Marketing is a crucial part of any business. It’s how you attract new customers, forge and nurture relationships, and build a brand that you can be proud of. Marketing can be done through various platforms, from social media and content creation to paid ads and email campaigns. Utilizing these marketing channels effectively helps you stay visible and relevant, ensuring you can consistently compete and drive growth.

Most business owners recognize that marketing is essential for sustainable success. But they’ll be the first ones to say that it can feel like a full-time job on its own. With already so many daily tasks on their plate, business owners may find adding marketing tasks to their list overwhelming. And with tasks like writing posts, responding to comments, and keeping up with the ever-changing trends, feeling overwhelmed is certainly possible.

It’s clear that marketing in all its forms is important, but solely taking on this part of the business can lead to stress and time drain. Fortunately, business owners like you don’t have to carry the entire burden. With the support of a marketing virtual assistant, you can delegate time-consuming tasks, maintain consistency across channels, and focus on what matters most—growing your business.

Curious about the benefits of remote staffing? Book a free discovery call with our team to discover how game-changing working with a VA can be.

What is a marketing virtual assistant?

A marketing virtual assistant (marketing VA) is a type of VA who supports businesses by helping tell their brand’s story and engage with their target audience. A digital marketing VA can work on a wide range of tasks under this umbrella, from social media support tasks like responding to comments and managing posts to creative duties like content writing and graphic design.

Signs you need a marketing VA

When you’re too preoccupied running other parts of your business, it’s natural for other areas to take a backseat. However, marketing is not something you can afford to neglect. At times, the challenge is figuring out when you need an extra pair of hands.

How do you know when it’s time to hire a marketing virtual assistant? Here’s a list of signs to look out for:

1. There’s a decline in leads and sales.

If your phone isn’t ringing or your inbox isn’t filling up with new inquiries, it’s a red flag that your marketing isn’t hitting the mark. You might be:

• Missing out on potential sales leads hidden in your social media comments or messages.
• Struggling with visibility, making it difficult for potential clients to find you.
• Experiencing stunted growth because you don’t have enough quality leads to convert into sales.

2. Your marketing strategy is either outdated or non-existent.

Marketing isn’t something you can “set and forget.” If your plan hasn’t evolved with your business, you may be losing out on opportunities. For example:

Your marketing plan hasn’t changed since you launched, or you’re out of touch with the latest trends and insights that could elevate your efforts.

• You don’t have a content marketing plan.
• You don’t have a social media calendar.
• You haven’t clearly defined your brand story or how to share it with your audience.

3. You don’t have the time to spare for marketing-related tasks.

Marketing requires consistent effort, which is challenging when you’re already leading your day-to-day operations. Even if you want to set aside valuable time for marketing responsibilities, there are instances where it’s not physically possible. You may:

• Feel bogged down by administrative or operational tasks.
• Struggle to block out time for essential activities, such as content creation, email marketing, and social media engagement.

4. The marketing expertise you need isn’t available in-house.

Marketing isn’t as simple as choosing stock photos and writing captions. Some marketing tasks require specialized knowledge and skills that your current team may not have.

• Content writing, SEO, video editing, and graphic design all demand expertise that takes time to learn.
• As a leader, investing your time into mastering these skills may not be the best use of your energy. It’s better to find someone with proven experience who can deliver results right away.

What does a marketing virtual assistant do for you?

A virtual marketing assistant can take a wide range of tasks off your plate. They can provide the expert support you need so you can spend more time on your core functions without letting marketing responsibilities fall through the cracks.

Below are the key responsibilities you can effectively delegate to a marketing VA:

• Content creation and planning

1. 1. Marketing strategy planning
   2. Writing blog posts
   3. Designing graphics
   4. Copywriting

• Social media management

1. 1. Setting up social media profiles
   2. Managing social media accounts
   3. Scheduling posts
   4. Responding to comments
   5. Performance tracking

• Digital marketing

1. 1. Email marketing
   2. Influencer marketing
   3. Market research

• SEO & paid ads support

1. 1. Optimizing blog and website content
   2. Keyword research
   3. Updating meta tags
   4. Setting up ad campaigns
   5. Monitoring results

• Analytics

1. 1. Setting campaign KPIs
   2. Track campaign performance
   3. Generate reports
   4. Analyze reports and share recommendations

You can always customize your VA’s list of tasks depending on the level of marketing support you need. It’s best to finalize the scope of work before starting your marketing VA search. Doing so allows you to clearly define goals and expectations. It also ensures you find the right VA who matches the skills and experience needed for the role.

Still not sure what to delegate to a virtual marketing assistant? Book a free consultation with the 20four7VA team to clearly define your marketing needs.

Best practices for working with a virtual marketing assistant

A virtual assistant can give you the expert support you need to build your brand, engage with your target audience, and manage your growing workload. To get the most out of the partnership, here are some best practices to follow:

• Define clear performance expectations and marketing goals.

Before your VA starts, outline their responsibilities and set measurable objectives. This ensures they know what success looks like and how their work contributes to your business growth.

• Make sure you have tools for collaboration.

Use collaboration and communication tools like Asana or Slack to keep tasks organized and communication seamless. This makes remote collaboration more efficient.

• Provide regular feedback.

Don’t wait until problems pile up. Give constructive feedback early and often so your VA can fine-tune their approach and align better with your vision.

• Encourage open communication.

Treat your marketing VA as a valued team member. Open dialogue helps build trust, encourages initiative, and creates a stronger working relationship.

• Be consistent with branding guidelines.

A marketing VA can come in and make a huge difference in your marketing efforts. However, you still need to provide them with the right tools to perform well and meet your standards. Make sure to share your brand guidelines, including tone, voice, colors, and messaging, to ensure your VA maintains consistency across all marketing platforms.

With these practices, you can empower your marketing VA to work more effectively while making sure your marketing efforts stay aligned with your strategy.

Hire a marketing virtual assistant with 20four7VA

Finding the right talent for the type of support you need can be a daunting task. The recruitment process will demand your time and focus in order to land the right VA. That’s where 20four7VA comes in.

“With over a decade of experience in remote staffing, 20four7VA has helped thousands of business owners connect with highly skilled virtual assistants,” shares 20four7VA’s Sales Director, Chin Espiritu. Our global talent pool is highly diverse, with VAs specializing in administrative tasks, business support, technical, and, of course, marketing.

Our team takes care of sourcing, vetting, and matching you with applicants who meet your specific marketing needs, whether it’s content creation, social media management, SEO, or a full range of marketing support. “Plus, we don’t just stop at recruitment,” adds Joan Banez, 20four7VA’s Business Development Manager. “We provide end-to-end support, including onboarding assistance, training resources, performance monitoring, and HR support.” This means you can focus on growing your business while we place the right VA by your side.

Ready to boost your marketing efforts without overwhelming yourself and your in-house team? Hire a marketing virtual assistant with 20four7VA today and take the first step toward sustainable growth.

Frequently Asked Questions