VA Close-up: What Does a WordPress Virtual Assistant Do?

“First impressions matter.”

When it comes to today’s digital marketplace, this saying has never been more true. Your website is one of the first points of contact for potential customers. The way your website looks and feels is how your audience can perceive your brand or business.

In a sense, your online home can make or break a potential customer’s decision to trust you, engage with your content, or make a purchase. This is why maintaining a professional, functional, and engaging website should be a top priority for any modern business.

Among the many website-building platforms available, WordPress is the most popular. In fact, more than 43% of websites, from blogs to corporate sites, run on this software. There’s a high chance that a website you recently visited was powered by WordPress.

It’s clear that WordPress is the sensible choice for businesses looking to build or boost their online presence. However, navigating this tool is no simple task. The work doesn’t end when you launch your website; you need ongoing updates, optimization, and maintenance to remain competitive. Doing this on your own takes significant time and expertise. It can also keep you from working on the core parts of your business.

Fortunately, you can rely on a professional like a WordPress virtual assistant (VA) to effectively maintain your online presence. But what does a WordPress virtual assistant do, and how can they impact your business? Let’s explore this VA specialization.

Why your website matters

Before diving into what a WordPress VA can do for you, it’s essential to appreciate the importance of a well-made and optimized website. Your website serves a variety of functions, such as your online storefront, marketing tool, information hub, and digital store.

• Building credibility and trust

A well-designed, professional website makes a lasting impression. It helps build an image of a legitimate and reliable brand. The way your page looks and operates can quickly make (or break) a visitor’s trust.

But it’s not just human visitors you need to impress. Your website must also meet the qualities that search engine crawlers look for. These crawlers determine your site’s relevance and quality by evaluating factors such as mobile responsiveness, security, and well-structured content. When both humans and crawlers deem your website trustworthy, it sets a strong foundation for attracting traffic, converting leads, and eventual business growth.

• Driving conversion and revenue

Your website is where the action happens, whether that action means booking an appointment or buying your product. A strategically built website can guide visitors through the ideal buyer’s journey, increasing the chances of conversion.

• Round-the-clock presence

Unlike a physical store, your online address is open 24/7. Visitors can explore your page long after the traditional office hours. They can explore your products and services, read client testimonials, and even make a purchase anytime.

This consistent availability ensures that you never miss opportunities to connect with your audience, regardless of their schedule or time zone. The round-the-clock presence allows you to generate leads and revenue when your team is offline. Having a hardworking website gives you a competitive edge against your counterparts who lack an effective online presence.

• Stand out from the crowd

With millions of businesses online, it’s important to differentiate your brand. A website should be able to showcase what you have to offer and the things that make your brand unique.

A website is not just a page to publish your contact details. It’s the perfect platform to communicate your story and demonstrate the value you bring or can bring to customers. The right website can position your business as the preferred choice in a marketplace as crowded as the internet.

Now that we’ve established why your website matters, let’s look at how a WordPress virtual assistant can help you build and maintain one that works for your business.

What is a WordPress virtual assistant?

A WordPress virtual assistant (VA) is a type of VA who specializes in creating and managing WordPress websites. Unlike a general VA who may handle a wide range of clerical or back-office tasks, a WordPress VA has a specific focus: your website.

WordPress VAs are technically proficient and well-versed in the platform. They understand how to work with the many features, including themes, plugins, content management tools, and basic coding to ensure your site is functional, secure, and user-friendly.

Aside from their technical skills, WordPress VAs are also creative. Aside from functioning well, your website needs to be aesthetically pleasing and polished. This is why many WordPress VAs have basic graphic design skills and an understanding of visual design principles. They know how to choose the right elements, layouts, and design features that best align with your brand and appeal to your target audience.

Curious about VA staffing? Schedule a free consultation call with the 20four7VA team to learn more about how working with a VA can impact your operations.

Key benefits of working with a WordPress VA

A WordPress VA will be your partner in building a strong and effective online presence. Here are some of the key benefits:

• Cost-effective website management

Hiring a full-time, onsite web developer or outsourcing to an agency can be expensive. But when you hire a WordPress virtual assistant, you can get professional website support at a fraction of the cost.

