Real estate can be a hectic field. Beyond open houses and contract signings, real estate professionals like you must deal with routine and behind-the-scenes tasks like real estate lead generation.

Tasks like managing databases and cold-calling can be time-consuming and even draining. These tasks are important but tend to take up too many hours out of a real estate agent’s workweek. They can keep real estate agents from focusing on the things they do best.

But you don’t have to do it alone. If you’re wondering how to generate leads in real estate, a particularly competitive field, why not hire a real estate lead generator virtual assistant (VA)?

What is a real estate lead generation VA?

A virtual assistant or VA is a remote professional who provides support to their clients from the comfort of their own home or remote office. You can find VAs with varying work experiences and skill sets. There are generalist VAs who offer basic back-office support. There are also VAs focusing on niche areas, including eCommerce, IT services, and, of course, real estate lead generation.

This specific type of VA can generate leads real estate agents need for their sales pipelines. Real estate lead gen VAs can take over the whole lead generation process. They find potential clients through various platforms using lead generation tools and predefined qualification criteria. They help ensure real estate companies have an ongoing stream of quality leads that they can convert to actual clients.

Hire a top-tier lead generation VA and fill up your sales pipelines. Schedule a free call with our Client Experience Team to kickstart your VA staffing journey.

Why work with a lead generation VA?

Remote staffing solutions are excellent for any type of business. Real estate businesses, in particular, can greatly benefit from this cost-effective and flexible alternative staffing solution.

• Save time

Lead generation is an important starting point of the sales process. It can make or break a company’s sales strategy execution. Unfortunately, it is quite time-consuming. Scouring various platforms and qualifying leads can take up a lot of space in your busy calendar. By hiring VAs for lead generation real estate experts like you can take back control of your schedule and allocate time to things that need your immediate attention.

• Cost-effective staffing solution

You can work with skilled professionals at a fraction of the cost of hiring in-house or in-office employees. By hiring a VA, you can generate leads for real estate opportunities without having to worry about the typical costs that come with adding in-office employees. “VAs have their own tools and remote office,” shares Jen del Rosario, 20four7VA’s Executive Director of Operations. “You don’t have to spend extra on additional office space and equipment.” Instead, you can invest in onboarding and training your VAs so they’re more well-equipped to provide the support you need. You can also say goodbye to other expenses like transportation and meal allowances, additional utility fees, etc.

• Gain access to global talent

Remote staffing opens up your business to literally a world of talent. Without geographical limits, you’re more likely to hire the people you need regardless of how close or far they live from your physical office.
Hiring global talent doesn’t just allow you to find experts who know how to generate real estate leads for your business. It also increases diversity within your team, welcoming new perspectives and experiences. Doing so fosters more open knowledge-sharing and creative problem-solving.

• Focus on core tasks

With the right lead gen VA, you can finally focus on the things you do best. This is good news for both you and the real estate agency you’re leading. You’ll have the right person on the team with whom you can share your workload. At the same time, your business can benefit because you’ll have more time and energy to focus on more high-level responsibilities, ranging from talent development to finding new growth opportunities.

• Expand your operations

Expansion can mean increasing your capacity within your current market or increasing your footprint by reaching out to other markets. Both scenarios will require more help. With lead generation virtual assistants, you can get more hands on deck. Hiring a virtual assistant or even a complete VA team allows you to generate more leads and cater to more clients. They’ll provide the services you need to expand your operations more sustainably.

Ready to find the best real estate lead generation VA for your business? Book a free consultation call today.

Tips for working with a real estate lead generation VA

A real estate VA can be the missing piece of your real estate agency’s puzzle. To maximize this excellent staffing alternative, make sure to try these tried-and-tested tips as shared by 20four7VA’s Director of HR and Recruitment, Cath Castro:

• Define your expectations

“It’s important to have clear objectives with any business move, including staffing,” advises Cath. Make sure to define your expectations and what you plan to get out of hiring a remote talent. This step serves as your jumping-off point and sets the tone for the rest of your journey with working with a VA.

You have to list down the tasks you plan to delegate. At the same time, you need to set realistic and measurable goals. Doing so will help you measure whether or not the whole process has been effective and helpful to you and your business. Of course, it’s crucial to communicate these expectations with your VA as early as possible to ensure that they know the role they play in achieving your business goals.

• Have a thorough selection process

Just like with in-office hires, you need to invest time and energy in your VA hiring process. Virtual assistants have varying levels of experience, skills, and core principles that you need to assess.

These are some of the qualities you need to look for in a real estate virtual assistant:

• Strong communication skills
• Proficiency in CRM and lead generation systems
• Attention to detail
• Problem-solving skills
• Good time management skills
• Relevant experience in the real estate industry
• Adaptability

• Onboard and train your VA

“Never skip onboarding,” warns Cath. “This step is a great way to welcome your new VA. It also helps set them up for success.” The onboarding phase includes aligning on company and individual KPIs, introduction to the working team, providing access to the necessary tools, and systems training.

• Foster a collaborative work environment

One common challenge that those new to VA staffing experience is the lack of collaboration and communication. But this can be easily addressed by making sure the whole team has access to the right communication and project management tools.

Your VA may work in a different time zone, but that doesn’t mean you cannot maintain a collaborative working relationship. By keeping communication lines open, your VA can reach out to you, whether synchronously or asynchronously. Project management tools also provide both parties with visibility on the status of tasks, the progress of projects, and any workload concerns.

• Evaluate and adapt

You must also foster a culture of providing and welcoming feedback. A positive feedback culture allows for improvements in various areas and paves the way for sustainable success. Aside from regular feedback sessions, make sure to have periodic VA performance evaluations.

It’s also crucial not to be too rigid when achieving success, especially in a dynamic business landscape. Based on evaluation results and feedback, you may need to make adjustments. Such adjustments may come in the form of recalibrated goals, reassigned responsibilities, and so on.

Partner with a trusted remote staffing agency

Lastly, you don’t have to navigate remote staffing on your own. You can work with a trusted VA staffing business like 20four7VA to ensure you reap the many benefits of this staffing method.

20four7VA is an award-winning VA company. Our fully remote and distributed team of experts makes it possible for our clients to get tailored remote staffing solutions. We’ve helped thousands of clients across various industries grow through our services. Our clientele includes businesses in eCommerce, telehealth, accounting, and real estate. With our team of remote staffing experts, we make it easier and more effective than ever to work with global remote talents. Through the decade, we’ve developed (and are continuing to improve!) our formula for top-tier remote staffing services, which includes:

• Free client-VA matching
• Access to our global talent pool
• VA onboarding assistance
• In-house training and upskilling
• Performance management
• Payroll processing
• IT helpdesk
• Dedicated account management
• And more!

The real estate world can be cutthroat and overwhelming. Getting ahead of the competition may seem out of reach. However, you can grow in a highly competitive real estate arena with the right support.

Hiring a skilled real estate lead generation VA and applying tried-and-tested VA staffing practices can help you generate more quality leads and uncover valuable business opportunities. But if you want to make your VA staffing journey much more effective and hassle-free, working with a reputable remote staffing company like 20four7VA is a must.

So, what are you waiting for? Get started on your path toward real estate supremacy with award-winning, customizable, and cost-effective remote staffing solutions. Book an appointment with our Client Experience Team today!