What Does a Content Writer Virtual Assistant Do?
Just about anyone can type out a few sentences on their keyboard. But in today’s content-driven world, it’s not enough. You need strong, consistent content to stand out. This, of course, takes a combination of skills, time, and energy. So, if you’re a busy business owner, adding content writing to your plate may not be the best move. That’s where getting content writing services comes in handy.
What does a Content Writer virtual assistant do for you? And how do you know it’s time to find one? Let’s break down this role and find out how you can make the most out of working with a remote Content Writer.
What is a content writer virtual assistant?
A content writer virtual assistant (VA) is a professional who specializes in crafting written content used for marketing, sales, and communication efforts. Just like any virtual assistant (VA), a Content Writer VA performs many of the same tasks you’d expect from an in-house writer, but from a remote location.
Virtual content writers combine the writing expertise you need with the efficiency of remote staffing. Content Writer VAs offer their writing skills to various parts of your business without taking up physical office space or requiring a full-time, in-house role. With a Content Writer VA, you can get access to high-quality writing support partnered with the signature benefits of remote staffing—cost-efficiency, increased productivity, flexibility, access to top talent, and so on.
Signs you need a content writer virtual assistant
How do you know when it’s time to hire Content Writer virtual assistant services? Here are some of the clear signs it’s time to delegate your content creation tasks to a remote expert:
- You’re struggling to keep up with your content requirements.
As the famous marketing phrase goes, “Content is king.” And this king will ask a lot from you, from writing blog posts and keyword research to website updates and web analytics. These tasks require plenty of focus and time, two things you may not be able to provide given your growing to-do list as a business owner and leader.
If you’re already busy with your core responsibilities, content tasks will continue to fall to the bottom of your priority list. This will result in outdated content, inconsistent quality of posts, and missed opportunities. If you feel like you’re starting to fall behind on your content requirements, then getting help from a Content Writer VA should be on top of your to-do’s.
- Your blog lacks regular updates.
An outdated website can negatively impact your business. Failing to take down expired promotions or old announcements can lead visitors to think that your business is inactive. Additionally, broken links or missing images can not only be frustrating for users but also hurt your credibility and SEO rankings.
You may also miss out on business opportunities if your website includes outdated contact details or product lists. When it gets difficult to reach out to you or get accurate information, consumers can quickly lose interest and move on to a competitor.
- Content writing takes you away from high-level responsibilities.
As an owner and key decision-maker, growing your business is your top priority. If you take too much time writing and editing content, you can lose focus on areas of your business that need your expertise and attention. The solution? Delegating content creation to a Content Writer virtual assistant! Doing so enables you to obtain high-quality content without letting high-level tasks, such as client relations and creating growth strategies, take a back seat.
- Your content lacks strategy.
Posting blogs just for the sake of it can be counterproductive and an inefficient use of your team’s time. Without a clear strategy in place, your content may miss the mark. You need audience targeting and SEO for your content to work and contribute to your business goals.
A Content Writer VA can help add direction and inspiration to your content. They can work with you to identify the content marketing goals you wish to achieve and how. They can write about topics that resonate with your customers, ensure a consistent tone across all materials, and direct your audience toward your desired action or end goal.
- Writing simply isn’t your forte.
Content writing requires skill and continuous improvement. It’s not just about writing one sentence after the other. If writing doesn’t come naturally to you, content creation becomes frustrating and may not lead to the results that you’re aiming for.
If writing is not your forte, it doesn’t mean that you should say goodbye to good content. Instead, you can delegate the content creation task to a remote professional with the right skills and experience. A Content Writer VA offers their writing expertise and knowledge of SEO best practices to develop the content you need and engage more effectively with your target audience.
Boost your marketing efforts with a top-tier Marketing VA. Book a free consultation call with the 20four7VA Sales team, and let us find you the best remote talents!
What does a content writer virtual assistant do? Daily tasks
A Content Writer contributes to your marketing and business goals through high-quality and strategic writing. Their daily tasks will vary on the type of support you need and the makeup of your internal team, but here are some of the top Content Writer responsibilities:
- Blog writing
Writing blogs is a core responsibility of a Content Writer. They do more than meet the required word count or hit the keywords. Instead, they make sure you have blog posts tailored to inform, educate, or engage your target audience. Whether they’re making long-form articles or crafting listicles, good Content Writers create blog posts that align with your brand voice and overall strategy.
