As a modern business owner, you understand how being online and visible are two different things. The digital world is highly competitive, and simply having a website is not enough. You need to put your business in the best position possible—preferably at the top of search engine results.

A sound Search Engine Optimization (SEO) plan is essential to ensuring your site shows up when potential customers search for your products or services. This process helps optimize your website and manage its content to make it more visible and establish authority. The different SEO strategies, from keyword research to technical improvements, all contribute to boosting your site’s ranking on search engines.

When implemented correctly, SEO can open up your business to new opportunities. But this is no easy feat. You need a professional like an SEO virtual assistant (VA) to help navigate SEO in a highly competitive and ever-evolving modern marketplace.

At this point, you may be asking yourself two questions: “What does an SEO virtual assistant do?” and “Does my business need one?” Let’s break down this role and see if it’s time to find one for your business.

What is an SEO virtual assistant?

An SEO virtual assistant (SEO VA) is a remote talent specializing in tasks under the search engine optimization category. Their help contributes to better website visibility and ranking on search engines like Google and Bing. They can handle tasks like keyword research, page optimization, content updates, and other SEO-related tasks.

Compared to in-house employees, SEO VAs work remotely. This setup offers flexibility and scalability, allowing businesses to get customized SEO support at a fraction of the cost of hiring in-house.

Boost your brand with a digital marketing virtual assistant! Schedule a free consultation call with the 20four7VA team today.

Signs you need to work with an SEO VA

Is it time to find a virtual SEO assistant? Here are some tell-tale signs it’s time to start your search:

• Your website is not ranking well.

Even with a website and content under your belt, your website barely comes up in search engine results. This can be due to various factors, including slow loading times, weak backlinks, targeting the wrong keywords, and so on.

An SEO virtual assistant can conduct an audit to see what’s holding your website back. After auditing your pages, an SEO VA can recommend and implement tailored strategies to get your site indexed and eventually climb search engine rankings.

• You don’t have the bandwidth to handle SEO in-house.

In a fast-moving digital world, even taking your hands off the wheel just for a few moments can mean losing valuable ground to your competitors. SEO requires regular monitoring and audits; it’s not a one-off project. You also need to continually track search trends and changes in algorithm rules to ensure your website content remains up-to-date.

If your team already has too much on their plate, an SEO VA can take over the time-consuming SEO tasks. With their support, you can focus on the core areas of your business without letting your website rankings slip.

• You have content, but it is not SEO-optimized.

Creating content is only the start. Without optimizing content for search engines, you may not be able to make the most out of your efforts. By not optimizing your content for SEO, you may be missing out on driving organic traffic and reaching more eyeballs.

An SEO VA can offer their expertise and enhance your existing content. They can conduct keyword research and refine on-page elements, including meta tags and headings. SEO VAs can even update older articles, making them more relevant to your target audience. This way, your content can work harder for your business, getting your brand in front of the right audience and generating better results.

• You want to optimize your content but lack technical know-how.

As a modern business leader, you understand that performing well in search engine results pages is a must. However, you may not have someone on your team who can navigate this area of expertise. And it can be difficult to hire someone to work on-site. You can face challenges with high overhead costs and a limited local labor market.

An SEO VA possesses the skills you need to implement SEO strategies without the limitations of hiring a full-time, in-house employee. SEO VAs can do everything remotely, from setting up Google Search Console to fixing crawl errors.

Their remote work setup means opening up your business to a global talent pool of professionals with the technical knowledge and practical experience you’re looking for. Whether you need an entry-level SEO VA for basic tasks or an expert for strategy planning and comprehensive audits, remote staffing allows for flexible and scalable support. You can get customized solutions based on your specific goals and budget. This flexibility makes it easier to keep up with the evolving SEO requirements without overloading your team.

Stay ahead of SEO trends with a virtual assistant! Book a free business consultation with the 20four7VA team to start working with top remote talents.

What does an SEO virtual assistant do? — Core responsibilities

Depending on your needs and SEO goals, your SEO VA can take on various tasks, ranging from basic keyword research to more advanced strategic planning and implementation.

• Keyword research

Knowing what your target audience is actually searching for. Keyword research helps guide what content you’ll create and how to best structure it to align with user intent.

An SEO VA uses tools like SEMrush or Google Keyword Planner to find keywords that are relevant to your target audience. They typically try to target keywords with high search volume and relatively low competition. When done well, keyword research results can lead to better, more targeted content.

• On-page optimization

On-page SEO involves fine-tuning individual web pages for better structure, higher rankings, and more relevant traffic. Optimizing pages helps web crawlers index your content effectively. This process makes sure search engines understand what your page is about.

SEO virtual assistants can optimize:

• Meta titles and descriptions
• Header tags (H1, H2, etc.)
• Image alt text and file names
• Internal linking strategies
• URL structure

• Content SEO

Publishing content on your site is not enough. An SEO VA can enhance your blog posts, landing pages, and other content by providing SEO support.

• Integrating targeted keywords naturally
• Ensuring proper formatting for readability and SEO
• Updating outdated posts to maintain rankings
• Recommending topics based on current trends and keyword data

• Off-page SEO and link-building

Link building helps establish your website’s perceived authority, which in turn enhances the reputation of your business. With an SEO VA, you can implement ethical link-building for your website.

• Finding and managing guest posting opportunities
• Submitting your site to relevant directories
• Engaging in basic outreach to earn quality backlinks

• Technical SEO assistance and maintenance

SEO virtual assistants are not web developers, but they understand basic SEO elements that can optimize a web page. By providing technical SEO assistance and maintenance, VAs can work with your in-house team to make sure your site is user-friendly and easily crawlable.

• Performance tracking and reporting

When it comes to SEO, constant monitoring and reporting is a must. Insights from tracking and reporting efforts can help gauge the effectiveness of your various efforts and identify areas of improvement.

A virtual SEO assistant can collect data, generate reports, and share valuable insights on important SEO KPIs, such as:

• Keyword rankings
• Website traffic and sources
• Bounce rates and user behavior
• Backlink performance

Don’t keep those SEO tasks waiting! Hire an SEO VA to start planning and executing your strategy.

⚡️ See how your website is performing. Get your free SEO report today! 

Working with an SEO VA

Bringing in SEO support through remote staffing can be a game-changing move for your business. It allows you to improve your online visibility without overloading your in-house team or overextending resources.

To ensure you get the most out of your VA, it’s important to start strong by clearly defining what you need from a VA. By aligning expectations at the start of your client-VA engagement, you set the stage for a productive and positive collaboration.

You must also keep communication lines open. Even when working across different time zones, it’s possible to stay connected through regular updates via email, chat apps, and regular check-ins. Clear and consistent communication enables you to address issues quickly, track project progress, and stay on the same page with your SEO VA.

It’s time to find your SEO virtual assistant!

If you’re ready to hire SEO virtual assistant services, it’s best to partner with a remote staffing company like 20four7VA. Our end-to-end solutions cover everything from screening applicants to VA onboarding and payment processing.

Here’s what you can expect when you partner with our award-winning team:

• Access to our talent pool of pre-vetted global VAs
• Free client-VA pairing
• Dedicated account manager
• VA onboarding
• Attendance monitoring
• Payroll processing
• IT help desk
• And more!

Ready to give your SEO efforts a boost? Book a free consultation with our team today!