VA Close-up: What Does a Pinterest Virtual Assistant Do?

Pinterest is more than an online mood board; it’s a visual discovery and planning tool. Brands can use this platform to meaningfully engage with their target audience. They can interact with their audience by sharing inspiration, ideas, and relevant products in a visually compelling way.

Its unique blend of functionality and aesthetic appeal makes Pinterest a powerful marketing channel—especially for businesses in niches like lifestyle, fashion, food, and wellness.

However, maintaining a strong Pinterest presence takes time, strategy, and an understanding of the platform’s algorithms, trends, and visual standards. From pin creation and keyword research to scheduling and analytics, managing a Pinterest account effectively is no small task—especially for busy business owners juggling multiple responsibilities.

That’s where a Pinterest Virtual Assistant (VA) comes in!

What does a Pinterest Virtual Assistant do, and what makes them a valuable addition to your operations? From creating on-brand pins worth saving to optimizing content for Pinterest SEO, a Pinterest VA can work behind the scenes to make the platform an integral part of your marketing efforts.

Manage your workload with a virtual assistant. Whether you need support in admin, marketing, or more niche areas, 20four7VA can help you land the right VA. Schedule a free consultation call to get started.

Why Pinterest matters

First, it’s essential to understand why Pinterest should matter to you and your brand. Here are some of the reasons why Pinterest is a valuable marketing tool:

• Visual discovery

Pinterest is a visual search engine and social media platform rolled into one. These features make Pinterest a powerful tool for brand visibility and awareness.

• High purchase intent

Most users on Pinterest are in the consideration or decision stage of the consumer journey. They already have a clear idea of what they want and are searching for inspiration before making purchasing decisions. Having an effective Pinterest marketing strategy can help you stay top of mind during this critical phase of the buyer journey. The right pins can give you an edge in converting interest into actual sales.

• Long content lifespan

On other platforms, posts tend to fade fast. An Instagram post might have a window of 24-48 hours for engagement, while a tweet may be long forgotten within minutes. But on Pinterest, your content can have a much longer lifespan.

Pins continuously resurface through searches, related content, and recommended feeds months after they were originally posted. If you have evergreen content, such as a how-to or product guide, it can stay relevant for a long period. Investing time and energy into consistent and well-executed Pins today can lead to lasting visibility and sales over time.

• Brand authority

Pinterest offers a unique way to showcase your brand’s voice, style, and offerings to your target audience. Through relevant pins and cohesive boards, you can build an online presence that represents your brand, its values, and what you have to offer.

• Traffic generation

Attracting the right people with the right Pins can enable you to bring traffic to your website and store. Your Pins can be the gateway for potential customers to further engage with your brand and accomplish the desired actions, whether it’s reading a blog post, signing up for your email list, or making a purchase.

• Integration

Pinterest features, such as Product Pins and Shop tabs, make it easy for users to find what they want and proceed to the purchasing stage with just a few clicks. Their journey can start on Pinterest and seamlessly continue to your preferred eCommerce platform.

By integrating your Pins to your preferred eCommerce platform, you can also track performance more accurately. This includes insights into which Pins are driving the most traffic and sales conversions. Having this data in your toolkit helps you understand what type of content resonates best with your Pinterest audience and fine-tune your strategy moving forward.

• SEO benefits

Pinterest can improve your brand’s search engine rankings. Using keyword-optimized Pin titles, descriptions, and boards can be a good supplement to your existing SEO strategy, further helping build credibility for your business.

Make Pinterest work for you! Find a marketing virtual assistant to help you create Pins that convert! Book a free consultation session with the 20four7VA team to get started.

What is a Pinterest virtual assistant?

A Pinterest virtual assistant or Pinterest VA is a type of remote assistant who specializes in managing and optimizing a business’ presence on Pinterest. Unlike general VAs who may handle a broad range of administrative or back-office tasks, a Pinterest VA focuses specifically on the strategies and tools specific to the platform.

Pinterest VAs can work on tasks like creating pin designs to analyzing performance on the platform. They have a thorough understanding of the various tools needed to plan and execute effective marketing strategies on Pinterest. Their expertise helps brands maximize the benefits of Pinterest as a key marketing channel.

