Digital Marketing Virtual Assistant

These days, whether you’re a small business or a large corporation, having a digital marketing strategy is essential. Digital Marketing is a form of marketing that utilizes modern tools and digital strategy to connect with their target audience. There are many ways to leverage modern technology for business, including social media platforms, blogging, search engine optimization (SEO), email marketing, content management systems (CMS) for websites, online advertisements through PPC or display ads, video content, web design, website development, and much more.

So, why do businesses need to invest in a digital marketing strategy? Statistics show that 81% of people use the web to research products and services before purchasing. There are also roughly 3.8 billion social media users worldwide, about 48 percent of the current world population. On top of that, people check their emails four times a day on average outside working hours and more frequently while at work.

As a result of the widespread use of the internet, many businesses are optimizing their websites through content marketing, SEO, building a sales funnel, sending marketing emails, doing paid ads, and engaging in social media marketing efforts to make it as easy as possible for visitors to find the information they need online. It’s only natural that businesses invest more in digital marketing to take advantage of the exploding customer base using technology to engage with brands like never before.

The large volume of online marketing chores a business needs to do to have an effective marketing campaign can be a challenge. To help overcome this challenge, hiring a digital marketing virtual assistant is a must. A designated digital marketing VA can handle all your company’s digital marketing tasks so you can focus on actually growing your business.

A digital marketing virtual assistant is a remote worker who provides services typically performed by an in-house employee or contractor. They can work on many tasks, including social media account management, content writing, keyword research, email marketing, search engine optimization (SEO), website management, PPC campaign management (Facebook ads, Google ads, etc.), and other tasks under the digital marketing umbrella.

Aside from checking more tasks off your to-do list, here are some of the many benefits of using virtual digital marketing assistants to support your business:

• A digital marketing VA can save you time and energy by taking over daily tasks that would otherwise take up your valuable hours. This allows you to focus more on growing other aspects of your business that need your attention.
• A virtual assistant for digital marketing can be much more cost-effective than hiring a full-time or part-time employee who would need benefits and a salary. If you hire an online marketing VA from us, you even get free HR, payroll, training, and IT support.
• Choosing to hire a digital marketing VA for your business instead of local talent allows you to hire on a full-time, part-time, or per-project basis. It allows you to adjust quickly depending on your particular staffing needs at any given time.
• Digital marketing VAs can provide much-needed expert support for your in-house team so they can focus on their core responsibilities.
• Virtual assistants are suitable for businesses of any size. Because you’re choosing from a global talent pool, it can be less challenging to hire a virtual assistant who fits your business needs and setup, whether you run a hybrid workforce or a purely virtual one.

A digital marketing virtual assistant can work on various marketing tasks depending on their previous experience, education, and training. Some of these tasks can include:

Social Media Management

You can hire a social media virtual assistant to work on your social media marketing, including creating graphics and copywriting. They can also handle more time-intensive tasks like scheduling social media posts, monitoring engagement, and responding to comments on your social media accounts like Facebook, Instagram, LinkedIn, and more.

Email Marketing

A virtual marketing assistant can help business owners draft and implement an email marketing strategy. If you already have a plan in place, they can help set things into motion. Your VA can create email campaigns and any other email content (such as customer newsletters and transactional emails like password resets or receipts) you need.

Content Marketing

Content creation plays a big part in marketing efforts. A virtual digital marketing assistant can help you write blog posts, eBooks, whitepapers, and website content. They can also help make website management easier by uploading your blog posts and other web content directly to your website. These content marketing efforts will go a long way to boost your online presence and improve your brand reputation.

Search Engine Optimization

A digital marketing virtual assistant who is well-versed in SEO can do keyword research, on-page and off-page link building, and other time-consuming but essential SEO tactics for your business. These will help optimize your blog posts and web content to boost your online presence and improve your ranking on search engine results pages. They can even help optimize content for your Facebook or Google ads. This can help funnel a bigger audience to your website and be a major lead generation tool.

Sales Funnel Creation

A sales funnel is a series of actionable steps you can take to move visitors through your sales cycle and make them interested in what you’re offering. Business owners who are serious about getting more leads and clients need this critical sales tool. A virtual assistant for marketing can help create your sales funnel and lead nurturing efforts like email campaigns, blog content, and social media posts that will further enhance the success of your online marketing campaign.

