Why Taking Online Courses is Better Than Getting a VA Certification

 In The Virtual Assistant's Guide, VA Work Tips and Best Practices

Why Taking Online Courses is Better Than Getting Virtual Assistant Certification


More and more professionals are now making the move to remote work, and many have discovered the potential for career growth offered by the virtual assistant industry. If you’re a virtual assistant (VA), you’ll know that the virtual assistant business can be very competitive. You’ll want to find ways to show prospective clients that you’re the best virtual assistant for the job. You’ll try to do this by creating a standout resume and taking virtual assistant courses to improve your skills. You may even consider getting virtual assistant certification to differentiate yourself from those in the VA business. But do you really need certification to prove your worth as a VA?



Official or recognized institutions award certifications as proof that someone has undergone courses and successfully passed an examination. The finance (Certified Public Accountant) and medical (Certified Psychiatrist) fields are examples of industries with official governing bodies that can certify professionals in the field they cover.


Is Getting VA Certification Important



Unlike the medical, legal, and finance fields, the virtual assistant industry does not have an official institution globally recognized to award virtual assistant (VA) certifications. Sure, it may be nice to have a “certified virtual assistant” title underneath your name, but it doesn’t have much impact if prospective clients don’t recognize the certifying body.



You may think that to gain credibility and have a successful virtual assistant career, you’ll need to secure some form of virtual assistant certification. But the truth is, clients will most likely look at the skills and certification related to the service you’re offering rather than a more generalized virtual assistant certification.



Just as no international association or establishment is recognized to certify virtual assistants, there’s also no singular definition of a virtual assistant. A virtual assistant career path can look different for each individual. Someone may focus solely on administrative tasks, some will specialize in social media management, and some will offer IT services. It will be difficult (and unnecessary) to sum up all the knowledge on all the different possible virtual assistant fields in one VA foundations course or training material.


Reasons VA certifcation isn't necessary



If you are still planning on getting virtual assistant certification, do your research before signing up. Know the virtual assistant training program syllabus, who the instructors will be, and the final exam coverage. The virtual assistant training program and certification exam will most likely cost you, so make sure you know where your hard-earned money will go.

If you’re wary about spending money on virtual assistant courses, here are 5 Popular and Free Courses for VAs.



Rather than taking a generalized virtual assistant course, virtual assistants can improve their VA business by taking virtual assistant classes that can help them learn a skill relevant to the virtual assistant path they want to take. There are many other virtual assistant training programs that you can sign up for that are more focused and can help you shape the virtual assistant career path that you want.



Rather than spending money on virtual assistant certification, you can expand your knowledge through:

Learning and enhancing relevant soft and technical skills can help you be the best virtual assistant and land your dream VA job! Here’s what we recommend aspiring VAs do to prepare for their VA journey:



A niche is a focused interest in a particular subject. Virtual assistants need to know their niche to focus on becoming an expert or the best virtual assistant in that area. Clients such as small business owners or startups needing virtual assistance will most likely look for someone with a specific focus, whether it’s managing social media platforms, doing lead generation for their online business, or handling customer inquiries for their eCommerce customers.

Of course, most virtual assistants start dabbling in various entry-level VA roles or as generalists. Trying out different roles is sometimes necessary to help new virtual assistants figure out what they enjoy and excel at and identify tasks they’d like to avoid. Once they’ve decided which fields or functions they want to focus on and improve on, a virtual assistant can now plan out the virtual assistant training plan they need.

Are you a newbie planning to make the switch to remote work? Read our guide on How To Become a Virtual Assistant With No Experience for helpful tips!


Best VA courses



The virtual assistant training or virtual assistant courses you’ll take will depend on what your focus is. Here are some of the best virtual assistant courses per specialization.



  • Basics of Lead Generation: Generating quality leads is important for any business. Lead generation is the first step in moving an individual along the sales funnel. Administrative professionals who know the basics of lead generation and how to find clients are great assets to any team. This 20four7VA course is free and can be completed in your own time.
  • Excel 101: As an administrative support virtual assistant, handling leads and data entry are some of the core tasks you will perform. By taking this 20four7VA Excel 101 course, a virtual assistant can learn how to organize data better and make sense of numbers.
  • Google Professional Workspace Administrator Program: This program is offered by Google Cloud Training via Coursera, a well-known open online course provider started by Stanford professors. The program is open to beginner-level virtual assistants who want to learn about:
    • Setting up a Google Workspace account and navigating the admin console
    • Undertaking common Google Workspace management tasks
    • Other types of admin roles you can find in Google Workspace
  • Become A Rock Star Assistant: As of this writing, this virtual assistant program is the highest-rated administrative course on Udemy. It will help an admin virtual assistant understand what being in a support role entails. The course covers proper support role etiquette, organizational and time management skills, and many more learnings you need to become a successful administrative virtual assistant.