Who needs a Pinterest VA?

If your brand relies on visual content and lifestyle appeal, having a Pinterest VA can help you make the most out of the platform.

• Bloggers
• Coaches and online course creators
• E-commerce business owners (Etsy, Shopify, etc.)
• Lifestyle brands
• Creatives (interior designers, photographers, food bloggers, etc.)

Aside from those listed above, brands targeting a primarily female demographic may benefit from working with a Pinterest VA. According to a 2025 report, “70.3% of Pinterest audiences were female […] Around 40% of Pinterest users […] are women aged between 18 and 34 years.” If your brand or product is targeting this demographic, you may also benefit from working with a skilled virtual Pinterest assistant.  

Key benefits of working with a Pinterest VA

Partnering with a Pinterest VA offers several advantages for busy business owners like you.

• Saves time and ensures consistency: Your Pinterest efforts require time and consistency to work. A professional Pinterest VA can take on important yet time-consuming Pinterest tasks like planning your content calendar, designing Pins, and managing your Pinterest boards.
• Better engagement: With their expertise, Pinterest VAs can help you achieve better engagement from your target audience.
• Increased web traffic, leads, and sales from Pinterest: A Pinterest VA can help you apply SEO best practices, enabling your content to translate into other success indicators, such as increased web traffic, more leads, and higher conversion rates.
• Increased focus on core activities: Your Pinterest strategy can bring you closer to your business goals. However, you don’t have to take on this part of the business on your own. Delegating to a Pinterest VA enables you to confidently focus on your core functions while knowing your Pinterest marketing efforts are in capable hands.

Give your marketing efforts a boost with a virtual assistant. Find your 20four7VA VA by booking a free consultation session with our team today.

What does a Pinterest Virtual Assistant Do?

What can you delegate to your Pinterest VA? Here are some of the key responsibilities of a Pinterest virtual assistant:

Pinterest account setup and management

• Creating or revamping business profiles
• Setting up or organizing boards
• Keyword-rich bio and board descriptions

Pin design and scheduling

• Designing visually compelling, on-brand pins using tools like Canva
• Scheduling pins via tools like Pinterest Scheduler

Pinterest SEO and Keyword Research

• Researching trends and keywords to improve content visibility
• Applying keywords strategically in pins, boards, and descriptions

Content Strategy and Integration

• Creating monthly pinning calendars
• Re-pinning evergreen content
• Promoting new blog posts, products, or content
• Integration with eCommerce platforms

Analytics

• Monitoring Pinterest analytics to assess performance
• Using Pinterest’s built-in analytics and/or third-party tools
• Providing monthly performance reports and suggestions for improvement

Ready to start delegating to a VA? Book a free consultation call with our Sales Team today!

What to look for in a Pinterest VA

Finding the right VA is a must if you want to make the most out of this excellent platform. The ideal VA doesn’t just make pretty Pins. They understand the different tools and features needed to make Pinterest strategically work for your brand. Here are the core qualities and skills to look for:

• Experience with Pinterest Business accounts

Look for someone who knows how to set up, optimize, and manage professional accounts tailored for business goals.

• Strong design skills

Visuals play a big part in Pinterest success. Your VA should be able to create eye-catching, on-brand pin graphics that stand out and attract your target audience.

• Understanding of Pinterest SEO

A good Pinterest VA knows how to use keywords effectively in pin titles, descriptions, and board names to increase discoverability.

• Familiarity with scheduling tools

Efficient scheduling ensures consistent pinning, which is key to growing and maintaining visibility on the platform.

• Analytical and reporting capabilities

Aside from their creativity, Pinterest VAs should also be analytical. They must be able to track performance metrics, interpret data, and adjust strategies accordingly.

Hire a Pinterest Virtual Assistant with 20four7VA

Pinterest VAs can help unlock countless opportunities for your brand. They’ll use their time, energy, and skills to help you build and maintain your presence on Pinterest.

If you’re ready to bring your brand to greater heights through strategic Pinterest marketing, 20four7VA can help. We’ll connect you with skilled, pre-vetted Pinterest Virtual Assistants who understand the platform inside and out. It all starts with a free, no-strings-attached consultation call. Book your free session today!

Frequently Asked Questions (FAQs)