Social Media CoordinatorEnsure a stellar social media presence for your business with the help of a Social Media Coordinator.
Most industry professionals would agree that having a solid presence on various social media platforms is essential to their marketing and sales efforts. As a result, many companies have been looking to improve their social media strategies and related online marketing strategies across all major social media platforms.
Social media marketing campaigns are crucial for creating brand awareness, improving customer engagement, improving your online presence, driving web traffic, and helping you attain many other key metrics and performance indicators in your online marketing strategies. This is why companies nowadays invest so much in having a good social presence on different social media networks.
A well-thought-out social media strategy for each of your company’s social media accounts is just one part of the equation for an effective social media campaign. You will also need to add a social media specialist or two to your marketing team to ensure that your social media campaigns are properly implemented and monitored. One position you should consider adding to your marketing department is that of a social media coordinator.
What Does a Social Media Coordinator Do?
The position of social media coordinator has become increasingly important in recent years. The role of the social media coordinator is to oversee all aspects of a company’s social media strategy. This goes beyond simply posting on your social media channels; it also includes creating and publishing content, interacting with customers, and monitoring analytics across your social media accounts.
The typical social media coordinator job description differs depending on the experience or skill level of the social media coordinator you’re looking for. For instance, an entry-level social media coordinator might just be in charge of the social media management aspect on your social media accounts which could include creating posts and encouragement user engagement by replying to comments.
Meanwhile, an advanced social media coordinator can create your entire social media strategy using their knowledge of industry trends and best practices. Expert social media coordinators can truly help you attain your social media goals, whether it’s creating brand awareness, getting more customers, or keeping your online community engaged.
What is a Social Media Coordinator Virtual Assistant?
Due to the importance of social media campaigns, many companies are now looking for social media coordinators that can work remotely. If you’re looking to outsource social media coordinator duties, a great option is to find a social media coordinator virtual assistant (VA).
Social media coordinator virtual assistants are freelancers or remote professionals that can help you with all aspects of your social media marketing campaigns. They can help you create and publish content, interact with customers, and monitor analytics. They can also help you devise a social media strategy that aligns with your business goals.
The best part is that social media coordinator virtual assistants can be found at a fraction of the cost of hiring a full-time social media coordinator locally. This is because VAs already have their computer and internet setup, and they only require a minimal amount of training to get started. On top of that, you don’t have to pay for the usual overheads that come with hiring a full-time social media coordinator, such as office space, equipment, and benefits.
Social Media Coordinator Tasks You Can Outsource to a VA
The general job duties of a social media coordinator have already been discussed above, but if you’re trying to draft a social media coordinator job description, you need to know exactly what tasks a social media VA can do for you. Here are some social media coordinator tasks you need to include in your job description to find qualified candidates.
Plan and create social media posts
Many companies have a general idea of what types of posts to publish for each social media channel, but they don’t know how often they should create these posts or when is the best time to post them. A great way to save time is to outsource your social media post planning and creation tasks to a VA.
A virtual assistant can review market trends and social media best practices to determine the most effective post cadence for your social media channels. The VA can then use this information to create a calendar of posts that will be published on your company’s social media profiles.
Monitor social media campaign analytics
Social media coordinator virtual assistants are also great at monitoring your analytics, so you don’t have to spend hours pouring over data every day. They can track your overall progress towards your social media goals and identify any discrepancies or negative trends in your data. This information can then be used to adjust your social media campaigns accordingly.
Manage customer interactions
A big part of a social media coordinator’s job is interacting with customers. This includes answering their questions, addressing complaints, and thanking them for their feedback. Unfortunately, this can be a time-consuming task that many business owners don’t have time for.
A social media coordinator virtual assistant can take on this responsibility for you. They can monitor all of your social media channels for customer interactions and reply to them in a timely manner. This will help you create positive relationships with your customers, which will help you grow your brand’s reputation.
Coordinate with your digital marketing team
Social media content is an important aspect of your online marketing strategy. Your social media coordinator, VA should be able to work closely with your content writers, SEO specialists, graphic designers, and any other member of your team. Your VA can suggest creative ways to create social media content to encourage customer engagement and improve your social channels, and your writer and graphic designer can create the assets.
Establish relationships with social media influencers
If you’re looking to expand your social media reach, you should consider working with social media influencers. However, building relationships with these influencers can be a daunting task.
A social media coordinator VA can take care of this for you. They can research potential social media influencers and reach out to them on your behalf. They can also manage any collaborations that you may have with these influencers. This will help you save time and increase your chances of success.
As you can see, there are many tasks that a social media coordinator VA can do to help you improve your company’s social media presence. If you’re looking for someone to take on some or all of these tasks, then be sure to include them in your social media coordinator job description.
What Social Media Coordinator Skills Should Your VA Have?
To find the right candidate for your social media coordinator job, you need to look for qualified candidates with the following skills.
Excellent Knowledge of Social Media Marketing Tools
A social media coordinator VA should be familiar with the latest social media marketing tools and platforms. They should know how to use these tools to create effective social media campaigns.
Strong Writing Skills
Your social media coordinator VA should have excellent writing skills so they can create engaging and interesting social media content. They should be able to create information-rich and entertaining social media posts that will keep your audience engaged.
Ability to Analyze Data
A social media coordinator VA should be able to analyze social media data using analytics tools such as Facebook Insights or Google Analytics to identify any future trends or discrepancies. They should then use this information to adjust your social media campaigns accordingly.
Strong Customer Service Skills
Your social media coordinator VA should have strong customer service skills so they can interact with customers and address their concerns. They should also be able to thank them for their feedback and positive reviews.
Great Interpersonal and Communication Skills
Since your social media coordinator VA will probably interact with various members of your team as well as handle public relations tasks, they need to have strong interpersonal skills. They should be able to hold online conversations well, and they should be able to work well with other people under pressure.
Experience Managing Different Social Media Platforms
Your social media coordinator VA should have experience managing different social media platforms. They should be familiar with the ins and outs of each platform, and they should know how to use them to reach your target audience.
If you’re looking for a social media coordinator VA, be sure to look for candidates with these skills. You can ensure that your social media campaigns are in good hands by finding the right candidate.
What Social Media Coordinator Skills Should Your VA Have?
To hire a social media coordinator VA, you can post an ad on some of the most popular job boards today or work with a virtual staffing agency. However, before you do that, think about your hiring process first. Here are a few things to keep in mind before you start looking for a social media VA.
Create Detailed Job Description
One way to make the hiring process easier is by creating a detailed job description based on the tasks mentioned above. Include a list of the social media marketing skills and personal qualities you’re looking for in your potential candidates.
Define Your Requirements
Another way to make the hiring process easier is defining your requirements so only qualified candidates will apply. For example, if you require excellent interpersonal skills, only consider candidates who have proven ability to deal with people.
Build a Portfolio
To find the right candidate, you can build a portfolio of previous work samples you like so that only candidates who have experience in this field will apply. Once you’ve found your favorite candidates, request them to create some samples so you can see their ability to do this type of work.
If you don’t want to go through the hassle of vetting and screening candidates yourself, the best way is to get help from an established virtual staffing agency like 20four7VA. 20four7VA specializes in providing qualified virtual assistants, and they will make sure that your candidate is fully-vetted and experienced before you hire them.
To get started on finding the perfect social media coordinator, book a consultation with one of our Business Growth Specialists. They can help you with the entire hiring process, from building your job description to onboarding.