Motion Graphics Designer VA

Motion graphics or motion graphic design is the process of using a combination of animation, video editing, and filmmaking techniques to convey information visually. It differs from graphic design, which is all about static images for print or digital platforms. Motion graphics can be seen everywhere, from television, online videos, music videos, feature films, websites, and more.

Motion graphics designers, also called motion designers, use editing software to create videos for various purposes. They may produce all the animations within a film or video game but can also help create motion graphics for businesses. You can find motion designers in almost any industry, including advertising, entertainment, education, and healthcare.

With clearer screens, faster internet, and better technology, the world has become increasingly visual. Every day, more and more videos are produced, and video content consumption has exploded. Even in social media, short-form videos on platforms like Instagram and TikTok are taking center stage.

If you want to convey your brand’s message, you can’t rely on static images alone. Videos enable you to capture attention, evoke emotions, and tell stories in a way that images simply cannot. Motion graphics or videos should be key to your marketing efforts to ensure deeper engagement and better visibility.

With all this said, it’s important to recognize that not everyone can navigate motion graphics design tools. You must have the right talent on your team to help you create the visuals you need. Luckily, there’s a practical and cost-efficient solution for you: hiring a motion graphics designer virtual assistant.

While major film and television companies employ their own motion graphics designers to work on motion pictures and television shows, businesses normally don’t have the luxury of having an in-house team of motion designers or even just a single motion designer. Working with advertising and motion graphics agencies can also get expensive fast. For businesses without a massive video marketing budget, the solution is to hire a motion graphic designer virtual assistant (VA).

A motion graphic designer VA or motion design VA is a contractor or freelance motion designer who can work remotely from anywhere in the world. Your virtual assistant will work alongside you or fellow artists and other team members in your marketing department, creating motion graphics design elements to be used in videos exclusively for your company. To find the right motion graphics designer VA, you need to look closely at their qualifications, including a portfolio, experience with the software you need them for, and various other attributes.

A big perk of hiring a VA instead of an in-house motion graphics artist is the cost savings. Since VAs work from their own office or home office, there is no need to hire a full-time staff member and incur the usual overhead costs. There is no need to pay for office space, computers, or even digital products or software; your video graphics design VA will have their own. A motion design VA’s rate will also be typically lower than an in-house motion graphics designer salary, making them the perfect solution when you’re on a budget.

Motion graphics designer VAs can do pretty much the same tasks as in-house motion designers. Unless you’re a creative or a motion graphics designer yourself, you might not be familiar with the tasks that a motion designer can do.

Here are some of the common tasks that motion graphic designers do for businesses:

• Create motion graphics for social media
• Craft educational or engaging assets, such as product demos and web series
• Make videos for presentations, slide decks, and infographics
• Create animated explainer videos to be used on corporate websites or blogs
• Design motion graphics scene backgrounds for photography shoots
• Search Engine Optimization (SEO) & marketing video creation
• Optimize videos created with Adobe After Effects or other editing software for search engine rankings. You can also hire a VA to create videos for marketing campaigns.
• Design motion graphics for live events, television commercials, and other video media
• Edit raw footage for different video requirements
• Video trimming
• And more

When hiring motion graphics design services, consider candidates’ past work experiences and qualifications. This role also requires motion graphics design software and applications, so it’s crucial to find someone who can navigate the essential tools to get the job done.

Graphic Design

Motion design work is rooted in graphic design, so it’s important to hire a motion designer VA with a strong background in how to design graphics and modify graphics to make them fit for motion design. Consider hiring an experienced multimedia virtual assistant. You never know when their graphic design skills will come in handy.

Experience with Motion Design Software

There are different options when it comes to software for motion graphics. One client may use Adobe After Effects, while another can be using Cinema 4D. Make sure to hire a versatile motion graphics designer VA. It’s best if they are familiar with the motion graphics programs you prefer; hiring the right VA can help shorten the learning curve and cut down on training time.

Creativity

Creativity is one of the most essential skills you need to be on the lookout for when it comes to getting virtual motion graphics services. Your motion design VA must be creative and imaginative when coming up with concepts for your business and making those ideas come to life.

Knowledge of UI Design

Another important aspect of motion design is user interface (UI) design. The best motion designers must be able to pinpoint what elements on the screen are most relevant and give them more emphasis. They make sure that your motion graphics are easy for users to access and understand.

Your motion graphic animation services VA should also have a good grasp of how colors interact with each other, what the different UI elements are called, and how to position them on the screen appropriately.

There’s an abundance of graphic design and motion design VAs available online to help businesses with their marketing and advertising projects, but finding the right one can be challenging, especially if you’re new to hiring a VA. Graphic artists, motion graphic design, and multimedia artists in particular need to be vetted carefully to ensure that they know the entire creative process works well with others and meets tight deadlines.

Because there are so many things to consider when hiring a motion graphic design VA, it’s best to hire a VA from a reputable virtual staffing agency like 20four7VA. At 20four7VA, we vet the VAs and check their skills match the job description before sending them to you. This saves you plenty of time from reviewing dozens of resumes.

Plus, our services don’t stop at screening VAs. We’ll also help you schedule interviews with the candidates and onboard the VA you hire.