Over the years, email marketing has earned a more prominent status compared to other online marketing strategies. You’ll notice digital marketers buzz about the newest email marketing tricks to try, and many of these methods have impressively resulted in conversions as well as significant changes in how specific products are marketed.
It can be crazy if you’re just starting out an email campaign. You may be wondering how your brand and emails would appeal to your audience. Check out these seven hacks to boost your email response rate.
- Simple design
Your email template, as well as your opt-in page design, should look simple and clean. This makes it easier for your customers to read your email and navigate through it, thus encouraging a response from them. Breaking up the information in your email and ensuring a clean format will also help your readers digest your message more easily.
- Concise and engaging copy
Brevity is key. Make sure that you are able to say more with fewer words. Your readers won’t like it if they receive emails with chunky paragraphs. There’s a high probability that they won’t even bother scanning through it. As a solution, shorten your paragraphs and avoid winding sentences. You can also use bullet points to summarize essential information.
- Emotionally appealing content
Tell a story. Present facts and other information in a way that would appeal to your readers. You can utilize different types of storytelling depending on your topic and the message you want to send across. Some of the storytelling techniques you could try include: case studies, why stories, and origin stories. If writing isn’t your cup of tea, getting a virtual assistant who is highly skilled and creative would be great.
- Audience segments
Study the demographics of your customers and understand and categorize them accordingly. Make sure that you understand each audience segment so that you could provide them the kind of content they need and want. When you are able to give them the information they need, your email response rate would surely improve.
- Frequency and timing
Observe the best time for sending emails. Figure out what time your readers are most likely to take action. Additionally, ensure that you’re not sending emails too often or too sparsely. If you send very few emails, you will likely be forgotten. However, if you send too many messages, you run the risk of being thrown in the spam box or getting a lot of unsubscribes.
- Call to action
Your call to action should be clever enough that your readers will actually be enticed to do what you want them to do. Take note of the CTA button as well. Make sure that it is designed and placed in a way that easily pops out to your readers.
- Email testing
Create variations for your subject lines, layout, call to action, preview text, and timing. This will give you a better idea of what works and what doesn’t, and it will enable you to better optimize your email marketing campaigns.
Now that you have some valuable knowledge on how to get more responses to your emails, it’s time to test out these ideas and incorporate with your marketing strategies.
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