4 Retargeting Opportunities You Can’t Afford to Overlook
Have you ever visited a website, spent time browsing products, and eventually did not buy anything? Well, you are not alone in having such an experience. According to research, 98% of a website’s visitors won’t make a purchase, sign up, or even complete a form. Now, wouldn’t it be such a waste if you can’t tap into this 98%?
Retargeting is an online business marketing strategy that allows you to track users who have visited your website before and expose them to your products or services again. This is to compel them to make a purchase, sign up to your email list, complete your contact form, and so on. If you want to know more about retargeting opportunities that you can’t afford to overlook, read on.
Cost-Efficient Targeting
One way to make sure that your ads are being used effectively is to know that they are reaching the right people. You don’t want your ads to be found on websites that potential customers will never visit, right? With retargeting, you can guarantee that the person that is being exposed to your ads is already interested in your products or services. The user visited your website, after all, which makes him or her likely to make a purchase.
Higher Engagement
The work is not yet done after you have improved your website ranking in Google and other search engines. You also have to ensure that the visitors are staying longer on your site. Retargeting allows your business to reconnect with users that are probably interested in what you sell and what you say. This will directly translate to higher engagement and better average time spent on your website.
Expanding Your Marketing Reach
If you are not happy anymore with the amount of reach you get from Facebook ads or Google Adwords, retargeting is your next best option. This strategy can help you expand your business’ marketing reach. By simply displaying ads on more websites, you are guaranteed to increase your brand awareness and popularity. You can even have an opportunity to advertise on high-traffic websites without shelling out too much cash.
Increased Conversion
The goal at the end of the day is to make sure that you can increase your profit. That will only happen if you can improve your conversion. Retargeting can help your business turn traffic into potential customers. Use the data found on your website to create meaningful ads that would resonate with your visitors. This will help persuade them to visit your website again, hear what you want to say through your content, and eventually compel them to buy your product.
Retargeting is a strategy that can help you focus. It allows you to put your effort on the people who have already shown interest on your brand, products, or services. As a small business owner, you should make sure that you learn about retargeting and the opportunities it can bring.
Do you have any experience in using retargeting as a marketing strategy for your business? Tell us all about it! Share your story in the comments section.
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