When it comes to social media marketing, the default platforms will always be Facebook and Instagram. But Pinterest can also be an important part of your marketing strategy. This online mood board can do so much for your business. When its features are used well, Pinterest helps you increase visibility, improve engagement, and drive traffic to your page.

But to truly reap the benefits of Pinterest, you need to create Pins that gain attention and convert. If you’re a business owner looking to take advantage of Pinterest but need help navigating the platform, then working with a Pinterest Virtual Assistant (VA) is for you.

Let’s explore the key benefits of VA staffing and how you can grow your traffic with a Pinterest Virtual Assistant.

What is Pinterest?

According to its online guide, Pinterest is a “visual discovery engine.” It’s a platform that provides visual results and inspiration across a wide range of interests, from recipes and home decor to style inspiration and makeup looks.

Some may see Pinterest as an online mood board, but that’s just the tip of the iceberg. Pinterest is a place where people can find inspiration, discover new ideas, plan milestones in their lives, and, of course, shop.

From a business standpoint, Pinterest can be a powerful platform for building your brand. With the right Pins and strategy, you can boost visibility, engage with your target audience, and influence purchase decisions.

Unlock opportunities through Pinterest with a talented VA. Book a free call with our Sales Executives to hire a Pinterest virtual assistant.

What is a Pinterest virtual assistant?

A Pinterest virtual assistant (VA) is a niche type of VA who manages a brand’s presence on Pinterest. Their scope of work varies, depending on their client’s needs. You can have a Pinterest VA post Pins based on your approved plans and help monitor your activity on the platform.

More experienced Pinterest VAs can take on a strategic role by planning their social media calendar and conducting keyword research. They also know how to utilize key Pinterest features like Rich Pins and Pinterest Ads to drive targeted traffic and boost click-through rates.

Additionally, you can also engage with creative Pinterest VAs to handle graphic design, Pin creation, and content writing duties. They help ensure your written content and visuals are always aligned with your brand and relevant to your target audience.

Need to stay on top of your campaigns? Hire a digital marketing VA to boost your marketing efforts. Schedule a free consultation call with us to get started!

Why hire a Pinterest virtual assistant?

Even if you’re not well-versed with Pinterest, your business can still create a community on the platform. With a virtual assistant Pinterest can be an effective marketing channel for you. If you’re still on the fence, here are some of the reasons why working with a Pinterest VA is the way to go:

• Get skilled support at a fraction of the cost.

Navigating and thriving on Pinterest requires specific skill sets and experience, which may not be available in your organization. However, hiring a full-time, on-site team to handle this part of your marketing strategy can be costly. A more practical yet effective solution is to engage with a Pinterest virtual assistant.

• Improve focus on core functions.

Planning, implementing, and monitoring Pinterest campaigns can be time-consuming. If you’ve already got your plate full, then you can enlist the help of a skilled VA to handle Pinterest-related activities. This way, you’re free to focus on your core responsibilities while your VA makes Pinterest work for your business.

• Grow traffic and increase visibility.

Pinterest VAs understand how to navigate the platform’s features, trends, and algorithms. They can optimize your Pins, apply relevant keywords, and set up Rich Pins. More advanced VAs can utilize features like Pinterest Ads and Idea Pins to strengthen their presence and boost engagement. With their expertise, your brand can earn more impressions and clicks. With their expert support, they can drive quality traffic to your website or online store.

How can you grow your traffic with a Pinterest virtual assistant?

A Pinterest virtual assistant can help you thrive on the platform by taking on a wide variety of tasks, from the creative and routine to the strategic and analytical. Their efforts will drive consistent traffic and engagement. Here are some of the key tasks they can handle:

• Plan your Pinterest marketing calendar

Your VA can map out a content calendar aligned with your goals, market trends, and seasons. This gives you a clear, organized view of your monthly strategy while still allowing flexibility for ad-hoc or time-sensitive posts.

• Craft engaging visuals

On Pinterest, your assets need to stand out. The platform is home to 600 million monthly active users, all expecting to see quality Pins. A Pinterest VA with graphic design skills can create static and animated Pins that align with your brand and capture the eyes of your target audience.

• Set up and optimize your Pinterest business profile

As a business account, you gain access to features such as Shop tabs and featured boards, which help you build a more polished brand presence and showcase products and collections. Your VA can create or refine your profile, making it well-organized, keyword-rich, and visually cohesive. They’ll make it easier for your audience to discover your Pins and ultimately be guided to your website.

• Create brand-aligned, relevant Pins

A skilled virtual assistant will understand the type of content that will attract users while staying true to your brand’s personality. They’ll use this understanding and creative skills to create relevant Pins with the right copies and keywords.

• Make Rich Pins

Rich Pins pull key information directly from your website. This type of Pin is crucial for improving credibility and click-through rates. An experienced Pinterest VA can set them up correctly to ensure users get the most accurate, up-to-date details about your products or content. With expert support in this area, you can strengthen your Pinterest presence and drive more qualified traffic to your site.

• Manage Pinterest ads

Paid campaigns enable you to increase your reach and drive targeted traffic. For example, you can use promoted Pins to get your best-performing content in front of users who are actively searching for ideas or solutions related to your products or services. Shopping ads, on the other hand, allow you to showcase your product catalog directly on Pinterest, making it easier for users to browse items and click through to purchase.

A Pinterest VA can handle everything from setting up campaigns to monitoring performance. At the same time, they’ll optimize your ads, ensuring you get the most out of your advertising budget.

• Research on trends and best practices

Just like any digital tool, Pinterest is always evolving, adjusting to the market and users’ behavior. A VA who is devoted to the platform will be able to stay up-to-date with relevant topics, changing market trends, algorithm updates, and new features to ensure your content remains relevant.

• Use Pinterest analytics tools and monitor performance

To make sound business decisions, you need accurate data and actionable insights. Your Pinterest VA can take on report generation and data analytics tasks. They can also suggest and implement adjustments to your strategy to maximize reach, engagement, and traffic.

Hire Pinterest virtual assistant services with 20four7VA

A Pinterest VA must possess the right combination of technical and soft skills. You need someone who is already well-versed in the platform, understands best practices, and can work independently with minimal supervision. But, as you know, finding the right fit is easier said than done. That’s where we, 20four7VA, come in.

20four7VA is a trusted remote staffing company that provides reliable virtual assistant solutions to businesses across various industries. With our cost-effective, end-to-end staffing services, you can enjoy the benefits of hiring a Pinterest virtual assistant without adding extra strain to your time, workload, or budget.

20four7VA’s end-to-end staffing solutions

“We don’t just stop at matching you with the right VA,” shares 20four7VA President and CEO Catherine vanVonno. “We’ll be with you every step of the way, so you can confidently delegate Pinterest duties to a top-tier VA and focus on your core responsibilities.”

Here’s what you can expect when you partner with us:

• Free client-VA pairing services
• VA training and upskilling
• 20four7VA account manager
• Access to our proprietary time-tracking software
• Pay processing
• IT helpdesk
• And more

We’ll match you with skilled Pinterest virtual assistants who can help you grow your presence, boost engagement, and drive real traffic to your site. And it all starts with a consultation call with our team!

Frequently-asked questions (FAQs)