. Their highly accessible product and support teams, customer-centric roadmap, and willingness to include their clients in feature prioritization make them equal parts partner and platform.
Learn more about Ian Marquis, Stonewall Kitchen
Maia Bush, Savvy CEO Consulting
Founder, International Business & eCommerce Strategist
What are your favorite tool(s) and software for eCommerce sellers and why? As an entrepreneur in eCommerce, your goal should always be to create an unforgettable relationship with your audience through better online experiences and scaling to increase profitability while saving time.
Shopify is one of my favorite eCommerce selling platforms as it sets the seller up for success at the beginning, not as an afterthought. It provides a marketing ecosystem full of apps to add on and the support to help improve your marketing strategies, even as a beginner.
Email marketing is crucial to creating loyal relationships, customer retention. It’s the best sales channel that increases online conversion and drives traffic to your website. Your email marketing landing page should be introduced to your customers on your social media profiles as well as your website. Always provide your customers with a valuable incentive to sign up to your email list. Email converts higher than social media and with the support of sales funnels, you almost double your profits online through email alone.
MailChimp and convert kit are my two favorite tools for email marketing due to the ease of use for the seller, their low cost, and their focus to increase your engagement and profitability.
Social Proof in the form of reviews, testimonials, and sales-pop ups increase online conversion the likeliness of potential customers purchasing.
It’s a marketing psychology strategy that initiates the ‘like, know, and trust’ factor and persuades potential users to purchase.
Your audience wants to make an informed purchasing decision and with the support of seeing previous customers and(or) influencers provide great feedback about your company provides the user with confidence about buying from your brand.
Always display these forms of social proof on your social media accounts and your eCommerce websites.
Proof is a great integration for sales popups on your website. For Shopify users, Beeketing marketing apps support your website’s effort to increase traffic and sales.
Learn more about Maia Bush, Savvy CEO consulting
Frank Gamboa, Frank Gamboa Consulting
Founder
What are your favorite tool(s) and software for eCommerce sellers and why? Google ads is my favorite tool for most eCommerce products. Why? Because with search advertising, you know exactly what is on the consumer’s mind at the point in time they see your ad.
For example, if someone searches for a product like “vitamin d supplements” on Google you know that person is focused on at least learning about these types of supplements but maybe even buying right then and there.
Learn more about Frank Gamboa, Frank Gamboa Consulting
Thierry Augustin, Sent Agency
Founder
What are your favorite tool(s) and software for eCommerce sellers and why? For online retailers to grow, they need to be able to leverage any and all data they collect. That’s why services like Drip or Klaviyo are so essential to customer acquisition and, even more importantly, retention. They allow you to see how prospects and customers are interacting with your brand across various touch points so that you as a founder or marketing manager can make more informed decisions that yield better results from more personalized marketing and automation.
It’s all about relevance. Customers now more than ever are demanding to be recognized and catered to, especially since there are always a bevy of options to choose from. At Sent, we always recommend taking a deep dive into the data, seeing what the popular products are, what platforms or touch points customers engage with most and then meeting them where they are.
Studying the customer life cycle and knowing things like time between purchases, whether they buy individual products or bundles or if they respond to promotions allows you to know how to tailor your messaging in the future.
Learn more about Thierry Augustin, Sent Agency
Greg Jameson, WebStores Ltd
President
What are your favorite tool(s) and software for eCommerce sellers and why? Most businesses are unique and there is no one eCommerce platform that is the perfect answer for everyone, so at WebStores, we prefer to use platforms that are extensible and customizable to best meet the needs of our clients. WooCommerce is the best tool for accomplishing this within a WordPress website.
Learn more about Greg Jameson, WebStores Ltd
Mike Gojcaj, Mirgo Digital
Co-Founder
What are your favorite tool(s) and software for eCommerce sellers and why? I’ve found Shopify to be an incredible platform for eCommerce merchants of all sizes. It’s the ultimate eCommerce “tool box” for tiny mom and pop shop brands to international powerhouses.