Compared to traditional hiring methods, VA staffing offers a more budget-friendly solution. Virtual assistants work remotely, eliminating overhead expenses like office space and new equipment. You also have the flexibility to choose the number of hours or level of support you need, whether it’s for a one-time project or ongoing website maintenance.

• Time-saving

Even with a powerful tool like WordPress, building a website takes time. Plus, the work doesn’t stop there. Your website needs continuous maintenance to ensure it’s always running smoothly. A VA can take on this part of your operations, including regularly updating content and conducting system audits, freeing you up to focus on core business activities.

• Better website performance

Working with a WordPress virtual assistant isn’t just about saving time or money. It also means confidently putting your website in good, capable hands.

WordPress VAs have the right combination of skills to ensure your website runs securely and smoothly. Their work helps you improve your website’s performance across the board, from ensuring users have a positive experience visiting your website to boosting your search engine rankings.

• Ongoing support

You should treat your website as a project that’s always “in progress.” Your WordPress VA is in charge of this project, providing regular updates and audits. They also keep themselves updated with the best practices and trends in the website design and management fields to ensure your online address is never lagging behind.

• Access to global talent

VA staffing gives you access to skilled professionals from around the world. By expanding your talent pool and eliminating geographical limitations, you can focus on finding the right fit for your business regardless of location.

Ready to find your virtual WordPress assistant? Book a free consultation session with our team to start your search.

What does a WordPress virtual assistant do?

A WordPress virtual assistant can handle a wide range of tasks related to website creation and management. While the scope of work may vary based on their client’s specific needs, here are some of the common tasks a WordPress VA can work on:

Website setup and customization

• Installing and configuring WordPress
• Selecting and customizing themes based on the client brief
• Setting up essential pages (Home, About, Contact, etc.)
• Applying User Experience (UX) design principles and best practices

Content management

• Uploading and formatting website content (e.g., blog posts, announcements, etc.)
• Adding images, videos, and downloadable files
• Creating or updating product pages for eCommerce sites
• Plugin and theme management
• Installing, updating, and troubleshooting plugins
• Ensuring theme compatibility with your website functionality

Basic SEO implementation

• Optimizing titles, meta descriptions, and other SEO elements
• Structuring content (e.g., headings, linking, bullet points, etc.)
• Managing SEO plugins like Yoast or All in One SEO
• Website maintenance and security
• Performing regular backups
• Updating WordPress core, themes, and plugins
• Monitoring website uptime, security, and loading speed
• Installing and configuring security plugins
• Setting up user roles and permissions.

eCommerce support

• Adding and managing products, prices, and descriptions
• Setting up payment gateways and shipping options
• Handling customer inquiries and order updates

Analytics and reporting

• Connecting your website to Google Analytics
• Tracking performance metrics, such as traffic and bounce rate
• Generating and submitting regular reports to stakeholders
• Recommend website improvements

A skilled WordPress VA combines technical know-how, design sense, and marketing awareness to produce a website that performs. Book a free consultation call with the 20four7VA team to find your own WordPress VA today.

Hire a WordPress virtual assistant with 20four7VA

You can rely on a skilled WordPress VA to take on the important duties of managing your website and boosting your online presence. Their unique combination of skills brings real value to your business. They create and maintain a website that ticks all the boxes: functional, visually appealing, secure, and optimized.

If you’re ready to unlock your website’s potential with a WordPress VA, it’s best to partner with a reliable remote staffing agency like 20four7VA. “We’ll help you find a qualified WordPress virtual assistant who fits your needs,” shares Chin Espiritu, 20four7VA’s Sales Director. “Plus, we offer end-to-end services, making VA staffing a breeze for you.”

• Free VA pairing services
• Assigned account manager
• VA skills assessment and training
• VA onboarding
• IT helpdesk
• Weekly pay processing
• And more

With 20four7VA, you can focus on growing your business while we take care of your online address. Book a free consultation call today to get started!

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