PPC Campaign Management

Paid ads on Facebook, Google, Instagram, LinkedIn, YouTube, TikTok, and other platforms are becoming more and more prevalent these days. But while running ads for your business or company online brings plenty of benefits, it’s time-consuming and requires paid marketing experience. It’s best to find a VA or a skilled PPC campaign manager who can create ads that will get you not just any customer but the right clients.

Graphic Design and Video Production

Digital marketing requires plenty of visual content. To help keep up with your need for static and video assets, hire a digital marketing assistant with graphic design and video editing skills. This type of marketing VA can create beautiful and on-brand imagery for your online efforts. They can also produce engaging and relevant videos to help you carve your place in a highly competitive digital marketing arena.

If you plan to delegate all your digital marketing needs, hiring a single full-time digital marketing assistant may not be the way to go. While there are some exceptional digital marketing virtual assistants who can do most, if not all, marketing tasks, it may be best to hire a VA team instead.

By hiring a VA team composed of remote talents with different specializations, you can create a well-rounded digital team for your company. The better and more complete your team is, the more successful your business can be. Hiring quality talents brings you closer to reaching your business goals, including improving your web presence, dominating search results, boosting online engagements, retaining more clients, and increasing sales.

Virtual Assistants need to have a wide range of skills, depending on what they’re being asked to work on. If you need a social media manager, they’ll need to know how to manage all the major social channels and create engaging content on a regular basis. If you need to hire a digital marketing assistant for website content creation, they need to have impeccable writing skills and basic SEO knowledge. On the other hand, if you need an SEO or PPC marketing assistant, then they have to be well-versed in Google Analytics, paid ads platforms, and other necessary VA tools or software needed to improve your web presence.

However, more than knowing all these hard skills, a business owner must also look at the soft skills of a marketing assistant before hiring them. Here are some key soft skills to look for when you hire a digital marketing virtual assistant.

Ability to Work Well Under Pressure

A digital marketing virtual assistant who can work well under pressure and handle the stress of deadlines is pretty important in this field. Digital marketing is a fast-paced field that requires the ability to work well without micromanagement.

Strong Work Ethic

You must also ensure that your marketing assistant’s work ethic matches your and your team’s. They should be self-motivated and eager to learn new things at all times. An online marketing virtual assistant who does not have a strong work ethic will not be able to handle the pressure of an ever-changing work environment.

Positive Attitude

To succeed in this field, you also need to hire a marketing assistant with a positive attitude. They should be fun to work with and always ready to find the silver lining in every situation. A digital marketing virtual assistant with a negative outlook on things will only bring down morale and reduce productivity levels for everyone else on the team.

Proactiveness and Curiosity

When you are always on the go, it’s important to have a proactive marketing assistant. They should be able to anticipate your needs and suggest changes or new ideas on how they can help out more. In the same way, a digital marketing virtual assistant with an inquisitive nature will always seek to learn more about their field and improve their skill set.

Effective Communication Skills

You must make sure that your marketing assistant has effective communication skills. They should be able to express their thoughts clearly through written words and verbal communication. This can help them translate complex marketing ideas into easy-to-understand content that anyone from the business owner to the target audience will easily understand.

Customer-centric

Lastly, your virtual marketing assistant must genuinely care about and understand your clients’ needs. They should be able to create content that truly resonates with your client or customer profile to ensure that your marketing efforts will impact potential clients.

Now that you know how hiring online digital marketing support benefits your business and the top skills you must look for, it’s time to look at where or how to hire the right VAs.

The truth is, while there are so many people looking for a digital marketing job online, finding skilled digital marketing VAs is not that easy. For a business owner who’s swamped with so many tasks, it’s highly inconvenient to search through dozens of Facebook groups or job boards just to find a good VA lead. Not only that, but the process of scheduling a call to interview an applicant is very time-consuming as well. Even after finishing all the interviews and finally choosing a VA to hire, you still have to onboard them, manage their hours, train them, process their pay, and so on.

To make the process easy for you and to enable you to achieve work-life balance faster, work with a trusted virtual staffing provider like 20four7VA instead. We pre-screen and train our VAs before endorsing them to a client, and we help each client through every step of the process to make things as easy as possible. We also provide you with VA candidates free of charge; you only need to pay when your VA starts working for you.

Ready to build your digital marketing support team? Get started by booking a free Business Growth Call with us! Let us hire for you so you can focus on growing your business.