Learn more about Mike Gojcaj, Mirgo Digital
Laura Greeno, WebScout
Digital Marketing Strategist, Planner & Coach
What are your favorite tool(s) and software for eCommerce sellers and why? Ecomdash can be a game changer for multi-channel e-retailers. It helps them centrally control and manage complex inventory, orders, shipping, listing and more across multiple marketplaces, warehouses (including FBA and other dropshipping/suppliers) plus other retail locations. It’s an all in one tool that is priced for the small business owner yet is robust enough to work with some of the largest retailers in the world. It simplifies the whole process. You can ship faster, sell on more channels (why not try Walmart, Rakuten, NewEgg or Jet if you’re already on Amazon), add product lines quickly and easily by automating the movement of data between Supplier>Sales>Warehouse>Customer based on your own business rules.
Learn more about Laura Greeno, WebScout
Sharon Brown, Revival Sanctuary
Founder
What are your favorite tool(s) and software for eCommerce sellers and why? I’m recently discovering various automation tools which are fantastic like Mobile Monkey which creates instant messages and lead generation through Facebook Messenger. When your platform is growing it’s important to look at different ways to automate your marketing as it becomes a huge task.
Learn more about Sharon Brown, Revival Sanctuary
Simone Vianna, Simone Vianna Art
Creative Director Consultant
What are your favorite tool(s) and software for eCommerce sellers and why? I invest my time researching forecasting and what buyers are looking for so I can connect with them in the emotional level because buying is an emotional action.
Learn more about Simone Vianna, Simone Vianna Art
Clément Hynaux, Stop Leads
Account Director
What are your favorite tool(s) and software for eCommerce sellers and why? Facebook business and google ads.
Learn more about Clément Hynaux, Stop Leads
Richard, Hoffman, Outside the Box Thinking Web-store Consulting & Management
Owner
What are your favorite tool(s) and software for eCommerce sellers and why? My philosophy with my business is “simplify” I basically use only MS office, Softscan Paperport and Postimage.
Learn more about Richard, Hoffman, Outside the Box Thinking Web-store Consulting & Management
Saulo DSC Ferreira, PFSWeb, Inc
Senior Analyst and Magento Developer
What are your favorite tool(s) and software for eCommerce sellers and why? Right off the top of my head I must say that serious eCommerce businesses should adopt MAGENTO 2 (owned by Adobe) Commerce as their GO-TO-MARKET eCommerce platform which is considered #1 tool with most features out-the-box available and the licensing price tag is at a reach for all companies that consider themselves part of the SMB (small-medium-business) arena.
Magento comes with both mobile first friendly approach, as well as cross-browsers compatibility. This provides all the tools needed to build a successful eCommerce business, from SEO, to Performance, Customer friendly UI/UX for both B2C and B2B, to Managing Orders, Shipping, with Multi-Admin-Login and Multi-sourcing Inventory. Not to mention the great community that supports its open-source framework which allows developers and solution companies like LiveArea, the PFSWeb, Inc agency to help you (the Client) strive and succeed in the eCommerce journey. From strategy, development, marketing efforts, SEO, pre-launch, launch, post launch, maintenance, and my favorite, providing you peace of mind with their state-of-the-art Omni Channel approach.
Learn more about Saulo DSC Ferreira, PFSWeb, Inc
Cody Neer, eCommerce Brand Academy
CEO/Founder
What are your favorite tool(s) and software for eCommerce sellers and why? We prefer Shopify as our eCommerce platform because it allows you to focus on marketing and sales instead of dealing with technical coding and design. We also integrate our stores with Zipify pages by smart marketer to build sales funnels for our products. This brings us higher average order values and ensures we can consistently scale our paid traffic.
Learn more about Cody Neer, eCommerce Brand Academy
Derric Haynie, Ecommercetech.io
Chief Ecommerce Technologist
What are your favorite tool(s) and software for eCommerce sellers and why? It all depends on the stage of your business, but there are a few tools that work for new stores and are still the best option as you scale. They are:
- Octane.ai – for Messenger marketing.
- Gorgias.io – for customer service.
- Klaviyo – for email marketing.
- PushOwl – for web push notifications.
- Privy – for on-site pop-ups and email capture.
- Fera.ai – for improving the conversion process and a/b testing.
- Bold Upsell and Brain – for intuitively finding and improving upsells and cross-sells.
- Loox – for photo product reviews that you can use as social proof and ads.
