Website Content Writer VAGet more leads, sales, and profits for your business with top-notch content from a Website Content Writer VA.
Why is Web Content Important for Your Business?
Regardless of the service or product you’re selling, a website with enticing web content that appeals to both search engines and internet users will be able to drive sales for you. Even for non-profit organizations or solopreneurs, having excellent content on your business website can really help with brand positioning and capturing your target audience.
A company’s website is its main marketing tool online. By combining user-friendly design with good search engine optimization (SEO) strategies and high-quality content, your company website can attract plenty of potential customers, which helps you establish your brand as a thought leader in the industry.
So, whether you’re creating web content for your business blog or website, here are some reasons why it’s important to choose the right words.
Convert Site Visitors into Customers
High-quality web content can help you turn casual browsers into paying customers. When you offer well-researched, valuable content that can solve your visitors’ problems, they’re more likely to turn into leads and eventually customers.
Build Trust with Targeted Audience
Great web content helps you build trust among your target audience and, in turn, earn respect and credibility in the industry. If you want to convince people that they should do business with your company, then the content on your web pages should be informative, engaging, and error-free.
Foster Brand Loyalty among Customers
A content-rich website can foster brand loyalty among customers. When current or potential buyers read several pieces of your new and original content, they will feel that you understand their pain points and needs. This will encourage them to build a lasting relationship with your company.
Develop Presence in Search Engines
SEO-enriched web copy content can help develop your presence in search engines and the internet. A well-written blog post or piece of website copy can allow your brand to maximize your SEO strategy while also building backlinks that will drive up traffic to your site.
More Web Traffic = More Business
Finally, SEO-friendly web content can drive more traffic to your business website. Quality content not only helps you get ranked high in search engines but also keeps visitors coming back for more. The more people that come to your site, the higher the chances that some of them will convert into customers or loyal fans of your brand.
What is a Website Content Writer?
A website content writer is responsible for coming up with well-written, SEO-friendly, compelling content that can engage readers. Skilled website content writers know how to tap into the interests of the targeted audience, whether it’s teenagers or people in their 40s, while ensuring that the website content they are producing meets SEO requirements.
The role of a web content writer is crucial for businesses across a wide range of industries. Content writing services involve many different types of content blog content, SEO content, press releases, white papers, social media posts, product descriptions, and more.
A website content writer’s main responsibility is to write high-quality content that will attract readers and enhance your reputation in the eyes of search engines like Google and Bing. The copywriter should also be able to produce unique content by conducting in-depth market research, identifying pain points within your target audience, and structuring articles based on important keywords.
What is a Website Content Writer Virtual Assistant?
A website content writing virtual assistant (VA) can provide the same content writing services as a content writing company or an in-house content writer. These services include but are not limited to blog writing or writing content for landing pages. The main difference is that a website content writer VA is a freelancer or contractor, and they work remotely, even from another country.
There are many reasons why companies turn to VAs for content writing services. For one thing, hiring overseas web content writers is more affordable. While the average content writer salary in the United States is $18.68 per hour, according to Indeed, the rate of a website content writer working freelance starts at just around $6 per hour for entry-level content writers. Also, you don’t have to pay for other overhead costs like office space or a computer since the VA works remotely.
Aside from cost savings, scalability is another big benefit of hiring VAs instead of a content writing agency or hiring local content writers. It’s easier to build a team of freelance writers and adjust based on your staffing needs at any given moment when you hire website content writer VAs.
What Tasks Can a Content Writer Virtual Assistant Do?
Now that you know how important quality content is for search engine optimization, increasing site visitors, building reputation, and increasing sales, it’s important to know what tasks to assign to remote content writers. Here are some of the tasks that content writing VAs can do for you.
Research and Write Articles on Various Topics
A website content writer VA needs to write fresh, informative articles that will attract visitors to your site. To produce high-quality materials, they should conduct market research by reading industry websites and publications about the topic you specify.