  • Search Engine Optimization (SEO): This comprehensive 20four7VA course is free for any specialist virtual assistant who wants to help an online business make the most out of the internet. This course covers SEO basics and important information about backlinking, protecting clients against negative SEO practices, and more.
  • Social Media Management: Social media marketing is important to any business plan. Businesses on a tight budget turn to social media marketing, as it offers better returns per investment (when managed well). This 20four7VA virtual assistant course can equip you with the knowledge you need to become a great social media virtual assistant. Your client will be glad to allow you to manage and grow their social media accounts.
  • Influencer Marketing: This virtual assistant course is offered by 20four7VA for marketing VAs who want to help their clients build an effective influencer marketing strategy. The course covers the whole influencer marketing process, from defining your goals and setting the plan in motion to evaluating campaign performance.
  • Google Ads Certification: This is a paid course that digital marketing VAs can take on Udemy. It covers the following topics:
    • Basics of Google Ads
    • How to create, strategize, and implement profitable Google Ad campaigns
    • Practical examples of Google Ad campaigns
  • Google Digital Marketing & E-commerce Course: Google is one of the world’s top search engines and tech companies. And what’s great about them is that they’re offering programs on Coursera to help remote talent sharpen their skill and market themselves as subject matter experts. This specific professional or virtual assistant course covers the following digital marketing and eCommerce topics:
    • Fundamentals of digital marketing and eCommerce
    • How to attract and engage customers through digital marketing channels like search and email
    • How to effectively measure marketing performance through analytics and available insights
    • Other lessons that teach remote talent how to make the most out of the digital world: building eCommerce stores, analyzing online performance, and growing customer loyalty.
  • Meta Marketing Analytics: In Q2 of 2022, Meta (formerly Facebook) reported almost 3 billion monthly active users on Facebook. That’s a lot of users and even more data points. Fortunately, Meta offers a course via Coursera to help digital marketing VAs learn how to do the following:
    • Data collection, sorting, evaluation
    • Visualizing marketing data
    • Applying marketing analytics methods for analyzing data
    • Evaluating ad campaign effectiveness through design experiments and the Meta Ads Manager


Alternatives to a VA certificate



  • Amazon PPC Fundamentals: If you’re an eCommerce VA who wants to help your clients become lead sellers for their product category, this 20four7VA course is for you. The free, self-paced course covers the following:
    • Amazon PPC fundamentals and terminologies
    • Defining your PPC goals
    • How to set up PPC campaigns
    • How to optimize your PPC campaign
  • Amazon Vendor Central: This is a free 20four7VA virtual assistant course for eCommerce VAs who want to upgrade their Amazon skills. The VA course explains the differences between Amazon Vendor Central (AVC) and Amazon Seller Central ASC) plus the following modules:
    • The listing process
    • Managing purchase orders (POs)
    • Shipping and labels
    • Invoices
    • Processing chargebacks
    • AVC assessment



  • Real Estate Basics: This VA course is great for new virtual assistants who want to carve a career path in the real estate industry. It covers the foundational lessons every real estate newbie needs to know: from real estate basics to lead generation to how to manage listings.
  • Brief Intro to Commercial Real Estate: This Udemy course is designed for professionals (VA or not) who want solid foundational knowledge in commercial real estate. By taking this course, you’ll be able to:
    • Know the common terms and practices in commercial real estate
    • Understand the key financial concepts for commercial real estate
    • Know and apply the key analysis techniques used in commercial real estate
    • Learn about emerging real estate trends



  • Google Project Management Program: Project Management is an in-demand skill you can learn and apply in various industries and functions. Google offers this program via Coursera that helps beginner VAs carve their Project Manager VA career path. Through this program, you’ll learn the necessary skills and practices you need to do well in your project management role. These include:
    • Foundations of Agile project management
    • Understanding of the Scrum process framework
    • Strategic communication and problem-solving skills
  • Project Management Professional (PMP) Program: If you want to upgrade your end-to-end project management skills, then you may want to take this Udemy course that’s designed for all types of professionals who want to learn the ins and outs of project management, starting from project planning to risk management to managing stakeholders.