- Smile.io (or Loyalty Lion) – for loyalty points, rewards, and increasing repeat purchases and LTV.
- Spently – for optimizing your Shopify notification emails.
There are others, but I consider these the essentials.
Learn more about Derric Haynie, Ecommercetech.io
Britt Englund
Amazon Stratagist/ Seller Central Account Manager
What are your favorite tool(s) and software for eCommerce sellers and why? My job is almost strictly Amazon specific so my tools might not be for everyone but they are great if you are an Amazon seller. I use teikametrics for my advertising ppc management it automates most of the processes like creating negative keywords or harvesting search terms and moving them from a manual campaign to an automatic, or moving a word or phrase from one match type to another. It saves me roughly 10 or more hours a week. I use viral-kauch for marketplace sales and competitor research and for its valuable and accurate keyword research tool.
My best secret weapon is being an active member of peer groups such as the one founded by Ed Rosenburg who is an Amazon seller advocate. He is a lawyer as well as an Amazon service provider and gives his group member real time updates to all things related to Amazon selling such as policy changes or current black hat tactics used by unscrupulous Amazon sellers looking to game the system. Staying compliant while thwarting black hat tactics out of China. The way we approach eCommerce in the USA is drastically different than the way China does business.
Learn more about Britt Englund
Caris Ajuzie, Learn With Caris
Ecommerce Strategist
What are your favorite tool(s) and software for eCommerce sellers and why? Such a great question! I have a long list, but off the top of my head I’ll list 3 I love.
Email marketing platform Omnisend this is a software which I like to call an all in one solution that gives you a great value for what you spend. They are an all in one platform which in addition to email also offer text and Facebook messenger.
To help your customers answer the question that may be the difference between an abandoned cart and a sale earned I love the live chat application tawk.to the software let’s you know when someone is on your site which helps you be proactive depending on how thy are navigating your site you can reach out and open the communication channel and help a customer.
Cart Guru – they help with abandoned cart and they do it in a way different from other traditional platforms. The platform is very intuitive and I love how they implement Facebook messenger and text messaging to convert abandoned cart.
Learn more about Caris Ajuzie, Learn With Caris
Nicole Jerner, Self Employed
eCommerce Consultant
What are your favorite tool(s) and software for eCommerce sellers and why? Shopify and Mailchimp. They offer most (if not all) of the solutions of larger scale providers but are very easy to use and affordable for small businesses.
Learn more about Nicole Jerner, Self Employed
Jamie Miralles, Seller Success Academy Multichannel Ecommerce Superstar
What are your favorite tool(s) and software for eCommerce sellers and why? Restock Pro for Amazon FBA sellers as it assists sellers in managing their inventory levels.
Ecomdash for multichannel order management due to the ease of use, price point for small to large sellers, and flexible integration.
Shopify for it’s flexibility with the use of a variety of 3rd party Shopify apps that allow a seller to do just about anything.
Learn more about Jamie Miralles, Seller Success Academy
Prince Johny, Upwork
E-commerce Developer
What are your favorite tool(s) and software for eCommerce sellers and why? I love the Shopify Platform, it’s easy to navigate and all the tools you need to market is already there! Marketing, getting your product to the right people at the right time could be a roadblock
Learn more about Prince Johny, Upwork
Brennan Valeski, Survival Tech Shop
Owner
What are your favorite tool(s) and software for eCommerce sellers and why? I’d say the top E-commerce tools can vary a lot depending on the software someone is using (Shopify, WooCommerece, Magento, etc.) and their specific business needs.
As a general rule of thumb though for E-commerce tools, I would suggest Privy for email collection and Hotjar for conversion rate optimization and analytics as my top two picks.
When speaking of E-commerce software, I’d recommend Shopify for those who want something simple and easy to use with only an E-commerce store. If you need something more, or customized systems for your business, then I would suggest WooCommerce for WordPress.
Learn more about Brennan Valeski, Survival Tech Shop
Rebecca Dreyfuss, Bradley Consulting Inc.
President
What are your favorite tool(s) and software for eCommerce sellers and why? I think the Salesforce platform provides a strong foundation for eCommerce websites…they have enough features “baked in” that creates a base from which to grow.
