Digital Marketing Virtual AssistantA Digital Marketing Virtual Assistant can help improve brand visibility and increase leads for your business.
What is Digital Marketing?
These days, whether you’re a small business or a large corporation, having a digital marketing strategy is essential. Digital Marketing is a form of marketing that uses mostly digital or online strategies to connect with current and prospective customers. There are many ways to leverage digital technology, including social media platforms, blogging, search engine optimization (SEO), email marketing, content management systems (CMS) for websites, online advertisements through PPC or display ads, video content, web design, website development, and much more.
So, why do businesses need to invest in a digital marketing strategy? Statistics show that 81% of people use the web to research products and services before purchasing. There are also roughly 3.8 billion social media users worldwide, about 48 percent of the current world population. On top of that, people check their emails four times a day on average outside working hours and more frequently while at work.
As a result of the widespread use of the internet, many businesses are optimizing their websites through content marketing, SEO, building a sales funnel, sending marketing emails, doing paid ads, and engaging in social media marketing efforts to make it as easy as possible for visitors to find the information they need online. It’s only natural that businesses invest more in digital marketing to take advantage of the exploding customer base using technology to engage with brands like never before.
What is a Digital Marketing Virtual Assistant?
Because of the sheer number of online marketing chores that a business needs to do to have an effective marketing campaign, hiring a digital marketing virtual assistant to help is vital. A designated digital marketing VA can handle all your company’s digital marketing tasks so you can focus on actually growing your business.
A digital marketing virtual assistant is a remote worker who provides services typically performed by an in-house employee or contractor. They manage social media accounts, write blog posts for clients, do keyword research, create an email marketing strategy, work on search engine optimization (SEO), do website management, do PPC campaign management (Facebook ads, Google ads, etc.), and handle other related tasks.
When you hire a digital marketing virtual assistant, you get the opportunity to scale your business up or down rapidly. This is why hiring a virtual assistant specializing in digital marketing has become a popular alternative to hiring a full-time staff member. It’s also a great chance for talented freelancers and entrepreneurs to make a living online with a flexible schedule from virtually anywhere in the world.
There are many benefits of using virtual assistants to support your business.
- A digital marketing VA can save you time and money by taking over daily tasks that would otherwise take up your valuable hours. This allows you to focus more on growing other aspects of your business, such as sales or partnerships.
- A VA can be much more cost-effective than hiring a full-time or part-time employee, who would need benefits and a salary. If you hire the VA from us, you even get free HR, payroll, training, and IT support.
- Choosing to hire a VA for your business instead of local talent allows you to hire for full-time, part-time, or project-based jobs and switch things up depending on your particular needs at any given time.
- Digital marketing VAs can provide much-needed support for your in-house team so they can focus on their jobs.
- Virtual assistants are greater for a business of any size because it’s easier to hire a VA that will fit your team to a tee, whether you run a hybrid workforce or a purely virtual one.
What Tasks Can a Digital Marketing Virtual Assistant Do?
A digital marketing virtual assistant can work on various marketing tasks depending on their previous experience, education, and training. Some of these tasks can include:
Social Media Management
You can hire a virtual assistant to work on your social media marketing, particularly creating graphics and writing captions for your social media posts, scheduling social media posts, monitoring engagement, and responding to comments on your social media accounts like Facebook, Instagram, LinkedIn, and more.
A digital marketing virtual assistant can help business owners draft and implement an email marketing strategy as well. If you already have a strategy, they can help create email campaigns and any other email content (such as customer newsletters and transactional emails like password resets or receipts) you need.
Content creation plays a big part in the marketing efforts of any business. A digital marketing virtual assistant can help you write blog posts, eBooks, whitepapers, and website content. They can also help make website management easier by uploading your blog posts and other web content directly on your website for you. These content marketing efforts will go a long way to boost your online presence and improve your brand reputation.
Search Engine Optimization
A digital marketing virtual assistant who is well-versed in SEO can do keyword research, on-page and off-page link building, and other time-consuming but essential SEO tactics for your business. These will help optimize your blog posts and web content to boost your online presence and improve your ranking on search engine results pages. They can even help optimize content for your Facebook or Google ads. This can help funnel a bigger audience to your website and be a major lead generation tool.
Sales Funnel Creation
A sales funnel is a series of actionable steps you can take to move visitors through your sales cycle and make them interested in what you’re offering. Business owners who are serious about getting more leads and clients definitely need a sales funnel. A virtual assistant who specializes in digital marketing can help create your sales funnel and lead nurturing efforts like email campaigns, blog content, and social media posts that will further enhance the success of your online marketing campaign.