  • Google IT Support Professional: This Coursera course offered by Google is open to all professionals, even those without a degree or relevant experience. It’s a great way for IT VAs to increase their credibility as IT specialists. The course covers skills that will help new VAs succeed in an entry-level IT role, including:
    • Performing day-to-day IT support tasks (wireless networking, installing programs, etc.)
    • Providing end-to-end customer support, including troubleshooting and debugging
    • Using systems ranging from Linux to Command-Line Interface and more
  • Web Developer Certification: You can become a certified web developer by taking this Udemy course. Web development is useful since many businesses are investing in functional and optimized websites. This course covers HTML and CSS. It also teaches course participants how to do programming with Javascript.



  • The Complete Canva Course for Beginners: Any business will need assistance from a creative designer or artist at some point. Whether it’s designing logos, building their brand book, or crafting marketing collateral for social media or other forms of marketing, businesses need expert creative design help. Canva is a great program for beginners, and this Udemy course can help Creative Design VAs make the most out of Canva and create eye-catching design projects.
  • Adobe Certified Professional Courses: You can earn an Adobe Certified Professional certification by taking online courses. These courses cover all programs in the Adobe Creative Cloud, including Adobe PhotoShop, Illustrator, InDesign, and more. Adobe Certified Professionals can add badges to their design portfolio to generate more client interest and trust.


Many of the listed online courses are offered by 20four7VA, a U.S.-based virtual assistant staffing agency, through its internal training team. All training and upskilling courses provided by 20four7VA are free and self-paced.

Some paid virtual assistant courses posted above are administered by reputable online learning institutions. Remember: these are only some of the best virtual assistant courses within reach. You can find hundreds of virtual assistant courses online by browsing the 20four7VA Training Website, Udemy, or Coursera.


Don't forget the basics



The virtual assistant training plan you will take on depends on what your preferred niche is. You can take all the best virtual assistant courses out there, but it’s important to keep these tried-and-tested virtual assistant skills in your VA toolbox:

  • Flexibility
  • Willingness to learn
  • Communication skills
  • Self-reliance
  • Basic computer skills

These foundational VA skills should be the base you build on in your goal to become the best virtual assistant you can be and grow your VA career.



Sometimes, learning the essential skills to become a successful virtual assistant won’t even require a VA foundations course. Learning can come in many ways. Many virtual assistants sharpen their skills while on the job, while some savvy VAs take their skills training into their own hands by staying updated on the latest trends and watching YouTube tutorials. While this type of skills training may not produce a certificate of completion like most online courses offer, this is still useful for those who want to do well in their VA job.



Joining a community of freelance virtual assistants has its upsides but also has its share of issues, including:

  • Lack of structure: You may have already agreed on your scope of work and work schedule, but some clients may start assigning you out-of-scope tasks or changing your schedule abruptly.
  • Difficulty finding clients: Freelancers need to do self-marketing and client outreach to find clients. This is not necessarily difficult, but it can be time-consuming, especially when you have other assignments you’re working on.
  • Ghost clients or those who stop contacting you out of the blue or will just stop working with you without prior notice
  • Non-paying clients: As a freelancer, you’ll also be responsible for billing your clients. Some clients are always late with payments despite the VA submitting their deliverables on time.
  • Scams: Freelancers must remain cautious to ensure they’re not falling for scammers. Some companies make applicants do “test tasks” with the promise of a potential role, but in reality, they act as recruiters but use the submitted work without credit. Some fraudulent entities also require VAs to pay placement fees without the promise of a client assignment.

Becoming part of an experienced and reputable VA agency can help you find better, more secure virtual assistant jobs and enjoy virtual assistant benefits, including:


You don’t have to scour every available career platform or freelancing channel to find clients. Over the years, 20four7VA has built strong client relationships that you can benefit from. These vetted clients come from multiple industries, and they’re looking for remote talent like you! All you need to do is make sure your VA resume is updated and follow the 20four7VA Career Center to be the first to know about VA openings.


20four7VA is a renowned virtual staffing agency recently included in the Inc. 5000 list. The company ensures that all VAs are vetted thoroughly and clients are billed weekly. As a 20four7VA virtual assistant, you won’t need to worry about computing for total logged hours and billing clients. Our payroll processing team will do that for you every week.


Working with world-class clients and supportive 20four7VA staff can help you learn new, valuable skills on the job. On top of that, 20four7VA has an in-house training team that helps equip VAs with the skills they need to perform well in their current job and future roles.



You don’t necessarily need virtual assistant certification to excel in your VA career. Instead, you should pick a niche to focus on, take the right virtual assistant course (or courses), and find a supportive and experienced virtual staffing company to help you.

Ready to start your VA career? Head to our Become a VA page or visit our careers page to know more!

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