3 Tips for Effective Content Marketing

There’s no disputing the fact that the benefits of effective content marketing are immense and that they produce lasting results over a long period of time. And because of its high conversion rate, smart business owners and companies alike engage in content marketing on a regular basis.

Content marketing has become one of the pillars of online marketing. Just look at the numbers from Ahrefs to back up that claim:

• Brands utilizing content marketing save an average of $14 per new customer acquired.
• Inbound marketing delivers 54% more leads on average than traditional outbound marketing
• 67% of surveyed B2B companies reported marketing content as a top 3 priority in their 2015 marketing strategy.
• 76% of marketers are increasing investment in content marketing.

Now that you’re in the know, perhaps you’re wondering how and where to begin with content marketing. If you’re a small business owner who is just starting out, or if you’ve been diligently churning out content but are not seeing any results, we have these tips for you.

Relevance is key

Although the word ‘marketing’ is there, content marketing is not really about selling. The purpose of content marketing is not to sell your products or services and end there. Instead, it is about creating or providing highly relevant/useful content with the purpose of converting prospects into customers — customers that will return again and again to your site because your content is valuable to them.

It’s all about creating content that aims to stimulate interest in your products and services and increase your customer loyalty.

Content must be fresh

As a content marketer, it can be tough to balance creativity with marketability. It’s not easy to keep your creative juices flowing when there’s ROI to think about. However, keep in mind that it’s essential that your content is fresh, accessible, easy to digest, and reputable.  

Bonus Tip: The best way to retain your online visitors is to lead them from one blog post to another. This can be done by adding related articles at the end of your blog. This way, you can make it easy for your online readers to just click and read.

 Easy navigation is essential

Once they are on your website, online visitors should find it easy to get the information that they need without scouring your pages from top to bottom. Make sure that the items you want to showcase, such as your About Us or Contact Us Page, are easy to locate. Ideally, the navigational bar should be located right across the top of the web page.

Online visitors are notorious for clicking away when they can’t find what they are looking for as quickly as possible. To make sure that you don’t drive your viewers away, your navigational bars should be accessible and the web design consistent. For every webpage, it is best to maintain the same theme, style, font, color, and navigation bar placement in order to make it easy for your visitors to navigate through your website. Don’t forget to use tags and categories for easy reference.

How about you? What email marketing tips are you implementing today?

 

 

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