PPC Campaign Management
Paid ads on Facebook, Google, Instagram, LinkedIn, Youtube, TikTok, and other platforms are becoming more and more prevalent these days. But while running ads for your business or company online brings plenty of benefits, it’s a time-consuming process that requires paid marketing experience. A good PPC campaign manager knows how to create ads that will get you not just any customer but the right clients. It’s better to get a digital marketing virtual assistant who’s dedicated to this task.
Graphic Design and Video Production
Digital marketing requires plenty of written and visual content, so it’s important to hire a digital marketing assistant skilled in graphic design and video production as well. A VA specializing in graphic design can create beautiful imagery for your website and social profiles. They can also produce exciting videos that can improve customer experience on your website and encourage engagement on social media.
Take note that while there are some exceptional VAs who can do most, if not all, of these, hiring a single full-time digital marketing assistant to do all of these tasks is still not a good idea. You want to for a team of VAs composed of people with different specializations. This way, you can create a well-rounded digital team for your company. The better and more complete your team is, the better your business will fare in terms of improving your web presence, dominating search results, gaining an audience, retaining clients, and increasing sales.
What Skills Does a Digital Marketing Virtual Assistant Need to Have?
Virtual Assistants need to have a wide range of skills, depending on what they’re being asked to work on. If you need a social media manager, they’ll need to know how to manage all the major social channels and create engaging content on a regular basis. If you need to hire a digital marketing assistant for website content creation, they need to have impeccable writing skills and basic SEO knowledge. On the other hand, if you need an SEO or PPC marketing assistant, then they have to be well-versed in Google Analytics, paid ads platforms, and other necessary tools or software needed to improve your web presence.
But more than knowing all these hard skills, a business owner must also look at the soft skills of a marketing assistant before hiring them. Here are some key soft skills to look for when you hire a digital marketing virtual assistant.
Ability to Work Well Under Pressure
A digital marketing virtual assistant who can work well under pressure can handle the stress of deadlines which is pretty important in this field. Digital marketing is a fast-paced field, and it requires the ability to work well without micromanagement.
Strong Work Ethic
You must also make sure that your marketing assistant has a strong work ethic. They should be self-motivated and eager to learn new things at all times. A digital marketing virtual assistant who does not have a strong work ethic will not be able to handle the pressure of an ever-changing work environment.
To succeed in this field, you also need to hire a marketing assistant with a positive attitude. They should be fun to work with and always ready to find the silver lining in every situation. A digital marketing virtual assistant with a negative outlook on things will only bring down morale and reduce productivity levels for everyone else in the team.
Proactiveness and Curiosity
When you are always on the go, it’s important to have a proactive marketing assistant. They should be able to anticipate your needs and even suggest changes or new ideas on how they can help out more. In the same way, a digital marketing virtual assistant with an inquisitive nature will always seek to learn more about their field and improve their skill set.
Effective Communication Skills
You must make sure that your marketing assistant has effective communication skills. They should be able to express their thoughts clearly through written words and verbal communication. This can help them translate complex marketing ideas into easy-to-understand content that anyone from the business owner to the target audience will easily understand.
Last but not least, your digital marketing VA must be able to understand the needs of your clients. They should be able to create content that truly resonates with your client or customer profile to ensure that your marketing efforts will have an impact on potential clients.
How Do I Hire a Digital Marketing Virtual Assistant?
Now that you know how hiring online digital marketing support benefits your business, whether you’re a small business or a large company, it’s time to look at where or how to hire the right VAs.
The truth is, while there are so many people looking for a digital marketing job online, finding skilled digital marketing VAs is not that easy. For a business owner who’s swamped with so many tasks, it’s highly inconvenient to search through dozens of Facebook groups or job boards just to find a good VA lead. Not only that, but the process of scheduling a call to interview an applicant is very time-consuming as well. Even after finishing all the interviews and finally choosing a VA to hire, you still have to onboard them, manage their hours, train them, process their pay, and so on.
To make the process easy for you and to enable you to achieve work-life balance faster, work with a trusted virtual staffing provider like 20four7VA instead. We pre-screen and train our VAs before endorsing them to a client, and we help each client through every step of the process to make things as easy as possible. We also provide you with VA candidates free of charge; you only need to pay when your VA starts working for you.
Ready to build your digital marketing support team? Get started by booking a free Business Growth Call with us! Let us hire for you so you can focus on growing your business.