UI/UX Design Virtual AssistantProvide exceptional user experience on your app/website with a UI/UX Virtual Assistant.
Today, almost every company uses technology to reach its target audience and improve sales, whether through social media pages, a company website, or mobile apps. However, only top companies invest in creating websites and apps specially designed to improve human interactions.
If you want potential and existing customers to keep coming back to your website, app, or online store, you need someone who can listen to your target audience, view things from their perspective, and develop fascinating ways to elevate your product design to encourage users to keep coming back. That’s what a UI/UX designer virtual assistant can do for you.
What is UI/UX Design?
User experience (UX) design is a process that involves understanding user behavior and designing user interfaces accordingly to improve overall customer experience and satisfaction.
On the other hand, a user interface (UI) includes all of the components that your end-user, client, or customer interacts with on their devices. These include graphic elements like images and videos or text elements like headers, footers, and subtitles. The focus of UI design is to improve brand awareness and accessibility through color, typography, layout, and visual communication.
By studying how users interact with your website or app on indirect and direct interfaces, gathering data, and studying their behavior, UX designers can help improve a company’s interface design and simplify the user experience, leading to more repeat customers.
Why Does UI/UX Matter?
So, why should you invest in product design or graphical user interface (GUI) design in the first place? Suppose you have a brick-and-mortar store that’s doing really well locally, but you want to expand to a much wider audience. You know that with technology, you can start selling to the rest of the country or even the world.
However, it’s difficult to figure out how to make the digital medium work for you with such a wide target audience. You spent thousands to launch a website and mobile app, but even with so much online traffic, you’re not selling much. There’s a fine line between creating a functional website and creating an effective website. A probable reason for the lack of success with your app or website is poor design and experience.
By studying human nature and how people interact with your web app or mobile app, you can make the experience smoother and increase your sales. UX insights include information about the customer’s age, gender, device, search engine, family, social media habits, and browsing habits. It can even tell you how they shop online, whether they use smart speakers and voice assistants like Google Assistant, Alexa, or Siri, whether they text friends and family to share products, and so on. All of this information gives you and your UI designers the ability to create something that can appeal to the needs and habits of customers all over the world.
What is a UI/UX Design Virtual Assistant?
A UI/UX virtual assistant (VA) works remotely to provide the same service as an in-house UI/UX designer. They can help improve your website or app’s usability by working with your web or app designer to create an engaging, easy-to-use app or website that will allow each user to focus on the action or actions that you want them to make.
UX design VAs and UI design VAs may have overlapping skills, but they are not completely interchangeable. Remember, a UX designer is in charge of improving the experience and making them better suited for human interactions. UI designers, on the other hand, are more focused on the actual design aspect. Some UI designers can also work on UX work, and vice versa, but others are only skilled at their particular field, whether it’s UX/UI.
Having someone with UX/UI design experience on your team can help you improve your app or website. You can have a virtual assistant specializing in only one of the two fields, but it’s ideal to have someone skilled in both design fields. Even if you already have a web designer on your team, you should still consider hiring a UI/UX design VA because they will help improve product quality and increase conversions from the initial design to the final version.
What UI/UX Tasks Can a Virtual Assistant Do?
So, what is the range of tasks that UX/UI virtual assistants do? Here are some examples.
Conduct UX research.
UX research includes conducting surveys, interviewing potential customers to discover their pain points and how they would solve these problems, researching competitor websites or apps, and generally understanding your target audience.
Log user data and analyze it.
Your virtual assistant can analyze data and develop a strategy for increasing conversions on your website or app. A good virtual assistant should provide you with information on what your visitors want and help explain why they aren’t converting. Using this knowledge, they can develop new concepts that make more sense to your audience range.
Develop wireframes for user interfaces.
Wireframes are visual depictions of product screens to show how customers view, read, or navigate through screens. A good UX VA should be able to create wireframes that mimic human behavior and balance out a great user experience while also providing a high-level view of the UI design.
Design elements based on wireframes.
UI designers will be responsible for designing all aspects of the product, including buttons, tabs, drop-down menus, forms, images, video backgrounds, and other graphic or text elements. They should also be able to create the final user interfaces based on feedback from your project manager or web designer.
Develop user acceptance criteria.
Your VA should also be able to create a list of criteria following the design process to ensure that all screens are ready to be tested in an end-to-end product delivery system. The user acceptance criteria will then be used by your tester or by the UI/UX VA again to ensure that everything is correct.
Perform usability testing to appraise your design.
This may involve asking people to complete tasks, walking through the app or website screens with them, and watching their behavior when using certain features to determine how well they work and if there is room for improvement.
A VA can help with these tasks, but make sure that they are experienced in both UX/UI design fields before hiring them. Also, keep in mind that each task will take a different amount of time to complete depending on the complexity and level of detail involved.
What Skills Do UI/UX Virtual Assistants Need to Have?
Designing a great user experience is important for your website or app’s success. When hiring a virtual assistant for this task, they must be experienced in both design fields with proven UX and UI work examples.
Here are some skills you need to look for when hiring a virtual assistant:
Excellent Understanding of UX Practices and Tools
Your VA should be familiar with a variety of UX tools and techniques. This includes user interviews, ethnographic studies, rapid prototyping to test early designs, card sorting, A/B testing, and other methods to understand information architecture and interactions with your customers. They should also have an understanding of design heuristics that will help them create user-friendly features.
Personality Suited for Teamwork
Since your virtual assistant will be working closely with your project manager and other designers in your company, you need to make sure that they have excellent communication skills. They should also have a positive attitude towards feedback and be able to accept criticism without being offended.
Great Eye for Design
When hiring a virtual assistant to design your app or website, you need to make sure that they have a good eye for design. You can expect them to have great taste in color schemes, imagery, typography, animation effects, and GUI elements, including menus and forms. They should be able to offer guidance on how to design your website or app so that it will be a success with your audience.
Expertise in Graphic Design Tools
You might not think that knowing how to use a graphic design tool is relevant when looking for a virtual assistant, but it is. UX virtual assistants change plenty of screen elements to fit the company’s voice while appealing to the reality of customer preferences. Your virtual assistant should work with the same design tools as your UI virtual assistant to simplify the process.
Proactiveness and Curiosity
UX is a rapidly evolving field, so your virtual assistant must be able to keep up with current design trends. For instance, is your website or app already optimized for voice commands? Many people now use voice assistants when they search Wikipedia, control their smart home, play music, and more. Your website or app should respond well to voice commands too.
How Do I Hire a UI/UX VA?
Do some research before hiring a virtual assistant. Look for people with some proven examples of both UI and UX design on their portfolios. You can also ask them to help you complete a task that is relevant to your business. For example, if you are an eCommerce company, have them create a simple wireframe of the first page of your website. If you’re a mobile app developer, have them design a simple wireframe of a feature in your app.
Although there are some differences between UX and UI designers, it’s possible to have one person do both. This is an ideal situation for companies with limited budgets because you’ll only need to hire one virtual assistant.
If you don’t know how to hire virtual assistants, the best option is to work with 20four7VA. As an established virtual assistant staffing company, we help small-to-medium businesses find the right virtual assistant for any position, including UI and UX jobs.
Ready to find virtual assistants for work on UI or UX design and research for your company? Get a free quote by booking a Business Growth Call with us now!