- Keyword research and SEO
A Content Writer must have a working knowledge of Search Engine Optimization (SEO). They can perform basic yet helpful tasks like keyword research and optimizing on-page elements like titles, headers, and meta descriptions. Their efforts enable your content to naturally incorporate keywords, supporting your rankings on search engines without sounding forced or robotic.
- Email copywriting
Content writers can switch from long-form writing to writing shorter yet impactful email copy. Whether you have a sales campaign or want to start sending out weekly newsletters, a Content Writer can use their skills to write the copy you need for your email marketing activities. They write emails with compelling and clear messaging along with strong calls-to-action that align with your goals, from driving traffic to generating leads.
- Website content
It’s not just blog posts that need updating. If you need to refresh other parts of your website, a Content Writer VA can help with that task, too! They can work with your website developer to update the copies for the following:
- Home page
- About Us section
- Service and product pages
- FAQs or Frequently Asked Questions
- Landing pages
- And more
- Content planning and scheduling
Advanced Content Writer VAs can help with planning your content strategy. They can suggest potential blog topics and plot your calendar for better use of your time and resources. Content writers can also assist with scheduling posts so your website stays active and up-to-date.
- Content repurposing
If you have older content, a Content Writer VA can rework them into new formats to extend their value and impact. For example, a webinar can be repurposed into an infographic or newsletter content. When done well, repurposing beefs up your marketing efforts without the need to start from scratch or invest in new material every time.
- Proofreading and editing
Content writers also handle quality control. They proofread and edit their drafts to ensure your content is consistent and accurate before they get published. This is an important part of their work, as any small error can impact your message or hurt your credibility.
A Content Writer VA can make a big impact on your digital marketing efforts. Start your search for your own virtual Content Writer by scheduling a free consultation call with us today!
How to effectively work with a content writer VA
Your journey to better content doesn’t end when you hire content writer virtual assistant services. You still need to put in effort to put yourself and your VA in the best position to succeed.
- Set clear expectations.
Your VA must know their scope of work and the standards they’ll be measured against. It’s crucial to align on the specifics, such as their regular reports, work schedule, and turnaround time per type of content. These clear expectations will kickstart a positive working experience between you and your VA.
Additionally, orienting them about your business and brand is a must. You need to provide them with important resources like style guides, consumer profiles, and so on.
- Establish communication lines and routines.
Virtual assistants work remotely, but that doesn’t mean they can’t effectively collaborate with you. It just needs more effort and dependence on modern communication tools.
Don’t forget to ensure your VA has access to your preferred communication platforms. For example, you can use MS Teams for chat. You can also schedule your regular meetings and one-on-ones on the same app. Additionally, you can use project management tools like Zoho Projects and TeamGantt to help ensure everyone is updated on the progress of every task.
- Give timely feedback.
Whether it’s positive or constructive, feedback is important. Even when Content Writers know the basic expectations from their work, they will depend on your input to refine their work and continuously improve. Make sure to give specific and clear feedback to ensure you and your Content Writer VA are on the same page. Consider providing examples and references to help them understand instructions and deliver better results in the future.
Timing is important, too. Don’t wait too long to give feedback, especially constructive ones, as you want to only publish content that aligns with your goals. It wouldn’t make sense to have your Content Writer continue making posts that do not meet your expectations. This will only lead to lost opportunities and wasted time.
It’s time to work with a content writer VA!
Working with a Content Writer VA is an effective way to give your content the boost it needs. They offer their skills and expertise to help you write content fit for your business and your target audience. What’s even better is that they can do what every onsite Content Writer can do but at a fraction of the price. This means you get top-tier support without overshooting costs.
If you’re ready to amp up your content marketing efforts, then hiring a Content Writer with 20four7VA is the way to go. We’ll match you with a skilled Content Writer from our global pool of remote professionals.
Stop letting content creation tasks take a backseat. It’s time to find your Content Writer VA. It all starts with a free, no-strings-attached consultation session with the 20four7VA team.