Outline Web Content Strategy
An SEO content writer virtual assistant with years of experience can also help determine your company’s content marketing strategy by analyzing your competitors’ websites, social media accounts, and blogs. They will then come up with several blog topics that can help you improve brand awareness, generate more leads and keep existing customers coming back for more.
Proofread Finished Articles and Web Pages
A web content writer VA can also perform proofreading or copy-editing duties. They can read through all the finished articles and web pages to ensure that they are grammatically correct and free of errors.
Write Product Descriptions
A website content writing VA can also create product descriptions for your eCommerce site. Your content writing VA can also craft compelling titles and innovative features that can entice people to buy from you.
Optimize Web Content for SEO
A website content writer VA knows how vital it is to optimize web content to boost your search engine ranking. Aside from producing high-quality content, your website content writers can also ensure that the content they’re writing will help show up high in the search results or search rankings to increase organic traffic.
Source for New Blog Topics
A web content writer VA should be able to think of new blog topics that will attract people to your blog. They can also help sift through keyword suggestions provided by Google Analytics to effectively improve search engine rankings.
Create Informative Guides, eBooks, or Infographics
A content writing VA can also help create guides, eBooks, and infographics that will benefit your target market. Your website content writers can research the topic you want to write about and determine its best angle before coming up with a creative way to present that information to get more people interested.
Create Top-Notch Content for Social Media Posts
Your web content writers should also be able to develop the right types of posts for your social media accounts. A VA can create posts that will get more people interested and interacting on Facebook, Twitter, and other social networks you use.
What Skills Do Content Writer Virtual Assistants Need to Have?
Website content writing, blog writing, and any other type of online writing require a specific set of skills. It’s important to find writers who have the following hard and soft skills to ensure that they can produce quality content for your website.
Excellent Writing Skills
It goes without saying that your VA needs to be well-versed in producing quality content that speaks directly to potential customers. After all content-rich website needs compelling content, not just a large amount of content. Your VA should be able to create content that’s error-free, engaging, relevant, and adds value to your business.
Ability to Work With Deadlines
Expert writers know how to work with tight deadlines, so you need to make sure that the VA you’re hiring can create high-quality content and submit it in a timely manner.
Basic Search Engine Optimization Knowledge
Search engine optimization plays a big role in website content writing and content marketing in general. That’s why it’s good to hire a content writing VA who understands SEO basics.
Good Communication and Interpersonal Skills
Your VA will likely be communicating with other people in your company, particularly your content marketing, social media marketing, and SEO teams. To minimize miscommunication, your VA should be able to communicate clearly and concisely.
Your VA also needs to have strong interpersonal skills so that they can properly liaise with other people inside your company.
Experience in Related Areas of Marketing
A web writer who has some experience in content writing, blogging, social media marketing, email marketing, or copywriting will bring more value to the table.
Further reading: 7 Questions to Ask Before You Hire a Content Writer
How Do I Find a Virtual Assistant That Offers Website Content Writer Services?
Finding a freelance writer to provide you with a reliable content writing service can be difficult if you don’t know where to start. Posting an ad on online job boards will flood you with applications from unqualified candidates, which can take ages to read through.
To find a VA faster and ensure that they’re qualified, it’s best to hire a virtual assistant agency like 20four7VA. 20four7VA vets VAs before endorsing them to a client. This means that any content writing VA we endorse to you has already been screened and skill-vetted, saving you a lot of time.
Our VAs are also experienced at helping clients with various types of content writing, blog writing, article writing, email marketing, social media marketing, and related tasks. We can send you multiple candidates to choose from so that you can pick the right VA for your business needs.
We can send you multiple candidates to choose from so that you can select the best VA for your needs, whether it’s writing high-quality content, developing engaging blogs posts and articles, or providing other types of marketing services.
Ready to find a website content writing VA? Get a free quote by scheduling a call with one of our Business Growth Specialists now!