Asana is my favorite project management tool.
Unboxed is good for product recommendations, Hotjar is good for. Slack is a must for internal team communications.
Learn more about Rebecca Dreyfuss, Bradley Consulting Inc.
Tim McGuinness Ph.D., Tim McGuinness Ph.D. & Company
CEO
What are your favorite tool(s) and software for eCommerce sellers and why? I have no favorite tools, other than to say I select the tool for the job. In small-medium business eCommerce I recommend Shopify, but for larger projects there are so many factors.
Each project is treated as a unique universe to make sure the client’s needs are fully met.
Learn more about Tim McGuinness Ph.D., Tim McGuinness Ph.D. & Company
Nicolas Posada, Boeing Distribution Services Inc eCommerce Manager
What are your favorite tool(s) and software for eCommerce sellers and why?
- SEM Rush – To track and evaluate SEO competitors. And to improve internal SEO efforts. The tool works equally as well if you are managing B2B or B2B platforms.
- Stripe – Makes Payment Systems integrations easy to implement, reducing the complexity of PCI compliance and other online payment processes.
- Google Analytics – The free version continues to be every eCommerce professional’s best tool to track Audience, behavior, conversions and many other critical data points. The ease of integrating with AdWords and other Google tools makes it a top in my list (For paid versions, Criteo and Adobe Omniture).
- CRM’s: Both SalesForce (for higher budgets) and ZOHO CRM (Lower budgets) are great tools for managing your customer base, Lead Generation, Adwords, and Social media campaigns as well as Customer service systems (Zendesk, Twilio, Aircall amongst others). The world changes once you can manage your customer purchase funnel.
- I have used many E-commerce/CMS platforms, some are better for more complex implementations (Sitecore, Magento, Oracle ATG or even WordPress/WooCommerce when is well implemented). But I always would recommend Big Commerce or Shopify to any starting or middle size Business. It makes eCommerce easy to implement and maintain as long as you are not planning on customizing the purchase process.
Learn more about Nicolas Posada, Boeing Distribution Services Inc
Imran Abdullakutty, Al Hafiz Imran: The Complete Global Business Consultant
Business Consultant
What are your favorite tool(s) and software for eCommerce sellers and why? The photo or image which we present to the customers must be realistic and clear. It shouldn’t confuse the customers that the image just for a representation only and the product would be totally different. If we are honest in that, the customer will promote our product through mouth advertisement and social networks.
We must include a relevant and short description about the product in simple sentences. I strongly suggest amazon app for promoting our product. They have a world wide coverage and it is relatively cheap too.
Learn more about Imran Abdullakutty, Al Hafiz Imran: The Complete Global Business Consultant
Ronen Amit, SellerAct
CEO
What are your favorite tool(s) and software for eCommerce sellers and why? Shopify is my favorite eCommerce platform. It is easy to use for our clients, it is stable and scalable, so we can use it for all our clients small and big.
Learn more about Ronen Amit, SellerAct
Aviral Chitkara, eCommfy
Senior Business Development Manager
What are your favorite tool(s) and software for eCommerce sellers and why? eCommfy is a Business-to-Business technology brand of enterprise eCommerce solution, supplying off-the-shelf solutions, based upon the latest technology and utilizing Web-based applications, fully equipped with all your business needs.
Learn more about Aviral Chitkara, eCommfy
Brandon Smithwick, iBrain Web Marketing
President/Digital Marketing Strategist
What are your favorite tool(s) and software for eCommerce sellers and why? BigCommerce/Shopify and SEO Moz. Having an eCommerce platform is essential as delivery is critical. Your audience needs to be able to scan your offerings quickly and easily. When you provide a great user experience they will come back and buy again. Having SEO tools is critical to ensure your offers are being found across the web.
Learn more about Brandon Smithwick, iBrain Web Marketing
Wrap Up
Having the best tools are important for any business, whether it is a brick-and-mortar one or an online company. Increasing innovation in the digital sphere has led to a host of great software and tools for eCommerce businesses which can help oversee, organize, or automate your eCommerce business.
Hopefully, this list will provide great information and ideas to help propel your business forward in today’s fast-moving world of eCommerce.
