Motion Graphics Designer VAImprove your visual branding and make your company memorable by hiring a Motion Graphic Design Virtual Assistant.
What is Graphic and Motion Design?
Motion graphics or motion graphic design is the process of using a combination of animation, video editing, and filmmaking techniques to convey information visually. It differs from traditional graphic design, which is all about static images for print or digital platforms. Motion graphics are seen everywhere today from television, online videos, music videos, feature films, websites, and more.
Motion graphics designers, also called motion designers, often work with video editing software to animate graphics and create transitions between scenes. Motion graphic designers may also produce all of the animations within an individual animated film or video game. Typically, motion graphics enhance other media, such as television shows, films, websites, or live events.
Why Do Businesses Need Motion Graphics Designers?
With clearer screens, faster internet, and better technology, the world has become increasingly visual. Day after day, more and more videos are being produced, and video content consumption has exploded. In fact, Cisco has predicted that by 2022, 82% of consumer internet traffic will be attributed to online videos. This means that brands shouldn’t sleep on the perks of using motion graphics design and animation techniques in their marketing campaigns.
Since businesses are living in a world that is increasingly focused on visuals, it makes sense that they would want to capture their audiences with eye-catching video content. This trend applies not only to entertainment companies but also to all types of businesses, including service-based or product-based companies; even local shoe stores can produce videos explaining how the shoes are made or videos showing how to clean shoes or shine them.
The bonus is that video content has shown better results when it comes to lead generation and conversion rates on social media sites like Facebook, Twitter, and LinkedIn. In fact, HubSpot reported that companies in the technology industry saw the highest engagement (likes, comments, shares) from Facebook videos, with a whopping 96% of all videos posted to the site garnering at least one reaction.
Many marketing teams also use their videos to answer frequently asked questions or educate customers on utilizing certain services or products. A video is worth 1,000 words. After all, it’s not only an opportunity for your company to be more transparent, but it’s also an opportunity for marketing teams to show off their personality.
Using graphic design principles and visual effects, motion graphics designers can turn a boring product or piece of information into an art form that can capture the attention of your intended audience and turn them into leads. From creating explainer videos for each of your services or products to providing your marketing team with enticing videos for social media, a motion graphics designer can truly bring life to your company and marketing videos.
What is a Motion Graphics Virtual Assistant?
While major film and television companies employ their own motion graphics designers to work on motion pictures and television shows, businesses normally don’t have the luxury of having an in-house team of motion designers or even just a single motion designer. Working with motion graphics design and advertising agencies can also get expensive fast. For businesses without a massive video marketing budget, the solution is to hire a motion graphic designer virtual assistant (VA).
A motion graphic designer VA or motion design VA is a contractor or freelance motion designer who can work remotely from anywhere in the world. Your virtual assistant will work alongside you or fellow artists and other team members in your marketing department, creating motion graphics design elements to be used in videos exclusively for your company. To find the right motion graphics designer VA, you need to look closely at their qualifications, including a portfolio, experience with the software you need them for, and various other attributes.
The biggest perk of hiring a VA instead of in-house motion graphics designers is the cost. Since VAs work from their own office or home office, there is no need to hire a full-time staff member and incur the usual overhead costs. There is no need to pay for office space, computers, or even digital products or software; your VA will have their own. A motion design VA’s rate will also be typically lower than an in-house motion graphics designer salary, making them the perfect solution when you’re on a budget.
What Tasks Can a Freelance Motion Graphics Designer VA Do?
Motion graphics designer VAs can do pretty much the same tasks as in-house motion designers. Unless you’re an art director or creative director or a motion graphics designer yourself, however, you might not be familiar with the tasks that a motion designer can do.
Here are some of the common tasks that motion graphic designers do for businesses:
- Create lower thirds and title elements
- Create motion graphics for social media videos, product demos, web series, or other digital assets.
- Create motion graphics for presentations, slide decks, and infographics
- Create animated explainer videos to be used on your company’s website or blog
- Design motion graphics scene backgrounds for photography shoots
- Search Engine Optimization (SEO) & marketing video creation
- Optimize videos created with Adobe After Effects or other editing software for search engine rankings. You can also hire a VA to create videos for marketing campaigns.
- Design motion graphics for live events, television commercials, and other video media.
- Create motion graphic assets at the highest quality possible using the software your company needs them for. For example, if you need your motion designer to use After Effects or Cinema 4D, they should be experienced and knowledgeable about working with those programs.
What Skills Do Motion Graphics Designer Virtual Assistants Need to Have?
If you’re looking for a motion designer virtual assistant to help with your design projects, you must look into their past work and examine their qualifications. Since this is an industry that requires the use of specific applications to get the job done properly, make sure they’ve used the software you need them for before. Here are some important skills to look for when you’re planning to hire virtual motion designers.
Motion design work is rooted in graphic design, so it’s important to hire a motion designer VA with a strong background in how to design graphics and modify graphics to make them fit for motion design. If you’re looking for motion designers with experience, then consider hiring someone who has graphic design skills as well.
Experience with Motion Design Software
You can’t be an effective motion graphics designer VA if you don’t have the software they need to be using to get their jobs done. There are many different types of programs that motion designers use, including Adobe After Effects, Cinema 4D, Nuke, and Maya. Make sure you hire someone who has previous experience with the software your company uses.
No matter what kind of work you want done for your business by a virtual assistant, creativity is one of the most important skills to look out for when you hire someone. Your motion design VA will need to be creative and imaginative when coming up with concepts for your business and making those ideas come to life by creating the graphics and animation you want them to do.
The ability of a motion designer VA to think creatively and work independently can allow you to accomplish more than you would have if you went with a larger team of motion designers.
Another important aspect of motion design is user interface (UI) design. Motion designers must be able to pinpoint what elements on the screen are most relevant and give them more emphasis and make sure that your motion graphics are easy for users to access. Your motion designer VA should also have a good grasp of how colors interact with each other, what the different UI elements are called, and how to position them on the screen appropriately.
Unless you’re hiring a dedicated motion designer VA for your business, you’ll want someone who can do more than one task to see better results with their work. The best way to accomplish this is to hire someone who has previous experience with motion design, graphic design, UI design, and video editing.
Motion graphics designers almost always end up having to change their work in some way based on the kind of computer programs they’re using. If your company uses Adobe After Effects or Cinema 4D, for example, you’ll need to hire a motion designer VA who can use the software and knows how to modify and adjust things on their own.
How Do I Hire the Best Motion Graphic Designers?
There’s an abundance of graphic design and motion design VAs available online to help businesses with their marketing and advertising projects, but finding the right one can be challenging, especially if you’re new to hiring a VA.
Graphic artists, motion graphic design, and multimedia artists in particular need to be vetted carefully to ensure that they know the entire creative process works well with others and meets tight deadlines.
Because there are so many things to consider when hiring a motion graphic design VA, it’s best to hire a VA from a reputable virtual staffing agency like 20four7VA. At 20four7VA, we vet the VAs and check their skills match the job description before sending them to you. This saves you plenty of time from reviewing dozens of resumes. We also help you out with scheduling interviews with the candidates and with the onboarding process.