SEO Management VAAn SEO expert can help your website rank higher in search results!
What is SEO Management?
When people want to find out more about a topic, they primarily use search engines like Google or Bing. However, with over 3.5 billion searches done every single day on Google alone, there’s no doubt that Search Engine Optimization, or SEO, has truly become a necessity for every business that aims to have a solid digital presence. Because of this, SEO management has become an integral part of any online marketing plan.
In order for you to have a stronger foothold on Search Engine Results Pages (SERP), you must have a good SEO manager that utilizes various tried-and-tested methods including keyword research and content optimization, on-page and off-page optimization, link building, and so on. Aside from implementation of these various strategies, SEO management also involves analysis of your current SEO standing and reporting and improvement of your implemented SEO strategy.
Why is SEO Management So Important?
According to a study conducted by Search Engine Land, organic search accounts for over half (53%) of all site traffic, with paid searches at 15%. This means that site traffic is led primarily by all searches, with the combination of organic and paid search clocking in at a whopping 68%. That’s basically 7 out of 10 visits to a website, while social media as a traffic source lags at just 5%. What’s interesting is that organic search is still slowly increasing as a traffic source, while others such as social media have begun flattening out.
This means that no business website wants to be buried under a lot of other web pages on a Google search result, especially because according to Hubspot, 75% of people will never even scroll past the first Google search page. Having good and effective SEO management can bring up a website’s placement in search results, directly leading to better site traffic, which leads to an increase in numbers in the rest of the marketing funnel.
Being on top of your SEO game goes beyond this. Having good SEO can build credibility, because audiences trust their search engine and consider their search engines authorities in not just relevant results, but trustworthy ones. It can also keep you up-to-date on the state of the web at large. Part of good SEO management means that you monitor relevant searches so you can see what competitors are doing and what trends in your industry.
An SEO management VA can create or implement a well-researched SEO campaign by tweaking content in your website or social media, sometimes even both. Their expertise will help you gain relevance in Google’s algorithms, and boost your SERP greatly. A great SEO management VA is a long-term, cost-effective solution that can continue to boost your online presence and performance for years to come. When you hire a VA, you trust them to improve the core of your site instead of relying on short-term solutions and black hat tactics. This means that with a good foundation, a good SEO strategy coupled with consistent implementation can still pay dividends over time unlike paid advertisements and similar strategies which rely on a continuous stream of money to continue working.
What is an SEO Management Virtual Assistant?
An SEO management virtual assistant or SEO manager makes sure to optimize your website, engage in content marketing, and make sure your social media stays relevant, all in order to keep you on top of search results. Some SEO managers help you boost your search engine ranking and improve your online presence and reach by creating, implementing, and testing SEO strategies tailored specifically for your business. Other SEO management VAs only handle the implementation and reporting part of SEO which means that you will need to hire another specialist to provide you with a strategy.
Since SEO encompasses various aspects of digital marketing, they will not only work with your other SEO specialists. They will also coordinate with the content team to help facilitate the production of keyword-optimized content, developers and designers for on-page SEO, and social media and PPC teams to optimize both your organic search results and paid campaigns.
What Skills Do SEO Management Virtual Assistants Need to Have?
SEO managers need to be highly analytical people and excellent communicators who can collaborate with various teams well. Of course, they need to be well-versed on past and current SEO trends to ensure that they’re building and implementing correct strategies.
SEO management virtual assistants need to be able to assess, if not create content that can increase your search relevance. A good SEO management VA can boost your SERP ranking while still keeping your website user focused instead of search-engine focused. This is important to ensure your usability and approachability to potential customers are not compromised, and your sales funnel remains intact.
SEO managers should also ideally be able to conduct a site audit, so that they can better recommend and implement changes in your current strategy. They should also be able to generate accurate and easy-to-understand reports so that they can effectively update you on their work and its results.
What SEO Management Tools Do SEO VAs Need to Know?
In order to create good, well-informed SEO strategies, SEO management virtual assistants will need to be familiar with various SEO software, the most basic of which are the Google Search Console and Google Analytics. These tools give site owners and SEO managers insight to their audience and visibility, and are a must to know given Google’s position as the number one search engine worldwide, holding over 90% of the world’s search engine market share.
Apart from Google’s search engine and website tools, SEO managers should also be able to use various paid or free SEO tools such as SEMRush, AHrefs, Moz, Google Keyword Planner, SERP Simulator, or KWFinder.
How Do I Hire an SEO Management Virtual Assistant?
A solid SEO background and several years of industry experience is necessary for an SEO management virtual assistant. You want to hire someone who knows the ins and outs of SEO and is familiar with a wide range of SEO management tools and software. You also need to look for someone who can communicate in a timely and effective manner because you will be expecting them to provide you with monthly SEO management updates and reports.
To determine how good your SEO management VA candidates are, you need to look past the work experience and skills listed on their resume and really hone in on the results of their work. Here are a few questions to ask them during their interview:
- What SEO strategies have you implemented in the past for specific websites and what are the results of your strategies?
- Can you make sure that my website is number one on the SERPs?
- What are the current trends in SEO? What outdated SEO techniques should never be implemented?
These questions allow you to know if your candidate has a proven track record of improving their past client’s ranking and site reputation through actual numbers and figures, ensure that they’re up-to-date on SEO trends, and verify that they don’t make empty promises and resort to black hat or outdated SEO tactics to force short-term positive results.
How Much Does It Cost to Hire an SEO Management VA?
At 20four7VA, SEO management VAs can cost as little as $88/wk to as much as $143/wk depending on your needs. The most basic SEO management responsibilities cover basic tasks such as keyword research, Google Analytics setup and monitoring, and metadata setup. More skilled SEO management VAs, meanwhile, can create or conceptualize full-blown content strategies or requirements based around SEO needs.
The great thing about hiring an SEO Management VA from 20four7VA is that you can choose the level or depth of expertise you want in your VA. You can also customize not just the level and breadth of VA knowledge but also contract time based on what your business needs right now.
Hiring an SEO management VA can be customized to your business needs. As you grow your SEO VA team, they can work as in-house experts and truly familiarize themselves with your company. This level of familiarity can not only increase personal dedication but also ensure that your SEO strategies yield better results for your business. In this way, hiring an SEO management virtual assistant can be much more effective than outsourcing to an SEO company or getting monthly SEO services.
20four7VA offers SEO management virtual assistant services at an affordable rate. You can book a FREE consultation today and be on your way to hiring the best SEO management VA for you.